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The Lonely Life of a Yacht Influencer

Alex Jimenez (aka TheYachtGuy) might look like he’s comfortably residing in the lap of luxury on Instagram, but the truth is, he’s kinda lost at sea

While chasing a 2017 story about medical tourism and Slovakian stem cells that had already taken me to hospital facilities in Bratislava and Vienna, I wound up partying on a 283-foot yacht floating in the French Riviera. As I watched intoxicated rich people having expensive fun in their cheap white shower slippers — first rule of yacht club is there are no shoes on the yacht, which are instead piled in a big heap at the yacht’s entrance — I began to wonder, “How could anyone spend their whole life doing this?”

Then, almost on cue, seated at a table on the rear deck with Lindsay Lohan and her entourage, I spotted a dude who had, in fact, spent his entire life doing this. Alex Jimenez was a professional yacht influencer, and he was hard at work.

View this post on Instagram Exploring the world on a yacht ? Still working on it. 😉 Photo by @memoriesnotincluded A post shared by Alex J (@theyachtguy) on Oct 24, 2018 at 2:12am PDT

I didn’t know that at the time, of course. I just saw an open chair next to a lanky guy wearing a loose polo shirt and a flat-brimmed Yankees hat, and sat down in it. As everyone else gradually made their way toward the raucous festivities taking place on the foredeck, Jimenez struck up a conversation with me. He remarked that I seemed both thoughtful and decidedly out of place.

“I’m working,” I said. “I never stop working. All I can think about is work.”

“Hey, me too,” he replied. “I’m working right now.”

“I used to feel all messed up about my career,” he continued. “I was a short-haul truck driver in the Bronx, and I guess I caught the yacht bug. I’d go to a bookstore, grab a table and read everything I could about yachts. Then, on the very first weekend after I downloaded the Instagram app, right after Instagram became a thing you could download, I went to a luxury boat show and took some of pictures of the yachts. I added some hashtags, and pretty soon I had 800,000 followers. But the quantity doesn’t really matter to the folks who pay me, it’s the quality. Influential people follow me, Gulf state princes and Russian moguls who might actually be able to buy these yachts.”

Wait, what?

When Jimenez said that he was working, I assumed he was “working” the same way Lindsay Lohan was — that is, “working the crowd.” He looked important enough, wearing an expensive, custom-made watch with all of the wheels, ratchets and levers exposed.

“Nah, I’m nobody you’d know,” he assured me. “I’m here to take some pictures and post some video stories of the yacht, which a brokerage group is trying to sell. The watch is a loaner from a friend. I wear it, take a picture of my wrist and tag his company on my Instagram account. It’s just a small part of the hustle.”

The yacht hustle, I soon learned, was the all-consuming passion of Jimenez’s life. He went from a guy who took Instagram pictures, always head-on yacht shots run through one of the generic filters, to a guy that yacht brokers paid to stay on their yachts in order to mention that said yachts were docked in a port and available for sale or charter. He was helicoptered from yacht to yacht, and slept in the smallest guest cabins.

View this post on Instagram A walk through aboard one of this decades most iconic yachts. “SAVANNAH” 83.5m / 274ft built by @feadship and designed by #cgdesign. Photos via @boatinternational check out their site for the full article by Marilyn Mower A post shared by Alex J (@theyachtguy) on Sep 9, 2018 at 8:52am PDT

“The yacht we’re on right now used to be a cruise ship that they retrofitted,” he told me. “You can sleep a dozen or more people on here, and the decks can fit a bunch more, but it’s all kind of crowded.”

I mentioned that the bathrooms were both tiny, and with a hundred or so people aboard the yacht, already rather foul.

“Yeah, that’s just how it goes,” he said. “It’s an endless party, especially on the yachts that are 200 feet and up, the so-called ‘superyachts.’ Conditions are cramped, everyone’s out of their mind on some substance, and the bathrooms are being used for who knows what. There’s a kitchen and a big dining area, but good luck getting food out of there when you really want it. You’re not on here to eat a sit-down meal, even though they usually have nice dining rooms. The bars on each level are the focal points of these things.”

View this post on Instagram Around $55 million gets you one of the above. Which would you choose? A post shared by Alex J (@theyachtguy) on Oct 22, 2018 at 8:31am PDT

We took a walk around the yacht while people boozed and bumped into each other, their words slurring together and distorted further by the deep bass thump of the music playing from the upper and lower decks. Jimenez’s own cabin was indeed tiny, very nearly a capsule hotel. He showed me the heavy-duty metal suitcase where he secured his borrowed valuables, a collection of watches on loan from various business acquaintances.

“The watches are heavy on the wrist,” he said. “They’re great to look at, but their bands often cut into the wrist. And yeah, the room is small, but with my nocturnal schedule, it’s not like I sleep very much. I take maybe one picture a day and post a few Instagram stories, but I’m expected to be up on the deck, mingling with partygoers and selling the mystique of the yacht.”

View this post on Instagram For Good Karma Rock @wristkarma www.wristkarma.com A post shared by Alex Jimenez (@theyachtguy) on Jun 22, 2018 at 6:08pm PDT

Jimenez leveled with me — once upon a time, he had been excited by the idea of partying on a yacht. After all, who wouldn’t be? But now he was basically just a working stiff. He too had a home and a family, with kids he didn’t see as much as he could because his “feet were never on dry land.”

He had considerable yacht expertise and knew all the major players in the yacht world, buyers and sellers and their glorious boats. He had been on the 100-foot yachts and the 500-foot yachts, and seen yacht-related activities he assured me exceeded any fantasies, dark or light, that I could ever imagine. Yet all that meant he was now just another yacht worker, someone who punched the clock — or the pearl-faced wristwatch, in his case — the same as the kitchen staff, the bartenders and the yacht’s crew.

View this post on Instagram Here's me and Lindsey Lohan A post shared by Ralph Moffettone (@ralphmoffettone) on May 20, 2017 at 12:13pm PDT

“You’ve seen the crew,” he told me. “It’s about 30 people on this yacht, and they’re Greek and serious as a heart attack. Nine times out of ten, the crews on these yachts are either Greek or Russian. The rich people that staff these yachts talk at length about whether it’s better to go with one or the other. They can make pretty decent money, and on a 500-footer with a 60 or 70 person crew, you’re probably talking $5,000 or $6,000 a month plus room and board.”

After years of yacht influence, the true appeal of high-class maritime life had become clear to Jimenez. “You have to be really rich to own one of these,” he said. “I mean, you have to be so rich to own a yacht that’s 300 feet or more. You can’t be rich like LeBron James, because that’s nothing. You can’t be rich like Tiger Woods or Johnny Depp. They’re not rich in super-yacht terms. We’re talking 10 percent or more of the purchase cost of the yacht paid out in upkeep every month. The brokerages and buying groups can swing it because there’s a bunch of investors, and because they charter the yachts to offset costs.

“But for the guy who owns the Eclipse [ Roman Abramovich , a Russian oligarch], that’s not the point. He’s not chartering that thing out. It has a submarine and a missile detection system. See, the power of owning a magnificent yacht like that is in how you’re telling the world that you’re beyond buying and selling. You have more money than there is money to have. You’ve transcended. There are no frontiers left for you on dry land. I mean, true peace is only at sea .”

Jimenez, a poor Puerto Rican kid, grew up hustling. He worked 50- and 60-hour shifts at whatever job he had; he considered overtime to be a necessary part of his base pay and counts himself among those annoying grinders who dismiss 40 hours of work per week as a “ part-time job .” He now made a “comfortable middle-class living,” but sitting there with me in the cabin, fretted that it could go away at any time. “This is me working a little network I’ve built using someone else’s social media platform,” he said. “If Instagram changes its algorithm slightly, there goes a bit of my business. If Instagram disconnects some of the tools I use to build and monitor my account, there goes a bit of my business. And if Instagram goes away and is replaced by something newer and better, I need to get there first, just like I did with this account. If I don’t, I’m done. I’m totally dependent on a platform that’s completely out-of-control.”

For Jimenez, Instagram is essentially a money tree that must be fertilized and harvested as much as possible before its popularity wanes. As another side hustle, he “plants” subsidiary yacht accounts, accounts with soundalike names and images, and uses cross-promotion from his primary account to grow them until they’re large enough to sell to yacht brokers or manufacturers. “I build them up and then sell them off, and my client gets a ready-made account that has real followers and legitimate engagement,” he told me. “I started focusing on that when I realized that this wasn’t just a ‘life of the party’ job, that pushing social media is something you do all day and all night long.

“I fire off these posts while I’m sitting around on the yacht, when things are very slow. I’m not in this for the fun of it, I’m not posting silly stuff. I basically do sponsored advertisements that follow a set format. I watch Instagram like a hawk to see if anything is hampering the growth of these other accounts, and to see if I’m continuing to get the activity I need on my primary posts.”

After surveying his cabin, Jimenez and I walked to the side deck and slouched over the railing. The sun had set, and we studied the well-lit coastline of Cannes . “If you could have anything at all, anything in the world, what would you want?” he asked me.

“I guess I’d want to keep writing and keep getting paid for it,” I responded.

“Well, I want to own a yacht,” Jimenez said. “I used to just want to be on yachts, because I thought the parties were cool and the technology was awesome, but now that I’ve spent a good portion of my life partying on them, I actually want to own a yacht. Owning a yacht, really owning it in full and being able to pay for its upkeep, means that you’ve somehow freed yourself from work and want. If you own the yacht that way, you’re a free man. The hustle and grind are things of the past.”

I asked him if he had plans to leave the yacht while we were in the French Riviera.

“No, I’m going to hang back here, because I’m scheduled to be on another one of these yachts tomorrow,” he said. “I know pretty much every boat in this harbor — owners, captains, specifications. People say, ‘Alex, you’re on yachts all day — that’s the life.’ Well, for me, it’s not the life, it’s my life. It’s not some permanent summer or year-long vacation. It’s my living. I help rich people and rich companies advertise their yachts. I’ve got all this knowledge that I gained when I loved yachts so much that I’d spend all weekend studying them for free, and now, I sell my knowledge to people. I sell that know-how all day long, and everything I know is worth something. I’m always on the clock, always tracking my time on these expensive wristwatches with the big clock faces. And so, I’m sure to never set foot on dry land when I’m working.”

Oliver Lee Bateman

Oliver Bateman is a contributing writer to MEL Magazine. He writes about the extreme sides of fitness, the weirder sides of MMA and pro wrestling, and the unorthodox lifestyles of professional athletes. His writing on these topics has appeared in publications such as the Paris Review, the Atlantic, and the New Republic. Ever since he was a little kid, he's been really good at exercising.

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By SuperyachtNews 07 Jan 2016

TheYachtGuy: when Instagram meets superyachts

He’s got 699,000 followers in instagram and has turned his passion for superyachts and social media into a full-time business. we meet theyachtguy.….

He’s got 699,000 followers in Instagram and has turned his passion for superyachts and social media into a full-time business. We meet TheYachtGuy, also known as Alex.

You’d think the person with arguably the biggest social following in the superyacht industry would have had a game plan in place from the very beginning. But, as the man himself tells me, “ @theyachtguy was created by accident”. When Instagram came along in 2010, this superyacht fanatic found a place to upload all the photos of superyachts he’d saved off the internet. “Once I realised I was gaining a following, I changed my name from an email address to ‘theyachtguy’. It was a great way to talk to and meet people with like interests.” 

It wasn’t until TheYachtGuy met @watchanish (Anish) @thebillionaresclub (Ian and Alehandro) and @luxuryworldtraveler (Gil) and was given advice on how to turn a hobby into a business that TheYachtGuy took the steps to transform into what we see today.

And while TheYachtGuy has other social media channels, Instagram is the clear favourite. “I don’t know if Instagram is the platform, but it’s definitely the most popular social media platform to be on now, and it’s obvious the superyacht industry is starting to catch on. I see brokers and other industry professionals starting yacht feeds to push their products – everything from yachts to anchors.

“Instagram, for me, is where it all started. Sharing posts and seeing the interaction between followers keeps it interesting. The other platforms have tuned their sites to try and keep up bit it’s not the same.”

"Choosing photos is fun and it definitely takes some work."

But there’s still a long way to go. “When I first started using social media, it was a big joke, but now it’s taken a lot more seriously. But the industry still has the tables turned, spending more on print than on social media. If done correctly, social media will attract more than three times the readership.”

We all follow TheYachtGuy (and if you don’t, you should be), but what really makes a good photo? In the words of the man himself: “Clarity, colour and perspective are what I look for when I finally choose. Choosing photos is fun and it definitely takes some work. Making sure there’s a name that goes with the photos is the first thing. I’ll post an occasional generic shot but I prefer to use amateur photos.”

And one final word of advice from TheYachtGuy: “It seems like it’s been a mad dash to the front [of social media] from everyone. Which is good. If you want to survive in any industry, being able to adapt to the times is key.”

TheYachtGuy

Favourite yachts : “ Esther III , Cakewalk and the new Kometa , launching February 2016. But if I had to choose just one it would have to be High Power III (ex- Numptia ). She’s the perfect size and though she’s a few years old I still love her design both in and out.”

Funniest thing someone’s asked you to promote on Instagram? “A news feed that focused on women’s backsides. I had to decline.”

Favourite photo of the past month : Photo of Eclipse in Croatia by  @fjaka

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How Did Alex Jimenez Become “The Yacht Guy”

We met him, you’ve heard of him, and now it’s everyone’s chance to get to know him… Alex Jimenez, Aka The Yacht Guy , has created quite the following in the superyacht industry. From living the normal life to networking with UHNW individuals and travelling the world, Alex has created a lifestyle for himself that many dream of, and it’s time to find out how:

You’re very respected in the world of yachting, have you always worked as an influencer?

AJ: No, I wasn’t always an influencer though I wish I had been. Life’s a lot more fun as one (laughs). I became an influencer full-time back in 2014. Prior to TheYachtGuy, I held a regular job as a brain surgeon…I wish!!! Nope, just a regular guy, not that I’m not now, but you know what I mean. Becoming an influencer has allowed me some great experiences I would have probably never had.

How did you end up becoming a public figure in such a niche industry? And, have you made any friends in particular that have inspired you throughout your journey?

AJ: I have achieved this through Instagram and many years of making connections, networking and meeting some fantastic people. I’ve been fortunate with what I have been able to do .

What would you say is the hardest part of your day-to-day life?

AJ: Staying focused on goals can be tough with everything else that’s going on around you. Family, friends, bills, etc. In the end, I’m just a regular guy trying to make my way.

You’ve successfully achieved recognition as the No.1 yacht influencer globally. Do you have any further aspirations within yachting that you’d like to achieve? If so, what do they entail?

AJ: Thank you! Well, it has become more challenging over the years with so many people now turning their yacht profession into yacht influencers, from brokers to yachties; it’s great to see everyone’s perspective. As for aspirations, the biggest one is to own a yacht big enough to allow me to travel the world but small enough that I don’t need a crew. Then head out and enjoy cruising.

If this was to happen, what would you name it?

I’d name it “POEME” after my daughter ❤️

What’s the most memorable experience that you’ve had, courtesy of being an influencer?

AJ: It’s funny because at some moments not only was I not allowed to take pictures, but I was kindly asked to not even mention yachts for both safety and privacy to the owner, which I was totally okay with. But let’s say having a private jet pick you up in your small hometown and being flown out onto one of the world’s largest yachts to hang with what turned out to be some of the coolest laid-back people I’ve ever met was one for my record books.

Could you share your top tips for anyone aspiring to become a social media influencer?

AJ: I’d say do something you absolutely love because it shows in you. When people meet you, and you’re doing something for money or to be Insta-famous, it’ll show through…

For more lifestyle articles follow the link – SYC Lifestyle 

Lucy Johnson

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Theyachtguy.online reviews. Is legit or a scam, can you trust Theyachtguy.online? Date of last check: 2023-12-31

Current Status of Theyachtguy.online in Our Database: Little known website

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