how much is a rolex yacht master watch

.css-1obzumv{font-weight:700;font-size:clamp(1.875rem, 1.25rem + 1.5625vw, 3.125rem);line-height:1.2;margin-bottom:1rem;line-height:1.1;}.css-1obzumv:lang(th){line-height:1.5;} Yacht-Master 42 .css-18uwo57{font-size:clamp(1.125rem, 1.0625rem + 0.1563vw, 1.25rem);line-height:1.6;font-weight:300;line-height:1.2;text-wrap:balance;}.css-18uwo57 span{display:block;} Oyster, 42 mm, RLX titanium Reference 226627

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The Oyster Perpetual Yacht-Master 42 in RLX titanium with an intense black dial and an Oyster bracelet.

Bidirectional rotatable bezel, timing the distance.

The Yacht-Master’s bidirectional rotatable 60-minute graduated bezel is made entirely from precious metals or fitted with a Cerachrom insert in high-tech ceramic. The raised polished numerals and graduations stand out clearly against a matt, sand-blasted background.

This functional bezel – which allows the wearer to calculate, for example, the sailing time between two buoys – is also a key component in the model’s distinctive visual identity.

Intense black dial

Exceptional legibility.

Like all Rolex Professional watches, the Yacht-Master 42 offers exceptional legibility in all circumstances, and especially in the dark, thanks to its Chromalight display.

The broad hands and hour markers in simple shapes – triangles, circles, rectangles – are filled with a luminescent material emitting a long-lasting glow.

RLX titanium

Ultralight resistance

RLX titanium is a grade 5 titanium alloy specially selected by Rolex. Like all titanium alloys, it is especially lightweight and is noted for its mechanical strength and corrosion resistance.

Another characteristic of RLX titanium is the possibility of working it to give a polished or satin finish according to the brand’s specifications. Its high mechanical strength makes it complex to work with, and the decision to use it has required the introduction of special production processes.

The Oyster bracelet

Alchemy of form and function.

The Yacht-Master 42, made from RLX titanium, is fitted on an Oyster bracelet. Developed at the end of the 1930s, this three-piece link bracelet remains the most universal in the Oyster Perpetual collection and is known for its robustness.

The Oyster bracelet of this new version of the Yacht-Master 42 features the Oysterlock folding safety clasp, which prevents accidental opening. It is also equipped with the Easylink comfort extension link, developed by Rolex, which allows the wearer to easily adjust the bracelet length by approximately 5 mm. The Oyster bracelet in RLX titanium also includes patented ceramic inserts – designed by the brand – inside the links to enhance its flexibility on the wrist and its longevity.

More Yacht-Master technical details

Reference   226627

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Oyster, 42 mm, RLX titanium

Oyster architecture

Monobloc middle case, screw-down case back and winding crown

Bidirectional rotatable 60-minute graduated bezel with matt black Cerachrom insert in ceramic, polished raised numerals and graduations

Winding crown

Screw-down, Triplock triple waterproofness system

Scratch-resistant sapphire, Cyclops lens over the date

Water resistance

Waterproof to 100 metres / 330 feet

Perpetual, mechanical, self-winding

3235, Manufacture Rolex

-2/+2 sec/day, after casing

Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting

Paramagnetic blue Parachrom hairspring. High-performance Paraflex shock absorbers

Bidirectional self-winding via Perpetual rotor

Power reserve

Approximately 70 hours

Oyster, three-piece solid links

Folding Oysterlock safety clasp with Easylink 5 mm comfort extension link

Intense black

Highly legible Chromalight display with long-lasting blue luminescence

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Learn how to set the time and other functions of your Rolex watch by consulting our user guides.

Yacht-Master 42

Contact an Official Rolex Jeweler

Only official Rolex jewelers are allowed to sell and maintain a Rolex watch. With the necessary skills, technical know-how and special equipment, they guarantee the authenticity of each and every part of your Rolex and help you make the choice that will last a lifetime.

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How Much Is A Rolex - Current 2024 Prices Guide

Paul Altieri   |   Updated May 9, 2023

Rolex isn't just the top watch company in the world, they're one of the planet's most iconic luxury watch brands. Because of this fame, many people equate Rolex costs far too closely with "unaffordable." However, this isn't necessarily the case - we're here to answer the question "How much is a Rolex?"

How Much Is A Rolex Watch?

Rolex watches come with a wide price range, starting at $5,500 and soaring up to $75,000 MSRP, offering options for various budgets. Several factors influence their pricing, including the materials used, the introduction of new movements, the popularity of specific collections, and the complexity of the watch's features.

While the retail prices for Rolex watches have risen around 18% in the past two years, the preowned market has become much more inviting to collectors and enthusiasts who don't want to pay retail prices or sit on the waiting list of their local dealer.

Table of Contents

Rolex pricing for all models in 2024, find your next submariner.

• How Much Is A Rolex GMT Master?
• How Much Is A Rolex GMT Master II?
• How Much Is A Rolex Oyster Perpetual?
• How Much Is A Rolex Daytona?
• How Much Is A Rolex Sea-Dweller?
• How Much Is A Rolex Explorer?
• How Much Is A Rolex Milgauss?

A Datejust Goes With Everything

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Rolex is an incredibly popular watchmaker that offers a wide range of models in 2024. If you’re wondering how much these models cost, we've got the latest prices listed for you. Here's a quick overview of each model, along with its price in 2024.

As one of the biggest watch brands in the world, Rolex has a diverse range of luxury timepieces for you to choose from. When it comes to the question of how much is a Rolex, the make and model you choose can drastically affect the price.

How Much Is A Rolex Tool Watch?

Some watches are designed to be shown off; others, like tool watches, serve another purpose. Browse tool watches that aren't just stylish, they have a job to do.  Continue reading as we break down how much does a Rolex cost by model (for Tool watches) below.

Launched back in 1953, the Rolex Submariner watch was the first divers' watch to reach a depth of 330 feet. This was a technical breakthrough for the luxury watchmaker and broke the boundaries of what was possible with a wristwatch. The modern Submariner built on that success and is waterproof to a depth of around 1,000 feet today.

The Rolex Submariner was featured in a few James Bond films, growing the popularity of the watch significantly. The watch does come in 40mm and 41mm case sizes, with both featuring the same dive functions. The Rolex Submariner comes with a starting retail price of $9,100 today, making it one of the more affordable options.

The Rolex Submariner has been around for a while. This means that there are a few pre-owned versions of the watch that you can get your hands on at a discounted price.

Travel the World with a Vintage Rolex GMT Master

Launched more than sixty years ago, the Rolex GMT-Master is an incredibly sought-after Rolex. This iconic model has a massive waiting list, with thousands of high-profile clients around the world patiently waiting for their timepieces. The GMT-Master is an iconic Rolex and is a great piece to add to your collection.

The Rolex GMT Master quickly became iconic due to the fact that you could keep track of two time zones at the same time. This model comes in stainless steel, white gold, and Everose gold options. The GMT Master starts at the retail price of $10,700 today.

Shop Rolex GMT Master

Don't Miss a Second in any Timezone with the GMT Master II

The Rolex GMT Master watch  was undeniably an iconic wristwatch. However, the GMT Master II built on that success and added even more functionality. This is because the GMT Master II didn’t just tell two time zones but actually added a third.

The original design was crafted in collaboration with Pan Am Airlines. This was because the initial watch was built to help pilots keep track of multiple time zones at the same time.

Launched in the 1980s, the collection has been around for a while. This means that you can get your hands on a new model for $10,700, while the pre-owned ones can be much more affordable. 

Preferred Watch of Swimmers: The Rolex Oyster Perpetual

The Rolex Oyster Perpetual is a modern, sleek wristwatch that has stood the test of time. As mentioned earlier, the Oyster Perpetual was the first waterproof watch from Rolex. This unique model broke boundaries for the company and is partially responsible for the success of the brand.

The Oyster Perpetual has been updated and upgraded over the years. The modern version comes with a 41mm or 36mm case fitted with a domed bezel. The Oyster Perpetual is also the most affordable Rolex that you can get, as it comes with a starting retail price of just $6,400.

Since the Oyster has been around for a while, there are a number of vintage models that you can invest in. The rare vintage models can be incredibly expensive, while the pre-owned models can range in price based on the materials used and market demand.

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Race to the Finish Line with a Rolex Daytona

The Rolex Daytona was launched back in the 60s and was incredibly popular among the rich and famous. However, actor and racing enthusiast Paul Newman made the watch iconic as his personal watch sold at auction for $17,8 million. This made it the most expensive Rolex ever sold.

The iconic sports watch comes in a 40mm case and is built with only the finest materials on the market. This makes the watch one of the most impressive options to consider for your collection. The Daytona comes with a starting retail price tag of $15,100, but it will take you a while to buy.

This is because there's a 5-year waiting list for the Rolex Daytona right now.

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Dive Deep with the Rolex Sea Dweller

The Rolex Sea-Dweller is a premium timepiece that's been designed for deep-sea exploration. Handcrafted by Rolex, this incredibly durable and waterproof design can support diving to a depth of 4,000 feet or 1,220 meters. This makes it one of the most impressive luxury watches money can buy.

The Sea-Dweller was developed alongside diving professionals from around the world. This helped create something truly special for divers, captains, and everyone that loves the water. The Sea-Dweller starts at $13,250 for a brand-new model.

However, there are a few pre-owned models that you can pick up for a hefty discount. The Sea-Dweller can range in price depending on the model and materials used, but unlike a new model you can likely find one available immediately for purchase.  

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The Rolex Explorer: Climb to New Heights

Rolex has always been dedicated to pushing the boundaries. The  Rolex Explorer  was designed to reach new heights, exploring the places that very few people ever get to see. This impressive luxury timepiece is made with premium materials crafted in a sleek, modern design.

The Rolex Explorer can show you two different time zones at the same time but is designed to remain visible in even the harshest of weather conditions. This is what makes the Explorer perfect for traveling to some of the world’s most remote locations.

The Rolex Explorer dates back to the 50s as Rolex dedicated serious resources to creating a unique watch that can withstand the elements. However, the modern Explorer builds on this and comes with a suggested retail price of $7,250.

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Defy the Laws of Science in a Rolex Milgauss

The Rolex Milgauss was launched back in 1956 and has been significantly upgraded since then. The anti-magnetic watch was invented specifically for scientists and was discontinued in 1988. However, the iconic luxury watch was revived again in 2007.

The Rolex Milgauss is a sleek watch that comes with either a black or blue dial. This dial was made iconic because of the green sapphire crystals. The Rolex Milgauss comes with a suggested retail price of $9,300 today.

If you want to get your hands on a Rolex Milgauss, you may have to wait a few months for a brand-new one. However, there are a few used models that you can buy at a significant discount. 

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How Much is a Rolex Dress Watch?

If you’re dressing to impress, nothing says polished and dobonair like a Rolex. These dress watches have adorned the wrists of politicians and celebrities alike. Join a league of distinguished ladies and gentlemen with a Rolex dress watch.

The Rolex Datejust watch is an iconic luxury timepiece that comes with an automatically changing date function. This watch was an instant hit and has become the most popular Rolex watch of all time. The model comes in a few different variants, including bands made from solid gold, steel, and two-toned gold.

The Rolex Datejust is one of the most popular Rolex models today. This is partially due to the retail price, as it's one of the most affordable Rolex watches you can get. The retail price of the Datejust starts at just $7,700 for a brand-new model.

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The Rolex Sky-Dweller is part of the Oyster Perpetual family but comes in an innovative, classic design. This impressive design allows you to view two different time zones at the same time. However, this watch also has an automatic annual calendar.

The Sky-Dweller indicates the current date just like the Day-Date but also lets you know what month we’re in by highlighting the number in red. This is a subtle but helpful feature that pilots and frequent travelers love. The Sky-Dweller starts at a retail price of $15,650.

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The Rolex Day Date is one of the most iconic timepieces in the world. This iconic Rolex was made famous by presidents around the world, including a number of United States Presidents as well. This luxury wristwatch elegantly displays the day on top of the watch along with the date on the right-hand side.

The watch comes in a variety of different versions for you to choose from. This includes models made from gold, white gold, or steel. These durable, elegant materials are also paired with a range of faces, with a few models including factory-set diamonds.

These models are incredibly rare and come with a much larger price tag. However, the standard Day-Date Presidential from Rolex comes with a starting retail price of $38,500. This makes it one of the most expensive Rolex models that you can get today.

While the standard model may come with a massive waiting list, there are a few vintage models available on the market today. Some of these vintage models can be even more expensive, making them a great investment.

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If you're looking for a durable, waterproof watch that you can take sailing, the Yacht-Master is the perfect option. This iconic wristwatch comes in a variety of different versions, with metal band options as well. Designed for sailing, some models come with flyback regatta timers that also have mechanical memory.

The Rolex Yacht-Master is a rare watch that you’re going to have to wait for. This is because new models start at $11,500 and come with a waiting list that's a few months long. However, there are a few pre-owned models available on the market today.

Shop Rolex Yacht-Master

Rolex is an incredibly popular watchmaker that offers a wide range of models in 2024. If you're wondering how much these models cost, we've got the latest prices listed for you. Here’s a quick overview of each model from our retail price list, along with its price in 2024.

Due to overwhelming demand, the prices of Rolex watches for sale on the retail market continues to skyrocket. Much of this is Rolex's own doing, of course, with their brilliantly effective marketing prowess increasing demand for a number of popular Rolex models. Rolex has always associated itself with expressions of success and achievement, neither of which come cheap.

The lowest price model, the Oyster Perpetual, starts at about $5,500 MSRP and is one of the cheapest Rolex references available. While there's definitely an argument for that still being a lot of money for a watch, this idea of an 'entry-level' model is different from that of, say, an entry-level car, or an entry-level Patek Philippe.

It is also important to note that where most cars generally fall into one of two categories - the base model, and then all the ones you would actually want to own - the lowest price Rolex is still a Rolex. But, the prices only go up from there. One of the brand's most popular watches, the Submariner, starts at $9,100 - and that's just for the stainless steel model. Rolex watches with more complicated calibers, like the Sky-Dweller, will cost you $15,650.

Then there are icons like the Daytona which command some of the highest price tags. While this watch starts out at $15,100 for the stainless steel model, the two tone model will cost you some $19,500. And the prices only go up as you add diamonds and gems.

The market for pre-owned Rolex models is thriving. Like any high-price item, a certain level of depreciation will hit a brand new Rolex as soon as it leaves the store. But with the company's pedigree being what it is, there's a definite 'glass floor' beyond which that price will not sink.

In fact, if you choose the right model and hang on to it long enough, in some instances, the cost of owning a Rolex is negative. Many references appreciate in value, particularly the more 'niche' offerings that are produced in lower numbers.

Below are some of the most popular models you may want to consider buying.

• Rolex Sky-Dweller
• Rolex Milguass (which can function in magnetic fields)
• Rolex GMT Master II
• Rolex Daytona 
• Vintage Rolex Paul Newman Daytona
• Rolex Sea-Dweller
• Rolex Submariner
• Rolex Explorer
• Rolex Air-King
• Rolex Datejust
• Rolex Day Date Presidential
• Rolex Oyster Perpetual
• Rolex Yacht Master

Of course, some models hold their value better than others. Often seen as the true emblem of the brand, the Submariner remains in great demand due to its unrivaled build quality and classic design. It's the same story with the likes of the Daytona and GMT-Master II.

Shop Vintage Rolex Watches

If you have been searching for Rolex prices 2024 you have likely noticed that each model may have different price points.  It's important to point out that the Rolex price range is quite varied and the elements that go into determining the price can be extensive. The fair market value of a pre-owned watch is about much more than age. And comparing the Rolex MSRP 2024 price to a pre-owned timepiece will give you a varied answers.  Some might even be a bit confusing to newer collectors. 

In fact, vintage watches often fetch much higher price tags than a second-hand watch from the modern generation. So below, we're giving you insight into the methods we use to determine the price of a pre-owned Rolex.

1. Condition

The overall condition of a watch is incredibly important when it comes to determining value. Generally, the better the condition, the more favorable this is towards the price. But, it's important to note that rare vintage defects - like tropical dials, ghost bezels, and patina - can actually increase the value of the watch.

2. Model and Reference number

When it comes down to it, some Rolex watches are more collectable and popular than others. Understanding the difference is key, which is why if you don't know where to look, an expert should help you. For example, a Submariner ref. 5512 and a ref. 5513 may look nearly the same to you.

But, there is quite a big difference in price between these two models, even though they're from the same era. So, knowing the reference number is important to price it properly.

3. Original features and authenticity

When it comes to answering the question, 'How much is a Rolex watch worth?' the difference between a circa-correct Rolex and an authentic Rolex is incredibly important. If you have the former, that means your watch boasts components that are all correct for the time it was produced.

If you have the later, that means that all the components are made by Rolex. However, a Rolex can be 100% authentic without being circa-correct - which is what usually happens when parts are replaced over the years. Typically, a circa-correct Rolex is worth more.

4. Box and papers

Having the original box and papers that accompanied the retail purchase of your Rolex can help boost value. It is not always a major factor in the price, however, it can help verify authenticity. It can also push the price of a vintage Rolex - which may already be rare - even higher.

5. Provenance and rarity

As we mentioned, the model and reference number significantly affect the value of a Rolex. But, there are exceptions to the rule - provenance and rarity.

Say, for example, that you have an otherwise standard market Rolex Datejust. If it was owned by a celebrity, that provenance can dramatically boost the resale value.

Another example could be that you have a regular, not rare reference, but it boasts a rare dial, defect or unusual feature that makes it rare. These details can set it apart and raise the price.

What Kind of Pre-Owned Rolex Can I Get In My Price Range?

Rolex has always been at the top of the top in terms of quality, but not every creation that leaves its doors will have to cost you an arm and a leg. While more in-demand pieces like the Daytona and most recent Pepsi bezel GMT-Master II are still commanding a steep premium, there are others that can be had for a relative bargain for both mens and women timepieces.

This is something you may want to consider when looking at the different Rolex price points. With that in mind, we're looking at four price categories in the brands spectrum, and what watches can be had when examining Rolex watches under $5k , $5-$10k, $10-$20k, and over $20k.

At Bob's, we firmly believe there is a Rolex for every luxury collector's budget, and the best place to look is our huge catalog of watches. Here, we'll also show you some of the Rolex watches that you can expect to find within each price range.

Even under five grand, you can find an interesting selection of pre-owned and vintage Rolex watches. They’ll mostly be cased in steel, and more often than not, these watches will be a bit more on the compact side (often 34-36mm case diameters).

• The 16030 Rolex Datejust is a beautiful example of the versatile, classic watch you can grab in this price point. Today the 16030 is known for its unpretentious design that features a steel-on-steel finish, a unique engine-turned bezel and matching silver dial outfitted with Tritium lume. 
• This Rolex Oyster Perpetual AirKing is a steal, especially for such a modern watch. This 2017 ref. 114200 Rolex pairs classic styling with modern amenities, giving the wearer the best of both worlds. Plus, it really has this hybrid look that combines the modern Oyster Perpetual and an Explorer in the best possible way. 

Once you get north of $6k, a good number of Rolex classics are in the running. Your options significantly expand to include those with larger case sizes (39+mm), and occasionally you’ll see two-tone models in the running, in addition to those with stainless steel cases.

• The Rolex Explorer II is an icon - especially with that polar white dial. It's great value that you can find a pre-owned Explorer II ref. 16570 within this range, this particular model from 1999 sitting right at the cusp of vintage. 
• The Submariner is one of Rolex's most popular watches ever. In this range, you can get your hands on a beautiful standard Submariner 16610, featuring a stainless steel case and bracelet as well as a black bezel and matching face. This is a totally classic Submariner that will age gracefully. Plus, this particular watch is from 1989 or later, meaning it's still relatively modern. 

Once you get north of $10k even more options open up, including a few pieces that are in especially high demand on the retail market these days. In this price range, you also start getting some really unique and fun options.

• The blue and black bezel 'Batman' GMT-Master II ref. 126710 is one of the hottest watches to own right now. People also go crazy over the pairing of the stainless steel case and Jubilee bracelet - giving this watch this durable yet dressy appeal. They’re hard to track down, so finding one is exciting, especially in this price range. 
• The traditional black face Sub with ceramic bezel has a cult following. This bold and unique Rolex Submariner 116610LN is one of the most popular watches, and by entering this price point you can own it for $13,795. The model is still quite contemporary. Plus, you're sure to steal glances sporting this one.
• We told you there are two-tones in this range, so we just had to show you one of the examples. This here is a Submariner 16613LN from around 1990 which you can snag for just $11,595. The Submariner is such a classic that even though it’s pushing thirty years, it's looks are totally relevant.

Once you get north of $20k, things start to get interesting. Here, you start to not only see the best of the brand's modern offerings but incredible and rare classic vintage collectibles, too.

• An exceptional example of the kind of modern Rolex you can buy in this pre-owned price range is this Sky-Dweller ref. 326938 from 2019. This model is forged entirely out of 18k yellow gold. Plus, the Sky-Dweller boasts one of Rolex's most impressive and complicated movements ever made. 
• An extreme example of the kind of rare and unique vintage watches you can attain in this price range is this Rolex Submariner 1530. This is one of the early models of the Submariner from 1961 and features desirable elements like the 5 bezel insert that has faded to a dark gray or the meters first glossy gilt dial with exclamation point and chapter ring. There are fewer and fewer of these watches on the market, so when you see one you're going to want to snag it.
• The Daytona is a Rolex icon. Accordingly, the prices for these famous timepieces tends to be on the higher end. Once you reach this price range, you have a great selection of Daytona's to choose from, including this Daytona ref. 16520. Yes, it's a stainless steel model, but it's on the lower end of the $20k and over price range. Plus, it's a classic style that will be appreciated for decades to come.

Frequently Asked Questions

Rolex is one of the most popular brands in the world. This has resulted in millions of people around the world going above and beyond to get their hands on one. Here are some of the most frequently asked questions about buying a Rolex.

Rolex is a luxury brand that offers timepieces at various price points. The entry-level models start at around $6,400, while some limited-edition models can cost over $70,000.

When it comes to buying a Rolex, there are a few vintage models you can get as well. While the rare models can be more expensive, a decent vintage can start around $5,000 today. This makes it a more affordable option.

If you're looking for an affordable Rolex, there are a few models to consider. The most affordable Rolex watches are the Rolex Oyster Perpetual and the Rolex Milgauss. Both of these models are entry-level models and come with a price tag of around $6,400.

These models have been around for a while, with the Oyster Perpetual dating back decades. This means that you can also consider a vintage model. A good-quality vintage model can cost anywhere from $4,000 plus today.

When it comes to luxury brands, many people question how much it's actually worth. This is because many famous brands charge a massive fee simply because of the brand. However, Rolex benefits from having a strong brand and a durable, high-quality design that’s worth every penny.

Rolex watches are made from only the best materials available on the market. Only high-quality gold, platinum, and diamonds are used throughout the range. This makes them some of the most valuable timepieces money can buy.

Rolex is an expensive brand, but it’s worth every penny. This is because buying a Rolex is more of an investment than an expense.

Rolex watches are made using only the finest materials available. However, the production process is what adds incredible amounts of value to every watch. This is because every watch is hand built in the Rolex factory in Switzerland.

Unlike other watch brands that produce tens of millions of units every year, Rolex focuses on creating high-quality watches. This means that they don’t produce nearly as many timepieces as their competitors.

While this means that they don’t make as much money, it also means that they can ensure every watch is made to the same high standard.

Rolex is a rare brand that can be difficult to buy at times. This is because of the incredible demand there is for specific Rolex models. However, the overall demand for the brand is so high that almost every model comes with a waiting list.

Vintage Rolex models are often easier to get your hands on. There are tons of different models to choose from, and they are also more affordable to buy. This makes them the perfect option for people starting a luxury watch collection.

Luxury watches are incredibly expensive, but are they worth the investment? Rolex watches have steadily gone up in value over the last few decades. This is due to the increased popularity and demand for these luxury timepieces.

While it's true that your watch can lose money over time if you don’t take care of it, most Rolex models appreciate in value. This is because of inflation, along with the fact that Rolex limits its production numbers every year. This means that the Rolex brand continues to be incredibly rare.

Many people view luxury watches as the best alternative investment you can make. These investments can act as a natural hedge against the rest of your portfolio. In this way, you can protect your assets against economic factors such as inflation.

The other thing to note is that Rolex is made from premium materials such as gold and platinum. This means that each watch comes with intrinsic value that’s independent of the brand itself. Some models also come with precious stones such as emeralds and diamonds, further increasing their inherent value.

Rolex is not just famous for its name; it’s also incredibly popular because of its quality. Every Rolex is made by hand and is comprised of high-quality materials. This makes Rolex one of the most durable, aesthetically pleasing watchbands on the market today.

The impressive durability and design of Rolex date back to the original Oyster. This model was the first-ever watch to come with a waterproof and dustproof case. In simple terms, the watch’s most significant selling point was its durability.

This durability is deeply integrated with the entire range of luxury timepieces from Rolex. In this way, buying a Rolex is an excellent investment as it is designed to last. If you’re looking for an investment that you can hand down to future generations, buying a Rolex is a great option.

While you may have heard about the massive waiting lists for a new Rolex, there are different waiting times for various models. This is because every Rolex model is built by hand, with Rolex only having the capacity to produce around 1 million watches every year.

If you want to get your hands on a Rolex Air-King, you’re going to have to join a waiting list that can last from 6 to 12 months. The Datejust will make you wait for 3 to 12 months, but there are a few unique models that will require you to wait years. This includes the Daytona and the GMT-Master II, which both come with a 5-year waiting list.

Rolex is an incredibly popular brand that is always in high demand. This demand has resulted in massive waiting lists for certain Rolex models. However, this also means that getting a discount on a new Rolex is incredibly rare.

New Rolex watches may be difficult to get your hands on, but there are vintage models that can end up being more affordable. These models are more likely to come with discounts, making them even more affordable to get your hands on.

The most expensive Rolex ever sold is Paul Newman’s Rolex Daytona. This iconic Daytona comes with a unique dial that was made famous by the actor. Newman wore the watch virtually every day from 1969 to 1984, including when he raced at the 24 Hours of Le Mans.

When this unique, vintage timepiece was sold at auction, it managed to fetch a massive price tag. The sale was finalized at $17,7 million, making it the most expensive Rolex ever sold.

Here, we're answering the questions our customers ask us the most when it comes to determining the price of a Rolex.

Yes, while most watches might be similar to buying a new car, which depreciates the minute you drive off the lot, a Rolex watch can hold value and even appreciate over time.

There are a few quick ways to determine how much your Rolex is worth. Firstly, we always suggest searching our extensive database of watches to see what other similar watches are going for. We believe in having a totally transparent process, which is why we post both the 'buy' and 'sell' price of our Rolex watches.

However, unless you have the serial number and model number, you can't properly determine the value of your Rolex. If this is the case, our team of experts can still help you assess the value of your Rolex.

Simply give us the information you have - you can even attach a photo - from the 'Sell Your Watch' page on our website, and we'll get back to you with a quote. However, if you already know the serial number and model number of your Rolex, you can use the pricing tool on our sell Rolex page and request a quote quickly and easily.

If you don't have your Rolex certificate, check out this video below which will show you how to find the serial number and model number on a Rolex. Rolex serial numbers are found under the bracelet, engraved on the 6 o'clock side of the watch.

You'll then be able to find your Rolex production year, model number and submit the information for a quote to purchase your pre-owned Rolex. We even have a handy Rolex serial number guide (with dates) to help you out even further. At Bob's, we want to ensure that selling your pre-owned Rolex is a simple, pain-free process.

While a Rolex in general will likely hold its value or appreciate, the Rolex Submariner and Rolex GMT-Master collections are probably your safest investments. Both are durable, and robust with a sporty design.

The materials used to make a Rolex are very expensive. Additionally, the mechanical ingenuity and craftsmanship in every Rolex warrants a higher price tag. All of this combined with an overwhelming market demand makes Rolex watches more expensive than many of the other brand names.

Rolex timepieces have a remarkable way of retaining their value throughout the years, and in some instances, even appreciating if given enough time and the right circumstances. Whether you are interested in selling a vintage Rolex Submariner, a contemporary Datejust, or a Day-Date President with a diamond dial, the first step you will take in the process of selling your Rolex is determining its fair market value.

We have a free request form you can fill out quickly and easily to get an estimate on your Rolex today.

About Paul Altieri

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.

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All of Rolex’s New Watches From Watches & Wonders 2024

Rolex just announced their novelties at the world's largest watch show in geneva..

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Rolex just announced its novelties for 2024, and these releases are confirming our take on Watches & Wonders as a moment of iterative updates of classic watches. The 2024 collection is decidedly nothing like the wild puzzle pieces and emoticons we saw from The Crown last year. The exception here may be the Daytona, which is studded with diamonds and sports what one could call a “Pearl Panda” dial (and, of course, its reverse).  The much anticipated GMT-Master II Coke (known for its red and black bezel) didn’t happen this year, but instead we get a lovely gray and black bezel (as seen on last year’s two-tone GMT-Master II) with a pop of Rolex’s signature green for the GMT hand and the option of an Oyster or a Jubilee bracelet—very classy.

If anyone was complaining last year that Rolex had strayed too far into the circus of color–that The Crown was just having too much fun flitting about—then this year proves that Rolex was always going to return to its quiet place at the center of the horological galaxy. Will this return to normalcy make any of these watches easier to get at retail? We will assume a resounding “hell no” to be the obvious answer. For many, including some of our own staff, these more conservative models will be the ones to own over the long haul, because they’ll remain timeless, versatile, and rugged companions—which, looking back over the past 100 years, is exactly what a Rolex was always meant to be.

Ladies and gentlemen, friends and family, please welcome the Rolex 2024 lineup to the stage.

GMT-Master II in Steel on Gray and Black Ceramic Bezel

Two new Oystersteel versions of the Oyster Perpetual GMT-Master II—one with an Oyster bracelet, the other with a Jubilee bracelet, both with a 24-hour graduated Cerachrom bezel insert in gray and black ceramic—will delight travelers with a sentimental streak for the understated steel GMTs of last century. As well as an alternative time zone, the green 24-hour hand points to a location that carries emotional significance for the wearer, which we simply call home. (Whether, for die-hard fans, that’ll be the manufacture’s HQ in the Acacias district of the city in which the piece has been unveiled remains to be seen!)

The same green hue is used for the GMT-Master II inscription upon the black lacquer dial, offering a second subtle flash of color on arguably the most elegantly muted iterations yet of a navigation tool watch first unveiled in 1982. But that’s not just any green; it’s Rolex green, so you’re assured a splash of quiety luxury every time you check the time—at home or wherever you may roam.

Case Size: 40 mm Movement: Calibre 3285 Power Reserve: 70 Hours Price: $10,900 on Jubilee, $10,700 on Oyster

Rolex Deepsea in Yellow Gold and Cerachrom Bezel

It’s the first ever Oyster Perpetual Rolex Deepsea to be presented in 18-karat yellow gold. It’s also the first time the Deepsea has worn a Cerachrom bezel, and this is the first time that Rolex has separated the Deepsea from the Sea-Dweller lineup. That’s a lot of firsts.

That gold’s striking juxtaposition to the rich blue of the lacquer dial and ceramic bezel is not being lost on the crowds mingling in the Geneva Palexpo convention center at the time of writing. But serious dive watch geeks right now are busy marveling at a new technical masterstroke: the compression ring within the Ringlock system in this new piece—the part of the watch’s architecture that equips it to withstand depths of up to 3,900 meters—is now crafted from ceramic.

Technical diving innovation is an ongoing mission for Rolex, and the Deepsea has always been renown for its compression resistance. The Crown isn’t quoting any new depth figures, however—which is fine, because the 3,900 meters on offer since the Deepsea’s launch in 2008 imposes roughly 65 times the pressure the human body can endure. Ceramic also offers anti-deformation properties, though, and there’s no doubt that this piece’s waterproofness will be more robust than previous models, to be tested only should you drop it overboard in the middle of the ocean.

Tool watches being fit for purpose whatever they’ll end up (not) being used for is one of the industry’s core underlying tenets: and, as well as offering a strikingly aquatic vibe, the deep blue dial admirably complements legibility features such as the Chromalight display, the contrasting shapes of the hour markers, and differentiated hands which, like the triangular ‘zero’ marker on the bezel, are also filled with Chromalite, Rolex’s proprietary luminescent material.

Case Size: 44 mm Case Material: yellow gold Movement: Calibre 3235 Power Reserve: 70 Hours Movement: caliber 3235 auto-winding mechanical with date Price:  $52,100

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Can a reinterpretation of a classic be simultaneously faithful and bold? Yes. Beyoncé’s take on The Beatles’ Blackbird proved it when new album Cowboy Carter hit streaming platforms two weeks ago, and Rolex are proving it today with these two new iterations of the Oyster Perpetual Cosmograph Daytona.

Both are in 18-karat white gold; both have mother-of-pearl dials whose boundaries are graced with eight diamonds and three Chromalight hour markers; both are graced with a bezel set with 36 brilliant-cut diamonds. The differences? The one whose dial is white with dark chronograph counters comes with an Oysterflex bracelet; the inverted version of that color scheme comes with Oyster bracelet. Notably, this is the first time we’ve seen a mixing of mother-of-pearl colors from Rolex, and we’re already calling these the the “Pearl Pandas.”

This is not the first iteration of a piece originally created for hardcore racing drivers, back in 1963, to forego the useful tachymetric scale for jewels, but we’ve never heard anyone complain about that. It’s arguably the most eye-catching bejeweled Daytona to date, however.

Case Size: 40 mm  Movement: Calibre 4131 Power Reserve: 72 Hours Movement:  caliber 4131 auto-winding chronograph Price:  Oysterflex $61,400, Oyster bracelet $70,100

Day-Date 40 & 36 in Precious Metals

Nearly seven decades after the Day-Date became the first wristwatch to display the day of the week spelt out in full, Rolex has used new iterations of the model to demonstrate its dedication to incredmentally nudging small details toward perfection.

One new Day-Date 40 in 18-karat Everose gold introduces, for the first time, a slate ombré dial around whose deep black edge are found faceted, deconstructed Roman numerals and faceted index hour markers in 18-karat pink gold. (Some fans may remember this one from the ad during The Oscars.) Another, in 18-karat white gold, features a dial whose white mother-of-pearl surface calls to mind overlapping clouds: an effect which interacts seductively with the ten baguette-cut diamonds set onto the dial as hour markers.

In a new variant of the Day-Date 36, in 18-karat yellow gold, we see the deconstructed Roman numerals and faceted index hour markers previously reserved for the piece’s larger sibling set around a white lacquer dial; in another, in 18-karat Everose gold, the blue-green dial hue introduced on the Sky-Dweller last year has been adorned with ten baguette-cut diamonds as hour markers.

President bracelets—a moniker coined when Lyndon B Johnson wore a yellow-gold Day-Date in 1965—are a given for all of these sophisticated iterations.

Case Size: 40 mm/36 mm  Movement: Calibre 3225 Power Reserve: 70 Hours Price: Day-Date 40 Ombré dial $41,500, Mother of Pearl $47,050, Day-Date 36 White Roman dial $35,000, Blue with trapeze cut diamonds $80,000

Sky-Dweller in Rose and Yellow Gold

Arriving two whole decades after the last entirely new model Rolex added to its repertoire (the Yacht-Master), the Sky-Dweller, when it was unveiled to the world in 2012, was interpreted as being The Crown’s contribution to the gargantuan watch trend then riding the crest of the zeitgeist.

Subtle mutations since then have demonstrated far longer-term aims for the line: the latest example being these two new 18-karat gold versions—in 18-karat Everose gold with a slate dial, and 18 ct yellow gold with white dial—each, for the first time, sporting a Jubilee bracelet.

Displaying the time in two time zones simultaneously (local time with conventional center hands, reference time in 24-hour format on an off-center disc) as well as offering an annual calendar (‘Saros’) which automatically differentiates between 30- and 31-day months, Rolex’s most complicated wristwatch also features a Ring Command system using the bezel that allows the wearer to select functions with ease.

Case Size: 42 mm Movement: Calibre 9002 Power Reserve: 72 Hours Movement: caliber 9002 auto-winding annual calendar with second time zone Price: Everose $52,900, Yellowgold $49,000

1908 in Platinum with Ice Blue Dial

Rolex are calling this update on a piece launched only last year a “visual masterpiece”—and calling them out for hyperbole here would be churlish. Crafted in 950 platinum (which essentially refers to 95 percent purity), the new version’s ice blue dial, with its rice-grain guilloché texture, combines to stunning effect with the otherwise smooth minute track’s crimped pattern filet sauté—not to mention the piece’s brown alligator leather strap.

Named as a doff of the cap to the year Hans Wilsdorf registered what remains the only genuine household name in fine watchmaking, the piece packs other details that fall into the “ultra-subtle, but impossible to ignore once you know they’re there” category: not least the chamfering on the top edges of the middle case lugs and a bezel whose smooth, domed effect gives way to fluting lower down.

It’is great to see The Crown leaning into the 1908 series, as the previous Cellini models that this replaces somehow lacked that  je ne sais quoi that this watch appears to have heaps of. Also, this is Rolex’s slimmest watch, just as a dress watch should be.

Case Size: 39 mm Case material: Platinum Movement: Calibre 7140 Power Reserve: 66 Hours Price: $30,900

Allen Farmelo

Allen is Robb Report's digital watch editor. His writing and photography have appeared in Fortune, Hodinkee, WatchTime, International Watch and many others. When he's not obsessing over vintage…

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• Watches & Wonders 2024

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