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Ihr Unternehmen?

Bavaria   Yachtbau   GmbH als Arbeitgeber

nicht auf kununu aktiv

Wie ist es, hier zu arbeiten?

Mitarbeiter:innen-zufriedenheit.

  • 3,0 Gehalt/Sozialleistungen
  • 2,2 Karriere/Weiterbildung
  • 2,9 Arbeitsatmosphäre
  • 2,4 Kommunikation
  • 3,3 Kollegenzusammenhalt
  • 2,8 Work-Life-Balance
  • 2,6 Vorgesetztenverhalten
  • 3,3 Interessante Aufgaben
  • 2,7 Arbeitsbedingungen
  • 2,2 Umwelt-/Sozialbewusstsein
  • 3,0 Gleichberechtigung
  • 3,3 Umgang mit älteren Kollegen

sind mit ihren Gehältern weder zufrieden noch unzufrieden (basierend auf 28 Bewertungen)

Wieviel kann ich verdienen?

Unternehmenskultur.

Mitarbeiter nehmen bei diesem Arbeitgeber vor allem diese Faktoren wahr: Nichts entscheiden und Mitarbeiter überfordern .

Die vier Dimensionen von Unternehmenskultur

Die folgenden Benefits wurden am häufigsten in den Bewertungen von 30 Mitarbeitern bestätigt.

Arbeitgeber stellen sich vor

  • Branche :   Transport/Verkehr/Logistik 3,4
  • Branche :   Transport/Verkehr/Logistik 3,3

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  • Branche :   Transport/Verkehr/Logistik 3,6

bavaria yachtbau karriere

  • Branche :   Transport/Verkehr/Logistik 3,2
  • Branche :   Transport/Verkehr/Logistik 3,7

bavaria yachtbau karriere

  • Branche :   Transport/Verkehr/Logistik 3,9

bavaria yachtbau karriere

  • Branche :   Transport/Verkehr/Logistik 3,8

bavaria yachtbau karriere

  • Branche :   Transport/Verkehr/Logistik 3,0

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  • Branche :   Transport/Verkehr/Logistik 4,0

bavaria yachtbau karriere

  • Branche :   Transport/Verkehr/Logistik 4,3

Was Mitarbeiter sagen

Was mitarbeiter gut finden, was mitarbeiter schlecht finden, verbesserungsvorschläge, bester und schlechtester faktor, am besten bewertet: interessante aufgaben.

Der am besten bewertete Faktor von Bavaria Yachtbau ist Interessante Aufgaben mit 3,3 Punkten (basierend auf 5 Bewertungen).

Am schlechtesten bewertet: Karriere/Weiterbildung

Der am schlechtesten bewertete Faktor von Bavaria Yachtbau ist Karriere/Weiterbildung mit 2,2 Punkten (basierend auf 10 Bewertungen).

Fragen zu Bewertungen und Gehältern

Wie beurteilen mitarbeitende das unternehmen bavaria yachtbau, wie bewerten mitarbeitende von bavaria yachtbau das gehalt, wie nehmen mitarbeitende die unternehmenskultur bei bavaria yachtbau wahr.

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Yacht and Sea

Bavaria Yachts is Back in Business

19 September 2018 Dominique SALANDRE News 0

Bavaria R40 Coupe - Yacht and Sea

Bavaria Yachts is saved !   A private equity fund advised by the German investment company CMP Capital Management-Partners will continue Bavaria Yachts. The subsidiary Bavaria Catamarans SAS is also being acquired and all 800 employees working in Giebelstadt, Germany and Rochefort, France will transfer to the purchaser.

A private equity fund advised by the Berlin-based investment company CMP Capital Management-Partners will acquire the entire business of Bavaria Yachtbau GmbH and continue its operations. It will also acquire all shares in French subsidiary Bavaria Catamarans SAS. All 550 employees of BAVARIA YACHTS in Giebelstadt and all 250 employees of BAVARIA CATAMARANS in Rochefort will transfer to the purchaser. A corresponding purchase contract between the management of Bavaria Yachtbau GmbH and CMP was concluded and notarized today. The creditors’ committee gave its approval, as did the administrator of Bavaria Yachtbau GmbH, Dr. Hubert Ampferl. The purchase will be completed after merger control clearance by the German Federal Cartel Office, which is expected in a couple of weeks. The parties have agreed not to disclose the purchase price. 

CMP Capital Management-Partners is a German investment company that has specialised in the acquisition of companies in distress in Germany, Austria and Switzerland since its foundation in 2000. CMP’s private equity funds are advised by Berlin-based CMP Capital Management-Partners. With the investment in a company, CMP employees assume operative management responsibilities on site. In the case of Bavaria, Dr. Ralph Kudla, restructuring expert and partner at CMP, will join the executive board. 

Kai Brandes, Managing Director of CMP Capital Management-Partners explains: “We are convinced of Bavaria’s global market potential and will sustainably develop the company. The restructuring measures will focus on regaining market share and improving production costs.”

Restructuring expert Dr. Tobias Brinkmann, Managing Director of Bavaria Yachtbau since insolvency proceedings began in April 2018 states: “Bavaria is an outstanding company with a strong brand, compelling products and a highly dedicated team. We are pleased to have found a well-known and experienced buyer in CMP who will lead Bavaria into the future. The entire management would like to thank our employees, yacht dealers, customers and suppliers. They have all supported Bavaria Yachtbau during the insolvency proceedings. The fact that Bavaria has been able to successfully build and deliver 220 yachts during the last five months shows how committed and reliable our staff is.”

Finalists nominated for Best of Boats Awards 2017 Awards ceremony on 23 November at BOAT & FUN BERLIN

  • Bavaria Yachtbau GmbH
  • Bavaria Yachts
  • Bavaria Yachts saved
  • German boat builder
  • investment company cmp capital management-partners
  • Private Equity fund

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Yachting Monthly

  • Digital edition

Yachting Monthly cover

Buyer confirmed for Bavaria Yachts

  • Katy Stickland
  • September 17, 2018

Hundreds of jobs have been secured following the announcement that a buyer has been found for Bavaria Yachts

Understand boat statistics

Understand boat statistics Credit: Bavaria Yachts

17 September 2018

Bavaria Yachts has been bought by a private equity fund advised by the German investment company CMP Capital Management-Partners.

The move secures 800 jobs in Germany and France.

The yacht builders went into self-administration in April, allowing the firm’s management to remain operational while new investors were sought. This also meant Bavaria could continue to build and deliver 220 yachts during that period.

The private equity fund will also acquire all shares in the French subsidiary Bavaria Catamarans SAS.

‘All 550 employees of BAVARIA YACHTS in Giebelstadt and all 250 employees of BAVARIA CATAMARANS in Rochefort will transfer to the purchaser,’ said Bavaria in a statement.

The purchase will be completed after merger control clearance by the German Federal Cartel Office, which is expected in a couple of weeks. The parties have agreed not to disclose the purchase price.

CMP Capital Management-Partners is a German investment company that has specialised in the acquisition of companies in distress in Germany, Austria and Switzerland since its foundation in 2000.

With the investment in a company, CMP employees assume operative management responsibilities on site. In the case of Bavaria, Dr. Ralph Kudla, restructuring expert and partner at CMP, will join the executive board.

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Commenting, the managing director ofCMP Capital Management-Partners, Kai Brandes, said: ‘We are convinced of Bavaria’s global market potential and will sustainably develop the company. The restructuring measures will focus on regaining market share and improving production costs.’

Restructuring expert Dr. Tobias Brinkmann, managing director of Bavaria Yachtbau since insolvency proceedings began in April 2018, said Bavaria was an ‘outstanding company with a strong brand, compelling products and a highly dedicated team.’

‘We are pleased to have found a well-known and experienced buyer in CMP who will lead Bavaria into the future. The entire management would like to thank our employees, yacht dealers, customers and suppliers,’ he stated.

‘ They have all supported Bavaria Yachtbau during the insolvency proceedings. The fact that Bavaria has been able to successfully build and deliver 220 yachts during the last five months shows how committed and reliable our staff is,’ added Dr Brinkmann

22 May 2018

Bavaria Yachts has announced it is in the process of securing new investment and hopes to make an announcement in July.

The German yacht builder is continuing to take orders and deliver new boats.

‘Production has been stabilised and deliveries are continuing: more than 30 yachts have left the shipyard over the past two weeks and have been handed over to customers,’ said Bavaria in a statement.

‘All 600 employees are on duty, and agreements were reached with all major suppliers for further delivery against short payment terms,’ it added.

Bavaria went into self-administration last month. This allowed the firm’s management to remain operational while new investors are sought.

It only affected operations at Bavaria’s German operations. Nautitech – Bavaria’s catamaran arm – was unaffected.

The German shipyard said management and administrators have started an ‘investor process’ to rebuild Bavaria Yachts for the future.

‘The objective is to be able to present an investor in July 2018,’ said Bavaria.

The firm, which recently celebrated its 40th anniversary, was sold by its founder, Winfried Herrmann to the private equity group, Bain Capital in June 2007 for around €1.1 billion.

The American investment firms, Oaktree Capital and Anchorage Capital Group then became creditors post financial crisis in 2008.

As part of restructuring, Oaktree and Anchorage waived a substantial majority of their loans and became majority shareholders, investing ‘significant resource’.

‘Unfortunately, Bavaria Yachtbau was unable to recover operational profitability,’ said a spokesman for Oaktree and Anchorage.

As a result, Bavaria went into self-administration, and restructuring expert, Dr Tobias Brinkmann was appointed to find new investors.

‘We are continuing the operation and want to go into the coming order season with a new investor,’ stressed Dr Brinkmann.

‘The first expressions of interest have already been received, and we are also actively approaching potential investors,’ he added.

24 April 2018

Bavaria Yachts has confirmed that is has now gone into self-administration.

The German shipyard said boat production and deliveries will continue until June 2018. Wages and salaries for Bavaria’s 600 workers are also secure until then.

The self-administration, which allows the firm’s management to remain operational while an investor for the company is sought, only affects operations at Bavaria’s German operations.

Nautitech – Bavaria’s catamaran arm – remains unaffected and trading, delivery and after sales service at its base in Rochefort, France continues as normal.

‘In the current situation, we want to supply our customers with the usual high quality, stressed Bavaria’s chief operating officer, Erik Appel.

Dr. Ing. Tobias Brinkmann, specialist lawyer for insolvency law and partner in the law firm Brinkmann & Partner, joins the management team. Bavaria’s previous CEO, Lutz Henkel, left the management board last week.

Bavaria said its ‘top priority is now the search for an investor’

‘We have years of experience building high-quality yachts and are industry leaders in many areas,’ said Appel.

Bavaria said that against the background of a good market positioning, the aim was to ‘put the operation on a sound financial basis’.

Bavaria was founded in 1978 and is considered one of the market leaders in European yacht building. In January, it announced the new flagship C65 as well as the C45 models at Boot Düsseldorf.

Payment of wages and salaries for the months of April to June 2018 will be secured by bankruptcy pre-financing.

In a statement, Nautitech Catamarans, said: ‘To this day, the catamaran business remains in Rochefort France. It is an independent French company with its own employees, suppliers and bank accounts. Seen as the “jewel in the crown” of the Bavaria group, the well managed and profitable catamaran business is already attracting interest from potential buyers.

‘Whilst we understand that both the catamaran division and the struggling German operation will probably soon be under new ownership, or indeed ownerships, the operation of the catamaran business is completely unaffected by the situation in Germany. Therefore trading, delivery and after sales service continue as before.’

20 April 2018

The German yacht building giant Bavaria is expected to issue a statement later today, explaining that it is entering administration.

It is thought that the administration will apply to the Bavaria monohulls, but not to Bavaria catamarans. The company, which announced the new flagship C65 as well as the C45 models at Boot Düsseldorf earlier this year, is expected to continue construction and delivery of all current orders and will not be closing its factory.

Bavaria Yachts

Bavaria Yachts emerges from abyss thanks to CMP

Minimal Logo

The bill of sale between Bavaria Yachtbau Gmb H and CMP has been signed these days and the creditors’ committee has approved the transaction together with Hubert Ampferl, CEO of Bavaria Yachtbau GmbH. The final step will the validation of the document by the German Federal Cartel Office ( Bundeskartellamt) which is expected in a couple of weeks.

Bavaria Cruiser 41

” We are convinced of Bavaria Yachts’s global market potential and will sustainably develop the company. The restructuring measures will focus on regaining market share and improving production costs”.

The comment was echoed by the words of  Tobias Brinkmann , CEO of Bavaria Yachtbau:

Bavaria Yachts C45

So, CMP society will focus not only on the turnaround management and therefore the repositioning of the German shipyard on the market but it will have also to complete all the projects undertaken by Bavaria Yachts through operative support and specific managerial measures. CMP will also acquire all shares in the French subsidiary Bavaria Catamarans S.A.S . The private equity fund has also contributed to save the 550 employees of Bavaria Yachts in Giebelstadt and all 250 workers of Bavaria Catamarans in Rochefort .

Bavaria Yacths C57, interiors

Now, the future of Bavaria Yachts is in the hands of an excellent buyer, specialized in this kind of operations. We just have to wait for next developments in order to see which strategies will be put in action to fix the company.

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CleverReach

This website uses CleverReach to send newsletters. The supplier is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service which organizes and analyzes the distribution of newsletters. The data you provide (e.g. your email address) to subscribe to our newsletter will be stored on CleverReach servers in Germany.

Sending our newsletters with CleverReach enables us to analyze the behavior of newsletter recipients. Among other things, we can find out how many recipients have opened the email containing the newsletter and how often various links contained therein are clicked. With the help of conversion tracking, we can also analyze whether a predefined action (such as the purchase of a product on our website) takes place after clicking on the link in the newsletter. For more information on how data is analyzed by CleverReach, please visit https://www.cleverreach.com/de/funktionen/reporting-und-tracking/ .

If you do not want your usage of the newsletter to be analyzed by CleverReach, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of CleverReach. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For more information, see the privacy policy of CleverReach at https://www.cleverreach.com/de/datenschutz/ .

Completion of an outsourced data processing contract

We have entered into an agreement with CleverReach for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using CleverReach.

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If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy .

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If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is stored.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at https://vimeo.com/privacy .

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

When you call up a page of our website that contains a social plugin, your browser makes a direct connection with Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google's privacy policy at https://www.google.com/policies/privacy/ .

Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.de/intl/de/policies/privacy/ .

bavaria yachtbau karriere

IMAGES

  1. Spaß, Teamwork & Freiraum: Karriere bei BAVARIA YACHTS

    bavaria yachtbau karriere

  2. Spaß, Teamwork & Freiraum: Karriere bei BAVARIA YACHTS

    bavaria yachtbau karriere

  3. Bavaria Yachtbau ernennt neuen Chef

    bavaria yachtbau karriere

  4. Michael Müller ist neuer CEO der Bavaria Yachtbau Gruppe

    bavaria yachtbau karriere

  5. Einblick in den Schiffbau in unserer Yachtwerft

    bavaria yachtbau karriere

  6. Weltpremiere bei Bavaria Yachtbau

    bavaria yachtbau karriere

VIDEO

  1. Bavaria B/One First sailing video

  2. Bavaria 38 Bj 2004 steht zum Verkauf

  3. Rohbau LUXUS-YACHT „Project ACE21“ verlässt Bremerhaven auf Pontonschiff

  4. BAVARIA YACHTS at the Shanghai Boatshow

  5. Bavaria B/One

  6. Preisbrecher Bavaria Easy 9.7 oder Bavaria Cruiser 33 Segel Yacht? boot 2016

COMMENTS

  1. Stellenangebote

    Stellenangebote. BAVARIA YACHTSKarriereStellenangebote. Du suchst eine Aufgabe, die Dich fordert und weiterbringt? In einem Unternehmen, das in seinem Segment ganz vorne steht? Für ein Produkt, das Emotionen weckt? Du hast den Ehrgeiz, weiterzukommen und neue Chancen zu entdecken?

  2. BAVARIA YACHTS

    BAVARIA YACHTS ist der modernste Hersteller für Segelyachten, Motorboote und Katamarane weltweit. Eine BAVARIA Yacht ist das perfekte Zusammenspiel vieler Komponenten. Im Mittelpunkt: das umfassende Know‐how von Bootsbau, Ingenieurskunst und Design. Heute ist es möglich, all dieses Wissen mit einem Höchstmaß an Präzision und Qualität ...

  3. BAVARIA YACHTS

    BAVARIA YACHTS has been a manufacturer of innovative series yachts for 45 years. Over 42,000 sailing yachts and motorboats have been built on the 200,000 m² site since 1978. What makes us special and what we especially show greatness in, is the experience of our employees. We deliver perfection, for which about 700 employees give their best.

  4. Bavaria Yachtbau Karriere: Arbeiten bei Bavaria Yachtbau

    Fordern Sie Ihr kostenloses Arbeitgeberprofil an. www.bavaria-yachtbau.com. Giebelstadt, Deutschland. 501 bis 1.000 Mitarbeiter. Art: Unbekannt. Gegründet 2010. Umsatz: 100 bis 500 Millionen $ (USD) Konkurrenten: Unbekannt. BAVARIA steht für den Bau von Segelyachten und Motorbooten mit Kopf, Hand und viel Herz.

  5. We are BAVARIA

    The Shipyard. BAVARIA YACHTS - 100 % pure joy. BAVARIA YACHTS is one of the most modern manufacturers of sailing yachts and motorboats worldwide. Read more. BAVARIA LIFE magazine. Our yachting magazine BAVARIA LIFE features late-breaking topics around BAVARIA YACHTS, exciting interviews, exclusive travel advices and much more. Read more.

  6. Working at Bavaria Yachtbau

    See what employees say it's like to work at Bavaria Yachtbau. Salaries, reviews, and more - all posted by employees working at Bavaria Yachtbau.

  7. Bavaria Yachtbau Jobs

    Finden Sie jetzt 14 zu besetzende Bavaria Yachtbau Jobs auf Indeed.com, der weltweiten Nr. 1 der Online-Jobbörsen. (Basierend auf Total Visits weltweit, Quelle: comScore)

  8. Bavaria Yachtbau

    Bavaria Yachtbau was founded in 1978 by Winfried Herrman, a window manufacturer, and Josef Meltl, a yacht charter broker. By 2006, the company had grown to produce approximately 3,500 sailing and motor yachts and employing 600 people. Bavaria Yachtbau is one of Europe 's largest yacht manufacturers and is the biggest yacht yard in Germany.

  9. Beruf und Karriere bei Bavaria Yachtbau GmbH

    Erfahren Sie von denjenigen, die es am besten wissen, was bei Bavaria Yachtbau GmbH gut funktioniert. Erhalten Sie Insider-Einblicke zu Jobs, Gehältern und Standorten, sowie einen Eindruck von der Geschäftsleitung. Vergleichen Sie die Vergütung für beliebte Stellen und erfahren Sie etwas über die Work-Life-Balance des Teams. Entdecken Sie, warum Bavaria Yachtbau GmbH das Unternehmen ist ...

  10. Bavaria Yachtbau als Arbeitgeber: Gehalt, Karriere, Benefits

    Bavaria Yachtbau wird als Arbeitgeber von Mitarbeitenden mit durchschnittlich 2,9 von 5 Punkten bewertet. In der Branche Transport/Verkehr/Logistik schneidet Bavaria Yachtbau schlechter ab als der Durchschnitt (3,3 Punkte). Basierend auf den Bewertungen der letzten 2 Jahre würden 44% der Mitarbeitenden Bavaria Yachtbau als Arbeitgeber ...

  11. Bavaria Yachtbau Company Profile: Valuation, Funding & Investors

    Bavaria Yachtbau General Information Description. Manufacturer of sailing yachts, motorboats and catamarans based in Giebelstadt, Germany. The company offers computer-aided manufacturing processes for cruisers and sports motorboats and has four production lines, its own carpenter's workshop for the complete fitting out of yachts and two halls for the production of hulls and decks, providing ...

  12. Bavaria Yachts is Back in Business

    The subsidiary Bavaria Catamarans SAS is also being acquired and all 800 employees working in Giebelstadt, Germany and Rochefort, France will transfer to the purchaser. A private equity fund advised by the Berlin-based investment company CMP Capital Management-Partners will acquire the entire business of Bavaria Yachtbau GmbH and continue its ...

  13. Buyer confirmed for Bavaria Yachts

    17 September 2018. Bavaria Yachts has been bought by a private equity fund advised by the German investment company CMP Capital Management-Partners. The move secures 800 jobs in Germany and France. The yacht builders went into self-administration in April, allowing the firm's management to remain operational while new investors were sought.

  14. Bavaria Yachts

    Bavaria Yachts, Giebelstadt. 35,619 likes · 520 talking about this · 958 were here. At BAVARIA we don´t just build yachts - we make dreams come true. Passionately, with real German engineering, with...

  15. Bavaria Yachts emerges from abyss thanks to CMP

    The bill of sale between Bavaria Yachtbau Gmb H and CMP has been signed these days and the creditors' committee has approved the transaction together with Hubert Ampferl, CEO of Bavaria Yachtbau GmbH. The final step will the validation of the document by the German Federal Cartel Office ( Bundeskartellamt) which is expected in a couple of weeks.

  16. BAVARIA YACHTS

    Bavaria Yachtbau GmbH Bavariastraße 1 97232 Giebelstadt Germany Phone: +49 9334 942 0 Fax: +49 9334 942 1160 Email: info(at)bavariayachts.com Internet: www.bavariayachts.com Represented by the Board of Management: Jens Abromeit, Michael Müller, Dr. Ralph Kudla Registered at court: Frankfurt a. Main

  17. Bavaria Yachts

    For Bavaria Yachts owners, crew and charterers. Feel free to post photos or videos of your adventures in your Bavaria. To join please do answer the simple 3 questions. Feel free to post technical questions and ask anything or post tricky things you have solved or resolved. Search in the "search this group" will find many helpful tips and some ...

  18. BAVARIA YACHTS

    At BAVARIA we don´t just build yachts - we make dreams come true. Passionately, with real german engineering, with absolute attention to detail and always 100 % made in germany. For the happiest ...

  19. Tested: Bavaria Vision 42

    Not only is Bavaria Yachtbau one of the world's largest boatbuilders, it has got to be one of the hardest working. When it came time to begin work on what would become its new Vision line, the company didn't just sit around and brainstorm what it thought its customers would like. Instead it went out and spoke to the customers themselves—hundreds of them—to find out what they thought ...