bored ape yacht club x gucci

• Motorcycles
• Car of the Month
• Destinations
• Men’s Fashion
• Watch Collector
• Art & Collectibles
• Vacation Homes
• Celebrity Homes
• New Construction
• Home Design
• Electronics
• Fine Dining
• Baja Bay Club
• Costa Palmas
• Fairmont Doha
• Four Seasons Private Residences Dominican Republic at Tropicalia
• Reynolds Lake Oconee
• Scott Dunn Travel
• Wilson Audio
• 672 Wine Club
• Sports & Leisure
• Health & Wellness
• Best of the Best
• The Ultimate Gift Guide

Gucci Is Making Even More NFTs With the Company Behind Bored Ape Yacht Club

Gucci is stepping even farther into the metaverse., louisa ballhaus, louisa ballhaus's most recent stories.

• Michael B. Jordan Christened Tiffany & Co.’s Flagship Store Opening With a Vintage Diamond-Studded Brooch
• Chris Pratt Paired a Panerai Luminor With a Custom Purple Checked Suit for the ‘Guardians of Galaxy’ Premiere
• King Charles’s Coronation Will Cost U.K. Taxpayers an Estimated $125 Million
• Share This Article

Gucci has just announced its newest collaboration—and it’s one that may leave some looking even more nonplussed than a certain NFT ape .

Related Stories

‘crazy rich asians’ alum henry golding is joining ‘nine perfect strangers’ season 2, this new 131-foot catamaran comes with see-through hulls, kim kardashian is being sued by the judd foundation. here’s why..

The partnership was also announced on Twitter by the fashion house itself, writing only: “Continuing to explore the Metaverse, the House comes together with @yugalabs. Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital.”

Gucci also shared a photo of a Gucci and Yuga Labs-branded bottle being held in a digital hand, perhaps a first look at one of their digital designs.

Continuing to explore the Metaverse, the House comes together with @yugalabs . Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY — gucci (@gucci) March 27, 2023

The news comes on the same day as another major company—Disney—is moving in a decidedly different direction on its metaverse work. The Wall Street Journal reported today that the entertainment giant is shutting down its metaverse division and laying off all 50 employees associated with it. These are part of broader layoffs—roughly 7,000 employees are expected to be affected—but signify a lack of confidence in the metaverse market nonetheless.

On the flip side, Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, shared a statement indicating excitement for new developments in the world of web3.

Today marks the final reveal of #10KTFGucciGrail created by the House in collaboration with Wagmi-san from @10ktfshop . With the custom PFP looks delivered to those who minted, it’s time for #AlessandroMichele to head back to Rome and search for new adventures. Stay tuned. pic.twitter.com/o9kDlFI9pQ — gucci (@gucci) March 24, 2022

In 2022, Gucci first cemented itself as an early adopter of the metaverse with spaces on several digital platforms: “Gucci Vault Land” on The Sandbox, a world populated with NFTs about the brand’s history, and “Gucci Town” on Roblox , a virtual community where you can dress in Gucci clothes, shop in Gucci stores, and gather at a Gucci-logo piazza.

Now, Gucci is doubling down on its commitment to digital real estate with its new Yuga Labs partnership, signaling that they believe in its power not just now but several years into the future. Gucci will reportedly appear on Otherside as soon as next week.

Read More On:

• cryptocurrency

Everything We Know About ‘The Bear’ Season 3′ So Far

Culinary Masters 2024

MAY 17 - 19 Join us for extraordinary meals from the nation’s brightest culinary minds.

Give the Gift of Luxury

Latest Galleries in News

The History of Luxury in 50 Objects, From Cleopatra’s Barge to Louis Vuitton Trunks

The 25 Best Robb Report Stories of the Year, According to Our Editors

More from our brands, bitmoji is coming for your pets, a-rod, lore say they’re ‘going to be’ the next timberwolves owners, ‘the way home’ producers on leaning into ‘alice in wonderland’ parallels, planning for season 3 and beyond — plus, the possibility of spinoffs, marian zazeela, artist behind dizzying drawings and transcendent light shows, dies at 83, the best exercise mats for working out, according to fitness experts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

News & Analysis

• Professional Exclusives
• The News in Brief
• Sustainability
• Direct-to-Consumer
• Global Markets
• Fashion Week
• Workplace & Talent
• Entrepreneurship
• Financial Markets
• Newsletters
• Case Studies
• Masterclasses
• Special Editions
• The State of Fashion
• Read Careers Advice
• BoF Professional
• BoF Careers
• BoF Insights
• Our Journalism
• Work With Us
• Read daily fashion news
• Download special reports
• Sign up for essential email briefings
• Follow topics of interest
• Receive event invitations
• Create job alerts

Gucci Teams Up With Company Behind Bored Ape Yacht Club

Gucci is strengthening its ties to web3.

On Monday, the luxury brand announced a multi-year partnership with Yuga Labs, the web3 company behind several well-known NFT collections including Bored Ape Yacht Club, CryptoPunks, Meebits and the narrative NFT project 10KTF. It also runs Otherside, a Bored Ape-themed virtual world and game.

The deal is meant to extend engagement between each company’s communities “by exploring the intersection between fashion and entertainment in the Metaverse,” they said in a release.

“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3,” Robert Triefus, Gucci’s senior executive vice president, corporate and brand strategy, and chief executive of Gucci Vault & Metaverse Ventures, said in a statement. “This will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.”

ADVERTISEMENT

Gucci collaborated with 10KTF last year for its Gucci Grail project, which entailed 10KTF’s “digital artisan,” Wagmi-san, crafting clothing and accessories used to personalise NFTs with the designs of Gucci’s then-creative director, Alessandro Michele.

“We’re looking forward to showcasing how that partnership extends to endless opportunities in Otherside,” Michael Figge, Yuga Labs’ chief creative officer, said in a release.

Gucci’s participation in Otherside is set to begin this week.

Triefus hinted at the news on stage last week speaking at the BoF Professional Summit: An Inflection Point in Fashion Tech . Gucci, he indicated, still sees a long-term opportunity in web3 for building community, encouraging customer loyalty and ultimately generating revenue. He described the early frenzy around NFTs as a “wild west” period and views the market’s downturn from its highs in late 2021 as a “correction.” Now it’s in a more sensible place, he added, and Gucci would capitalise on the expertise of creatives through strategic partnerships.

Yuga Labs was founded in 2021 and created Bored Ape Yacht Club, which grew into one of the most successful NFT projects. It later acquired the rights to CryptoPunks, Meebits and 10KTF. Last March it raised $450 million at a valuation of $4 billion.

Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales.

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

• Technology : Virtual Fashion
• Technology : Gaming

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.

Best Practices for Personalisation Through AI in Marketing Campaigns

From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.

Case Study | How to Turn Data Into Meaningful Customer Connections

Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.

The US TikTok Ban Clears Its First Hurdle. What’s Next?

The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

Our newsletters may include 3rd-party advertising, by subscribing you agree to the Terms and Conditions & Privacy Policy .

Our Products

• BoF Insights Opens in new window

• global">Global
• indonesia">Indonesia
• united_kingdom">United Kingdom

We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy .

Download Our App

• dark_mode" data-event-name="menu_navigation" data-custom-event="null" class="dark-mode icon-type d-none d-lg-flex nav-item">
• login">Login
• sign_up">Sign Up
• search" data-event-name="menu_navigation" data-custom-event="null">
• Food & Beverage
• Movies & TV
• Tech & Gadgets
• Brand Ranking
• Brand Directory
• Hypebeast100

Gucci Partners With the Company Behind Bored Ape Yacht Club

The italian fashion house will appear in yuga labs’ 10ktf virtual store and its otherside metaverse game..

Gucci has established a multi-year partnership with Yuga Labs , the blockchain technology company developing some of the most prominent NFTs and digital collectibles, including Bored Ape Yacht Club , CryptoPunks , Meebits and the fictional digital fashion shop 10KTF. The web3 imprint is also responsible for Otherside, a Bored Ape-inspired metaverse game, in which Gucci aims to establish a presence.

Under the new deal, Gucci looks to expand its reach to target consumers “by exploring the intersection between fashion and entertainment in the Metaverse,” according to a release via Business of Fashion . The luxury fashion house is specifically interested in Yuga Labs’ 10KTF virtual store and its Otherside game.

What to Read Next

Filippa K Bathes New Amsterdam Store in Icy Blue

Daniel Arsham Crystalizes Bulbasaur in New Sculpture

The Nike Dunk Mid "Panda" Receives a Release Date

The Gold Standard: How Goldwin 0 Crafts High-Performance, Ecologically Conscious Garments

Official Look at the Nike Cosmic Unity 3

Check Out the Adam Scott x Miura Golf AS-1 Irons

Pantheone Audio Crafts a Sculptural Speaker Inspired by Lava Rock Formation

Palm Angels x Barbour Injects Streetstyle Flair Into Classic British Uniforms

Air Jordan 11 Low “Cement Grey” Is the Foundation of This Week’s Best Footwear Drops

BTS' Jungkook Named Calvin Klein's Latest Global Ambassador

• Today's news
• Reviews and deals
• Climate change
• 2024 election
• Fall allergies
• Health news
• Mental health
• Sexual health
• Family health
• So mini ways
• Unapologetically
• Buying guides

Entertainment

• How to Watch
• My watchlist
• Stock market
• Biden economy
• Personal finance
• Stocks: most active
• Stocks: gainers
• Stocks: losers
• Trending tickers
• World indices
• US Treasury bonds
• Top mutual funds
• Highest open interest
• Highest implied volatility
• Currency converter
• Basic materials
• Communication services
• Consumer cyclical
• Consumer defensive
• Financial services
• Industrials
• Real estate
• Mutual funds
• Credit cards
• Credit card rates
• Balance transfer credit cards
• Business credit cards
• Cash back credit cards
• Rewards credit cards
• Travel credit cards
• Checking accounts
• Online checking accounts
• High-yield savings accounts
• Money market accounts
• Personal loans
• Student loans
• Car insurance
• Home buying
• Options pit
• Investment ideas
• Research reports
• Fantasy football
• Pro Pick 'Em
• College Pick 'Em
• Fantasy baseball
• Fantasy hockey
• Fantasy basketball
• Download the app
• Daily fantasy
• Scores and schedules
• GameChannel
• World Baseball Classic
• Premier League
• CONCACAF League
• Champions League
• Motorsports
• Horse racing
• Newsletters

New on Yahoo

• Privacy Dashboard

Gucci teams up with Bored Ape's Yuga Labs to bring luxury fashion to the metaverse

Italian fashion house Gucci has entered into a partnership with Bored Ape Yacht Club (BAYC) creator Yuga Labs to produce a luxury fashion crossover into the metaverse.

The partnership will see web3 content creator Yuga Labs team up with Gucci to create physical pieces of jewellery which are connected to NFTs that will exist within the BAYC associated 'Otherside' metaverse.

The first piece will be the KodaPendant; it's a solid silver pendant that relates to Yuga Labs’ new alien-themed metaverse game 'Otherside'.

The Otherside contains a mysterious alien species known as 'Koda', and the new Gucci/ Yuga Labs created pendant is an image of one of these virtual creatures.

Read more: 'Dressing digitally' pins hope on blockchain to clean up fashion's carbon footprint

Each physical piece of jewellery is connected to an NFT, that will unlock numerous perks for the owner within the game.

A total of 3,333 KodaPendants NFTs will be offered for sale starting on Thursday, April 6, and at no extra charge, each NFT holder will be able to claim the connected piece of physical jewellery from Gucci later in the year.

The pendant will bear the inscription "GG," which is gamer slang for "good game," and will also have a unique edition number engraved on the reverse side.

Yuga labs and Gucci are dropping the first Otherside relics for Koda and Vessel holders All “KodaPendant” holders will receive a physical Gucci necklace and a permanent necklace trait for their nft Would you pay 450 APE (~1.1ETH) for this? pic.twitter.com/FRcP71bZCo — Crypto Tea (@CryptoTea_) April 4, 2023

The physical pieces of jewellery will be posted to residents of specific countries only; including the US, Canada, the UK, the majority of EU nations, as well some the Gulf states, including Kuwait, Qatar, Saudi Arabia, and the UAE.

NFT holders resident in African, Central American, and in South American countries will not receive the physical pendant.

In the long-term, the partnership between Gucci and Yuga Labs aims to explore the intersection of fashion and entertainment within the metaverse, and "blur the boundaries between the physical and digital", according to a recent tweet from the luxury brand.

Continuing to explore the Metaverse, the House comes together with @yugalabs . Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY — gucci (@gucci) March 27, 2023

Gucci and metaverse fashion

Gucci has ventured into the web3 space before. In February 2022, the brand acquired a quantity of land in the metaverse game, The Sandbox , with the intention of exploring and hosting virtual fashion experiences.

In June 2021 Gucci invested $25,000 in native tokens from the NFT and crypto-art marketplace SuperRare , enabling the company to take part in the decentralised autonomous organisation and establish a presence on a digital art platform.

What is Bored Ape Yacht Club and its parent company Yuga Labs?

The Bored Ape Yacht Club is a collection of non-fungible tokens launched in April 2021 by Yuga Labs.

The collection consists of 10,000 unique digital artworks, each featuring a distinct and artistically designed cartoon ape with various traits, accessories, and backgrounds.

Each Bored Ape NFT serves as a membership token, granting its holder access to an online community and various benefits, such as virtual events and parties, airdrops, and other digital assets.

Read more: Bored Ape Bar: Inside the $100,000 membership exclusive NFT club in London

The Bored Ape Yacht Club has garnered significant attention and attracted high-profile collectors and celebrities, leading to substantial increases in the value of these NFTs, however, after the succession of crypto collapses in 2022 the value of each BAYC NFT plummeted.

BAYC is still an influential part of the NFT and crypto-art landscape, inspiring other NFT projects and playing a significant role in popularising the concept of NFTs as digital collectibles and status symbols.

Each BAYC NFT is deployed on the Ethereum ( ETH-USD ) blockchain.

Watch: 'Dressing digitally' pins hope on blockchain to clean up fashion's carbon footprint | The Crypto Mile

Download the Yahoo Finance app, available for Apple and Android .

Recommended Stories

Nfl mock draft: trades galore as one of the best qb prospects slides outside the top 10.

Charles McDonald and Nate Tice's latest mock draft has five quarterbacks off the board in the top 13, a big-time weapon for Aaron Rodgers and some steals in the second half of the first round.

One fateful decision summed up North Carolina's Sweet 16 demise

Jae’Lyn Withers shot UNC's most important 3-pointer of the game when he had no business firing away. And now the No. 1 Tar Heels are going home.

The 'extreme' Social Security move that actually makes sense

The election year battle over cherished retirement programs is a microcosm explaining why Washington doesn't solve solvable problems.

Longtime ESPN anchor John Anderson says he's retiring from 'SportsCenter:' 'The operation has changed'

Anderson has been hosting "SportsCenter" since 1999.

USWNT's Korbin Albert apologizes after Megan Rapinoe calls out anti-LGBTQ social media content

Albert took over Rapinoe's No. 15 jersey number this year.

J.J. Watt likens NFL's hip-drop tackle ban to flag football as players sound off on controversial rule change

Reactions to the ban were impassioned and varied among NFL players past and present.

Kenny Brooks leaves Virginia Tech for Kentucky job in stunning end of era

Within a couple of weeks, Virginia Tech's Final Four hopes dropped because of Elizabeth Kitley's injury and Brooks exited for the SEC.

76ers' Kelly Oubre Jr. confronts officials after missed call on final play in loss to Clippers

"You're a b*tch. You’re a b*tch. You’re a b*tch," Oubre told each official after the defeat.

Ex-Jaguars employee who once hacked team's Jumbotron sentenced to 220 years in prison for child molestation

The FBI searched Samuel Arthur Thompson's home after figuring out he hacked the Jaguars' jumbotron. What they found next was awful.

After Jayden Daniels and Drake Maye’s pro days, the Commanders may hold the keys to the NFL Draft

The No. 1 pick seems to be a foregone conclusion, which means all eyes are on the Commanders and their decision that likely boils down to two QBs.

Study: These are the top 20 cars to buy new instead of used

iSeeCars' latest study found that several used models depreciate so slowly that it's a better idea to buy them new.

Report: Eagles trading Pro Bowl pass rusher Haason Reddick to Jets for draft pick

The Jets are upgrading their pass rush after losing Bryce Huff to the Eagles in free agency.

Massive changes coming to Google Chrome threaten to reshape the modern internet

Google is ending third-party cookies in Chrome. Here’s what that means for publishers trying to stay afloat in a brutal market.

Bold fantasy baseball predictions for the 2024 MLB season

The Yahoo Fantasy baseball and MLB crews come together to reveal their hottest takes with the 2024 season kicking off.

Dana White confirms Igor Severino will be cut after biting opponent in UFC debut

He bit him. He really bit him.

Bad NFLPA grades push Patriots' Robert Kraft, Chiefs' Clark Hunt to make upgrades

In two NFL markets, the players' complaints were heard.

Ford teases 60th Anniversary Edition Mustang

Ford teases its 60th Anniversary Edition Mustang during the NY Auto Show. It will be fully revealed on the exact anniversary in April.

2024 Ford Mustang Mach-E reportedly gets another price adjustment to keep it competitive

A dealer bulletin reportedly shows pricing for the 2024 Ford Mustang Mach-E is no more than $1,600 above the discounted prices for the 2023 model year.

NBA playoff races to watch, predictions and first-round matchups we want to see

With just over two weeks left in the regular season, our NBA writers break down the most intriguing playoff races to watch and make predictions for the stretch run.

Dave Roberts happy there's no longer a 'buffer' between Shohei Ohtani and Dodgers after Ippei Mizuhara firing

The Dodgers apparently didn't love Mizuhara's influence on Ohtani before the scandal.

Gucci To Take ‘Active Role’ in Bored Ape Yacht Club Metaverse

Gucci and BAYC’s Yuga Labs are now formally working together to explore how fashion can influence the metaverse

Shutterstock.com/Studio Barcelona, modified by Blockworks

Gucci is set to take “an active role” in the upcoming Bored Ape Yacht Club metaverse offering, Otherside, after striking a multi-year strategic partnership with creator Yuga Labs.

The Italian luxury fashion house aims to formally join Yuga Labs in exploring the “intersection between fashion and entertainment in the metaverse,” Business of Fashion reported.

Gucci had already worked with Yuga Labs’ 10KTF project, the NFT-powered browser game created by digital artist Beeple, in which players deck their avatars out in clothes tied to digital collectibles. Gucci issued branded 10KTF outfits in Mar. 2022, with Yuga Labs acquiring 10KTF by September.

Yuga Labs also manages NFT projects MeeBits and CryptoPunks, which the Florida-headquartered startup bought from Larva Labs last year.

“Existing in a world where physical and digital realms collide, and are shaped by creative storytelling, the first activation in the partnership will give a glimpse of Gucci’s participation in Otherside, Yuga’s gamified, metaRPG universe, beginning this week,” Gucci said in a press release.

Robert Triefus, chief executive of Gucci Vault & Metaverse Ventures, reportedly said the partnership “will give us an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.” Blockworks has reached out to Gucci and Yuga Labs for comment. 

Triefus reportedly said 2021 hype in the NFT market has eased. And since it’s now in a more “sensible place,” Gucci intends to “capitalise on the the expertise of creatives.”

Gucci created its metaverse division about six months ago. A top executive at Gucci owner Kering previously said the company wants to be a pioneer in the Web3 and NFT industry, Vogue Business reported.

“Luxury has a role to play. There’s a real opportunity for us to create digital products that would be ways to express our houses,” chief client and digital officer Grégory Boutté told the outlet.

“Our vision is around two pillars: metaverse and Web3. We think the metaverse is already here, the best evidence being video games. Some 2.5 billion people use video games. These virtual worlds will be more and more immersive and present in our lives,” Boutté said.

Gucci began accepting ApeCoin (APE), which is set for use across Yuga Labs’ in-development metaverse offerings, at some of its US retail stores last August.

Don’t miss the next big story – join our  free daily newsletter .

• Bored Ape Yacht Club

Blockworks Daily

Upcoming Events

TUES, OCT. 8, 2024

Guided by the expertise of Blockworks Research Analysts team, this one day event will feature senior leaders, entrepreneurs, and developers from across the crypto industry. Attendees will have the opportunity to participate in an immersive experience to explore the latest trends, […]

Permissionless III

WED - FRI, OCTOBER 9 - 11, 2024

Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains […]

recent research

We believe crypto market participants overlook Hivemapper’s fundamental potential due to a poor understanding of both the niche map data market and Hivemapper’s positioning relative to incumbents. Hivemapper’s token model catalyzes both a cost and product advantage via unmatched map freshness and near real-time accuracy, which is its wedge into a market characterized by stale data and high data collection costs. Its current and potential future product suite may represent one of the strongest possibilities for PMF in crypto today.

by Ryan Connor

Breaking headlines across our core coverage categories.

👨‍⚖️ SBF’s courtroom sequel: Plus, Coinbase’s legal loss was DeFi’s gain

Public mining companies have been acquiring sites, refreshing machine fleets and diversifying business models in preparation for the event

Blob space stopped being free on Wednesday

Exploit shows centralization can sometimes be an asset

The Fidelity Ethereum Fund, like other proposed ETH ETFs, seeks to stake a portion of its assets, according to the firm’s Wednesday registration statement

The DAO first voted on enabling SAFE transfers over a year ago

• Millionaires

For the owner of Bored Ape Yacht Club, the metaverse looks Gucci

Yuga Labs  is diving into the world of metaverse fashion. The parent company of the Bored Ape Yacht Club  NFT collection has inked a partnership with Italian fashion house Gucci .

Gucci announced the partnership with a tweet. The luxury brand said that its metaverse presence would take the form of a “new narrative” capable of “blurring the boundaries between the physical and digital.”

Continuing to explore the Metaverse, the House comes together with @yugalabs . Stay tuned as a new narrative takes shape, blurring the boundaries between the physical and digital. pic.twitter.com/v60mzcgqqY Subscribe for daily Tubefilter Top Stories Subscribe — gucci (@gucci) March 27, 2023

The partnership will target the intersection of high fashion and digital collectibles, which is familiar terrain for both Gucci and Yuga Labs. Gucci is one of several fashion houses that has dropped official NFT collections , while the Bored Apes owner has used a $450 million investment to build a metaverse world called  Otherside . The trailer for that venture included a potion that resembles the one in Gucci’s tweet.

Yuga Labs has continued to establish its metaverse presence despite turbulent conditions in the crypto industry. The first crashes that triggered the current “crypto winter” began just a few months after Yuga announced its $450 million funding round. The interceding months have been filled with exchange collapses and numerous lawsuits , but Yuga has persevered. Through court battles and racism allegations , the Web3 company has maintained strong NFT sales figures .

With its push into fashion, Yuga will expand into an industry that has embraced NFTs. Fashion houses big and small have hosted metaverse fashion shows, where real-life threads are replaced with digital collectibles. The team behind the Metaverse Fashion Week recently announced that they would host the event across multiple metaverse-based platforms. That decision is a sign of an industry undergoing consolidation, and Yuga’s Gucci deal will continue to bring together Web3’s biggest players.

Subscribe for daily Tubefilter Top Stories

Stay up-to-date with the latest and breaking creator and online video news delivered right to your inbox.

Trending Stories

© Copyright 2007 - 2024 Tubefilter, Inc.

Gucci is now accepting BAYC’s ApeCoin for in-store purchases

The Bored Ape Yacht Club’s official cryptocurrency can now be used for your designer needs.

Have more ApeCoin than you know what to do with? How about heading over to the Gucci store for a new bag? The luxury fashion house announced it will now be accepting ApeCoin as a form of payment through BitPay’s blockchain tech. You can use the coin for in-store purchases in select boutiques in the United States.

ApeCoin, the official cryptocurrency for the Bored Ape Yacht Club, is just the latest cryptocurrency to be accepted by Gucci. The Italian brand started accepting Bitcoin and Ethereum earlier this year in addition to altcoins like Dogecoin. In order to use crypto in-stores, Gucci customers are sent an email with a scannable QR code.

But why ApeCoin? — Gucci’s decision to accept the cryptocurrency is a curious one considering ApeCoin is currently ranked 31st by CoinMarketCap . Ever since it launched back in March, the coin has struggled to garner much long-lasting momentum. Even during its debut, the token’s value plummeted within hours and has fluctuated since. At the time of writing, it sits at $6.74 per coin.

“We added ApeCoin and Euro Coin because customers of our luxury merchant partners asked for it,” BitPay CEO Stephen Pair said in a release. “They asked, and we delivered.” It’s worth noting that Bored Ape Yacht Club co-founder Guy Oseary already has close ties with Gucci , meaning their business partnership may have been a natural next step. Oseary also sits on 10KTF and ApeCoin’s Yuga Labs leadership teams.

Going digital — The payment update is just the latest digital move for Gucci. Although some brands and celebrities have embraced the metaverse through one-off NFT collections and Roblox partnerships , Gucci seems to be incorporating web3 into its entire business model. As Vogue Business ’s Senior Innovation Editor Maghan McDowell pointed out , “Already, 70 percent of Gucci’s full directly operated network in the U.S. accepts payment in 10 cryptocurrencies, with remaining stores coming the first week of August.”

In June, the brand announced a $25,000 investment in NFT marketplace SuperRare’s decentralized autonomous organization (DAO) and launched the Gucci Town metaverse world on Roblox in May. Gucci has also launched “ Next 100 Years of Gucci ” NFT installments showcasing the digital artwork of various artists with a fresh take on what the future of the brand will look like outside of physical fashion.

Whether or not a further Gucci collab with the Bored Ape Yacht Club is in the works remains to be seen. Either way, ApeCoin may just be your ticket to more Gucci in your closet.

WE ARE A DIGITAL

Experiential, production agency /.

• Mar 28, 2023

Gucci and Bored Ape Yacht Club collaborates to merge high-end fashion with digital art

Gucci has formed a multi-year strategic partnership with Yuga Labs, the creator of Bored Ape Yacht Club. As part of this collection, Gucci plans to play a significant and engaged role in Otherside, the upcoming metaverse offering of Bored Ape Yacht Club.

The collaboration introduced a collection of limited-edition merchandise that features the apes, that consist of clothing, accessories, and other items, all of which are adorned with images of the Bored Apes.

"The Italian luxury fashion house aims to formally join Yuga Labs in exploring the "intersection between fashion and entertainment in the metaverse," Business of Fashion reported.

In March 2022, Gucci collaborated with Yuga Labs on the 10KTF project, a NFT-powered browser game created by digital artist Beetle. The game allowed players to customise their avatars with clothes connected to digital collectibles. Since then, Gucci released branded 10KTF outfits as part of the collaboration. By September of the same year, Yuga Labs had acquired 10KTF.

Throughout last year, Yuga Labs had purchased MeeBits and CryptoPunks, two NFT projects, from Larva Labs. Yuga Labs currently manages these projects in addition to Bored Ape Yacht Club.

"Existing in a world where physical and digital realms collide, and are shaped by creative storytelling, the first activation in the partnership will give a glimpse of Gucci's participation in Otherside, Yuga's gamified, metaRPG universe, beginning this week," Gucci said in a press release.

According to reports, Robert Triefus, the CEO of Gucci Vault & Metaverse Ventures, stated that this partnership will enable Gucci to have an active role in shaping the narrative of Otherside and 10KTF, as it unfolds in various forms.

"Luxury has a role to play. There's a real opportunity for us to create digital products that would be ways to express our houses," chief client and digital officer Gregory Butte told the outlet.

"Our vision is around two pillars: metaverse and Web3. We think the metaverse is already here, the best evidence being video games. Some 2.5 billion people use video games. These virtual worlds will be more and more immersive and present in our lives," Boutte said.

The collaboration has been met with excitement from both the fashion and NFT communities. It represents a new frontier in the world of digital art and highlights the growing intersection between blockchain technology and high-end fashion.

Recent Posts

Collab Spotlight: Moncler x Adidas

The Next Wave: Retail Trends in 2023 Post-NFT Rush

Gamification enables brands to provide engaging experiences for customers

THE BORED APE GAZETTE

#1 name in bored ape news .

• May 3, 2023

Looking Gucci: Bored Ape Yacht Club Member Alexis Ohanian Wore Gucci Koda Cufflinks To Met Gala

Met gala was anything but boring earlier this week as an early investor in yuga labs wore koda cufflinks to the star-studded event and announced baby number two, bored ape yacht club member and reddit co-founder, alexis ohanian wore a gucci designed outfit that was inspired by yuga labs' metaverse, otherside, to this year’s met gala at the metropolitan museum of art's costume institute in new york city., “at the #metgala , @alexisohanian wore a gucci tuxedo with silk bow tie. he completed his look with a customized brooch and cufflinks by gucci, in partnership with @yugalabs,” gucci tweeted last night. “the pieces, made in sterling silver, feature "blue," a koda character from yuga labs' metaverse otherside. photo by anouk klapp.”, the sterling silver pieces that ohanian wore to the meta gala appear to be the same, or very similar, to the physical kodapendants that voyagers were able to purchase from gucci during the house’s otherside relic kodapendants drop last month., following the event, ohanain shared a photo of himself with his wife, serena williams, at the met and announced that they are expecting their second child.

“Mama & Papa love this parenting-thing, so we're back at it," Ohanian tweeted. “and @olympiaohanian is gonna be the best Big Sister—she's been asking & praying for this for a minute. #MetGala ”

The bored ape gazette congratulates alexis and serena on their second child and will continue to follow all things gucci stay tuned for updates.

• Boring Stories
• Famous Apes & Punks

Recent Posts

SPOTLIGHT: This Crypto Artist Is Reimagining People's PFPs As LFG Blobs Shooting Their Shot During The Bull Market!

BEHIND THE SCENES: Yuga Labs Gave Voyagers A Look At The Physics Of Otherside's Apes Come Home!

HOOT HOOT HOORAY!: Golden Wolf Animation Studio's 'Moonbirds: Rise Of The Mythics' Short Was Nominated For Ad Of The Year!

Find anything you save across the site in your account

Make better business decisions

Sign up to our newsletter for a truly global perspective on the fashion industry

Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business . You can unsubscribe at any time. Please see our privacy policy for more information.

Adidas reveals new NFT project with Bored Ape Yacht Club

By Maghan McDowell and Kati Chitrakorn

To become a Vogue Business Member and receive the Technology Edit newsletter,   click here .

Sneakerheads have long been tech trendsetters, from social drops to AR try-on. The latest land-grab for cultural cachet? The metaverse.

After weeks of planted leaks, Adidas is ready to unveil a broad metaverse strategy that partners with some of the hottest names in the fledgling metaverse community and leans heavily on the hypebeast playbook. The complex project encompasses limited-edition drops and scarcity (NFTs grant access to physical products); logos with cultural currency (including profile pictures, or PFPs, of Bored Apes, whose high-profile owners include Jimmy Fallon and Steph Curry); exclusivity and community (access to metaverse experiences); and zeitgeisty collaborations (Adidas is tapping into existing communities with in-built hype).

Nike has bought the two-year-old “Supreme of digital fashion” for an undisclosed sum. The move brings the brand further into the metaverse.

By Maghan McDowell

Adidas Originals, the fashion and lifestyle subdivision of the German sportswear giant, is launching an NFT collection of both physical and digital products, sold on 17 December and available in 2022, Vogue Business can exclusively reveal. The collection is being revealed through digital and physical comic books, created in collaboration with a host of trending metaverse players: PFP phenomenon Bored Ape Yacht Club (BAYC), NFT influencer Gmoney and comics series Punks Comics.

The Adidas NFTs are available via a metaverse destination on the Adidas website. At press time, the price had yet to be determined, but was expected to be comparable to premium fashion prices (a spokesperson said, “we are still fine-tuning certain elements to ensure that when they drop, it’s the best possible solution for our consumers”.) The people who are already members of the Adidas drop app, called Confirmed, get a special NFT badge (called a POAP, or proof of attendance protocol), to establish their early presence; only 8,000 were issued. This gives them early access to buy the “Into the metaverse” NFT. Owners of the NFTs, of which an undisclosed amount will be issued, receive digital items to wear in metaverse world The Sandbox (with other platforms in the works), the exclusive ability to purchase physical products to wear in real life, and access to special digital and physical experiences. Adidas also purchased 144 parcels of virtual land in The Sandbox, to which it will add content and experiences.

“It’s a flip of the normal business model where we make stuff and hope people will buy it,” says Adidas senior director of digital growth Tareq Nazlawy. “You're not just buying the product. You're becoming a member of this community.”

By Kati Chitrakorn

By Róisín Lanigan

By Laure Guilbault

The metaverse is considered integral to the next phase of the internet, often called Web3, or Web 3.0. It is closely associated with the concept of the “open web”, whose principles include decentralised information and the same type of anti-establishment sentiment that bred blockchain and cryptocurrencies. However, already, exclusive clubs and NFT influencers reign supreme, and communities often try to sniff out imposters taking advantage of the cryptorich. To that end, Adidas tapped into a zeitgeisty group of partners to help shape its journey into the metaverse.

Perhaps most recognisable is the Bored Ape Yacht Club, in which membership is granted by owning one of 10,000 ape profile picture NFTs, which now cost at least $200,000 each. The profile picture of the unique Ape isn’t the only value; ownership perks include access to product drops and events. Adidas also purchased an Adidas-clad ape named Indigo Herz. Gmoney, meanwhile, is a widely followed crypto investor who only uses that alias and uses a Cryptopunk avatar with an orange beanie that he bought in January for about $170,000. And finally, the Punks Comics is an NFT comic book series that features Ape and Punk characters; Adidas collaborated on a new edition, which will feature co-created products, as well as classic sneaker styles Campus, Forum and Superstar, to promote the collaboration, in addition to a video.

Gmoney’s signature orange beanie will be featured digitally in the comic and will also be sold as a physical item of clothing. Other items, including a tracksuit and hoodie, will follow, in both digital and physical form.

Partners like Gmoney, Punks Comic and BAYC play an important role in helping Adidas enter the metaverse “in a credible way”, says Erika Sneyd-Wykes, vice president of brand communications at Adidas Originals. Punks founder Sean Gearin has an ability to create intellectual property around crypto-native projects, while Gmoney is likely to attract a larger audience, Sneyd-Wykes says, as he is known for advocating for an open and inclusive metaverse, accessible to everyone. “There’s definitely a gold rush right now,” she acknowledges. “But we want to be super-thoughtful on how we do it and hold the gate open for folks who are adding value.” Sneyd-Wykes adds that the chosen partners will help Adidas “add to the shared community values” of Web3.

Adidas is promoting its NFT collection with digital and physical comic books.

They’re also a way for brands like Adidas and Nike to remain “cool”. Earlier this week, Nike announced that it had acquired buzzy metaverse-centric startup Rtkft , on the heels of opening a virtual Nikeland in metaverse platform Roblox. In less than two years, Rtfkt has become known as the “Supreme of digital fashion,” including $90,000 digital sneakers last October and $3 million worth of NFTs selling out in seven minutes this spring. A recent avatar partnership with artist Takashi Murakami has garnered nearly $65 million in transaction volume. Acquiring Rtfkt “signals Nike’s desire to continue to be leaders in the Web3 era,” Cathy Hackl, chief metaverse officer of the Futures Intelligence Group, recently told Vogue Business .

By partnering with existing players, legacy sportswear giants are piggybacking on existing communities, rather than creating their own PFP projects or standalone virtual worlds. Even winning over high-profile collaborators is a bit of a flex; Gmoney, for example, often turns down collaboration requests from brands.

This sets Adidas apart, says Punks Comic’s Gearin. “I’ve seen other companies come into the space in more of a traditional corporate format, and that’s not embraced by communities in the Web3 environment — [which] is about curiosity and wanting to create unique things and doing it in a way that creates value not just for yourself but the broader community,” he says.

Nike’s metaverse projects share a similar sentiment, but the differences in execution illustrate just how unchartered this virtual terrain still is: as of publication, Nike has yet to mint its own NFT, but in its free “Nikeland” on metaverse platform Roblox, visitors can compete in games and try on iconic Nike, Jordan Brand and Converse pieces in a digital showroom. Nike has also recently indicated its intent to sell virtual branded sneakers and apparel through several recent trademark applications .

Progress has been far faster than precedent would suggest, leading to a hype quotient in which sneakers and streetwear thrive. The Adidas project took nine months to develop, meaning conversations were in progress by March. The first luxury NFT — an art film from Gucci — was announced in May. Since then, momentum is gathering pace across the broader fashion and beauty industries. Louis Vuitton , Burberry , Nars , Givenchy and Clinique have all issued NFTs. Balmain has launched three NFT projects in just a few months.

Money and market value

The metaverse represents an attractive space for future growth for brands, with metaverse gaming and NFTs forecast to constitute 10 per cent of the luxury goods market by 2030 — a €50 billion revenue opportunity, according to investment banking firm Morgan Stanley.

Pricing digital items, including NFTs, can be tricky: over-pricing them risks alienating an eager audience. Under-pricing them, or leaving them to auction, risks the appearance of devaluing the brand. That’s partly why Clinqiue and Louis Vuitton elected to give away, rather than sell, their NFT collections; why Gucci and Ralph Lauren price digital items in Roblox far less than they might command. (Nike adopts a similar strategy in its physical sneaker drops.)

Even at this late stage, Adidas is still finalising a pricing structure. “If you benchmark it against a Bored Ape NFT, for example, you might be spending tens of thousands of dollars to gain access,” says Nazlawy of Adidas. “Our NFT will be priced a bit more inclusively than that; it’s closer to premium fashion price points.”

Once someone acquires an Adidas NFT, they can price and sell it at whatever price the market commands; access would then transfer to the new owner. This can be a clever way for brands to gauge interest and build hype; Gucci’s Roblox bags, now famously, ultimately resold for more than their physical counterparts, while Burberry’s NFT characters for Blankos Block Party were being sold at eight times their original value. Nazlawy points out the crypto market’s similarities to streetwear, with an interest in “collecting, trading and flexing”.

NFTs evolve in utility

NFTs first emerged in the form of static digital art and collectibles, and quickly drew fatigue and confusion as to one one does with a digital certificate of ownership. “From the collectibles side, the market is already collapsing,” warns Matt Powell, vice president and senior industry advisor for market research firm NPD Group. “From the authentication side, there are simpler and less costly — to the environment — methods to verify products. Collecting things that have no intrinsic value, beyond speculation, seems dangerous. The avatar space would also appeal to a very small segment of the market, just like collectible sneakers, which also appears to be waning.”

“Everybody wants to jump on the [NFT] train, but nobody understands where it’s going. Don’t be in it for the sake of being in it,” advises KPMG's blockchain leader Arun Ghosh.

Adidas is aiming for its NFTs to have utility and boost community.

The next wave of brand NFTs, therefore, are dynamic — owning them offers an ongoing set of perks, both specified and promised. Clinique and Balmain’s recent NFTs, for example, offer perks that are introduced over time. Gmoney says many brands make the mistake of viewing NFTs as just static digital collectibles. “NFTs are more than just art,” he says. “They will be pervasive throughout culture in the near to long-term future.” Adidas wants its NFTs to have utility, which helps build a sense of community with the brand — at least, as long as that community holds on to the access-granting NFT.

Through the metaverse and virtual spaces, brands can lean further into gamification, says Chris Twining, global digital account director at Dentsu, who points to Nike’s recent Roblox space . There’s also an opportunity for brands to drop exclusive products that won’t be snapped up by bots . It’s an approach that fashion designer Telfar Clemens has already taken with his new channel, Telfar TV . Brands can reevaluate what their membership models look like through token or NFT ownership, Twining says. “When you think about how important Adidas is to the culture of streetwear, I can see them building it out around users with a POAP to exclusively access events in both the physical and digital world.”

Adidas plans to build out the utility of its NFT to offer perks for its community over time. “One of the amazing things about this technology is that you don’t have to decide all at once. This is having a ticket that grants you entry,” Nazlawy says.

Even without clear perks, Adidas stans are all-in. Adidas first signalled its intention to enter the metaverse with the POAPs on its app on 17 November; 8,000 free Adidas digital tokens of unspecified value were offered as a reward. “Nobody knew what it was for, yet people were already speculating on its value. There’s a lot of trading going on already in the secondary market, even though nobody knows what it does. That blew us away completely,” says Nazlawy.

Expect many of those experiences on The Sandbox. “It’s going to be a space that will sit at the cross-section of culture where people can come together over sport, entertainment or music,” says Andrea Nieto of the Design Futures team at Adidas. “It’s going to be our playground to test and be creative with our community.”

Comments, questions or feedback? Email us at [email protected] .

More on this topic:

The fashion exec’s guide to the metaverse

Resale, rental and NFTs: Vogue Business Index reveals top trends in innovation

Why games became luxury fashion’s NFT on-ramp

By Madeleine Schulz

By Vogue Business in partnership with Xiaohongshu

• pop Culture
• Complex Volume
• Facebook Navigation Icon
• Twitter Navigation Icon
• WhatsApp icon
• Instagram Navigation Icon
• Youtube Navigation Icon
• Snapchat Navigation Icon
• TikTok Navigation Icon
• pigeons & planes
• newsletters
• Youtube logo nav bar 0 youtube
• Twitch logo twitch
• Netflix logo netflix
• Hulu logo hulu
• Roku logo roku
• Crackle Logo Crackle
• RedBox Logo RedBox
• Tubi logo tubi
• Facebook logo facebook
• Twitter Navigation Icon x
• Instagram Navigation Icon instagram
• Snapchat Navigation Icon snapchat
• TikTok Navigation Icon tiktok
• WhatsApp icon whatsapp
• Flipboard logo nav bar 1 flipboard
• RSS feed icon rss feed

Complex Sites

• complexland

Work with us

Complex global.

• united states
• united kingdom
• netherlands
• philippines
• complex chinese

terms of use

privacy policy

cookie settings

california privacy

public notice

accessibility statement

COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Our editorial content is not influenced by any commissions we receive.

© Complex Media, Inc. All Rights Reserved.

Complex.com is a part of

Kevin Hart Reportedly Takes Major Loss Selling Bored Ape NFT for Fraction of Purchase Price

The comedian and actor bought the once-prized NFT in January 2022 for $200,000.

Kevin Hart has reportedly sold his Bored Ape NFT for a significantly lower price than he bought it for two years ago.

According to data from NFT marketplace Blur, obtained by ZyCrypto , the NFT previously owned by Hart was sold on Monday for 13.65 ETH, or $47,000. The actor and comedian spent a reported 79.5 ETH, or $200,000, on Bored Ape Yacht Club #9258 in Jan. 2022.

The Block reported the sale at the slightly lower total of 13.26 ETH, or $46,200.

Both sites are reporting a loss of just over 80 percent for the sale of the once-prized possession from the Bored Ape Yacht Club collection.

DappGambl released a study last year showing nearly all non-fungible tokens were just "worthless." Researchers looked into the value of just over 73,000 NFT collections and found about 95 percent had a "floor price of zero” ETH.

"Of the 73,257 NFT collections we identified, an eye-watering 69,795 of them have a market cap of 0 Ether (ETH)," the study reads. "This statistic effectively means that 95% of people holding NFT collections are currently holding onto worthless investments. Having looked into those figures, we would estimate that 95% to include over 23 million people who's investments are now worthless."

The Justin Bieber -owned Bored Ape #3001 was valued last year at $59,000, according to CNBC . The singer bought the NFT in January 2022 for 500 ETH, or $1.29 million.

Business Insider reported at the top of 2022 that the marketplace for non-fungible tokens rose to $41 billion in the previous year. The collection leading the NFT surge at the time with a 7-day sales volume of $206.4 million was the Bored Ape Yacht Club.

SHARE THIS STORY

Sign up for the

Complex Newsletter

Your leading source for what’s now and what’s next in Music, Style, Sports, and Pop Culture.

By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our

Latest in Pop Culture

| BY TRACE WILLIAM COWEN

What Happened To Diddy This Week: Homes Raided, Trolled By 50 Cent, Alleged Drug Mule Arrested, & More

| BY MARK ELIBERT

Ye Links With Comedian Tra Rags After Sending DM: ‘I Love Your Work’

| BY JOE PRICE

Larry David Says $500 Million Net Worth Estimate Is 'So Preposterous' But Also 'None of Your F*cking Business'

| BY MIKE DESTEFANO

‘I Ain’t Fresh?’ Guy Derrick Lambert’s Viral Outfit Already Has Him Sitting Courtside

| BY TARA MAHADEVAN

Gypsy Rose Blanchard Reportedly Separates From Husband Ryan Scott Anderson

Former Nickelodeon Teen Star Melissa Joan Hart Addresses 'Quiet On Set' Allegations: ‘I Absolutely Trust Them, Believe Them’

| BY JAELANI TURNER-WILLIAMS

Savannah James Shares Teaser of New Podcast 'Everybody's Crazy'

Al B. Sure Tells Quincy to 'Come Home' After Stepfather Diddy’s Homes Were Raided

Kenan Thompson on 'Quiet on Set' Nickelodeon Allegations: 'Investigate More'

| BY ALEX OCHO

Shakira and 'Emily in Paris' Star Lucien Laviscount Get Dinner Together in NYC After Times Square Show

Turn Your Curiosity Into Discovery

Latest facts.

7 Things a Hair Drug Test Can Tell You

How to Patent an Idea with InventHelp

40 facts about elektrostal.

Written by Lanette Mayes

Modified & Updated: 02 Mar 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Was this page helpful?

Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

Share this Fact:

• Popular Professionals
• Design & Planning
• Construction & Renovation
• Finishes & Fixtures
• Landscaping & Outdoor
• Systems & Appliances
• Interior Designers & Decorators
• Architects & Building Designers
• Design-Build Firms
• Kitchen & Bathroom Designers
• General Contractors
• Kitchen & Bathroom Remodelers
• Home Builders
• Roofing & Gutters
• Cabinets & Cabinetry
• Tile & Stone
• Hardwood Flooring Dealers
• Landscape Contractors
• Landscape Architects & Landscape Designers
• Home Stagers
• Swimming Pool Builders
• Lighting Designers and Suppliers
• 3D Rendering
• Sustainable Design
• Basement Design
• Architectural Design
• Universal Design
• Energy-Efficient Homes
• Multigenerational Homes
• House Plans
• Home Remodeling
• Home Additions
• Green Building
• Garage Building
• New Home Construction
• Basement Remodeling
• Stair & Railing Contractors
• Cabinetry & Cabinet Makers
• Roofing & Gutter Contractors
• Window Contractors
• Exterior & Siding Contractors
• Carpet Contractors
• Carpet Installation
• Flooring Contractors
• Wood Floor Refinishing
• Tile Installation
• Custom Countertops
• Quartz Countertops
• Cabinet Refinishing
• Custom Bathroom Vanities
• Finish Carpentry
• Cabinet Repair
• Custom Windows
• Window Treatment Services
• Window Repair
• Fireplace Contractors
• Paint & Wall Covering Dealers
• Door Contractors
• Glass & Shower Door Contractors
• Landscape Construction
• Land Clearing
• Garden & Landscape Supplies
• Deck & Patio Builders
• Deck Repair
• Patio Design
• Stone, Pavers, & Concrete
• Paver Installation
• Driveway & Paving Contractors
• Driveway Repair
• Asphalt Paving
• Garage Door Repair
• Fence Contractors
• Fence Installation
• Gate Repair
• Pergola Construction
• Spa & Pool Maintenance
• Swimming Pool Contractors
• Hot Tub Installation
• HVAC Contractors
• Electricians
• Appliance Services
• Solar Energy Contractors
• Outdoor Lighting Installation
• Landscape Lighting Installation
• Outdoor Lighting & Audio/Visual Specialists
• Home Theater & Home Automation Services
• Handyman Services
• Closet Designers
• Professional Organizers
• Furniture & Accessories Retailers
• Furniture Repair & Upholstery Services
• Specialty Contractors
• Color Consulting
• Wine Cellar Designers & Builders
• Home Inspection
• Custom Artists
• Columbus, OH Painters
• New York City, NY Landscapers
• San Diego, CA Bathroom Remodelers
• Minneapolis, MN Architects
• Portland, OR Tile Installers
• Kansas City, MO Flooring Contractors
• Denver, CO Countertop Installers
• San Francisco, CA New Home Builders
• Rugs & Decor
• Home Improvement
• Kitchen & Tabletop
• Bathroom Vanities
• Bathroom Vanity Lighting
• Bathroom Mirrors
• Bathroom Fixtures
• Nightstands & Bedside Tables
• Kitchen & Dining
• Bar Stools & Counter Stools
• Dining Chairs
• Dining Tables
• Buffets and Sideboards
• Kitchen Fixtures
• Wall Mirrors
• Living Room
• Armchairs & Accent Chairs
• Coffee & Accent Tables
• Sofas & Sectionals
• Media Storage
• Patio & Outdoor Furniture
• Outdoor Lighting
• Ceiling Lighting
• Chandeliers
• Pendant Lighting
• Wall Sconces
• Desks & Hutches
• Office Chairs
• View All Products
• Side & End Tables
• Console Tables
• Living Room Sets
• Chaise Lounges
• Ottomans & Poufs
• Bedroom Furniture
• Nightstands
• Bedroom Sets
• Dining Room Sets
• Sideboards & Buffets
• File Cabinets
• Room Dividers
• Furniture Sale
• Trending in Furniture
• View All Furniture
• Bath Vanities
• Single Vanities
• Double Vanities
• Small Vanities
• Transitional Vanities
• Modern Vanities
• Houzz Curated Vanities
• Best Selling Vanities
• Bathroom Vanity Mirrors
• Medicine Cabinets
• Bathroom Faucets
• Bathroom Sinks
• Shower Doors
• Showerheads & Body Sprays
• Bathroom Accessories
• Bathroom Storage
• Trending in Bath
• View All Bath
• Designer Picks
• Houzz x Jennifer Kizzee
• Houzz x Motivo Home
• How to Choose a Bathroom Vanity

• Patio Furniture
• Outdoor Dining Furniture
• Outdoor Lounge Furniture
• Outdoor Chairs
• Adirondack Chairs
• Outdoor Bar Furniture
• Outdoor Benches
• Wall Lights & Sconces
• Outdoor Flush-Mounts
• Landscape Lighting
• Outdoor Flood & Spot Lights
• Outdoor Decor
• Outdoor Rugs
• Outdoor Cushions & Pillows
• Patio Umbrellas
• Lawn & Garden
• Garden Statues & Yard Art
• Planters & Pots
• Outdoor Sale
• Trending in Outdoor
• View All Outdoor
• 8 x 10 Rugs
• 9 x 12 Rugs
• Hall & Stair Runners
• Home Decor & Accents
• Pillows & Throws
• Decorative Storage
• Faux Florals
• Wall Panels
• Window Treatments
• Curtain Rods
• Blackout Curtains
• Blinds & Shades
• Rugs & Decor Sale
• Trending in Rugs & Decor
• View All Rugs & Decor
• Pendant Lights
• Flush-Mounts
• Ceiling Fans
• Track Lighting
• Wall Lighting
• Swing Arm Wall Lights
• Display Lighting
• Table Lamps
• Floor Lamps
• Lamp Shades
• Lighting Sale
• Trending in Lighting
• View All Lighting
• Bathroom Remodel
• Kitchen Remodel
• Kitchen Faucets
• Kitchen Sinks
• Major Kitchen Appliances
• Cabinet Hardware
• Backsplash Tile
• Mosaic Tile
• Wall & Floor Tile
• Accent, Trim & Border Tile
• Whole House Remodel
• Heating & Cooling
• Building Materials
• Front Doors
• Interior Doors
• Home Improvement Sale
• Trending in Home Improvement
• View All Home Improvement
• Cups & Glassware
• Kitchen & Table Linens
• Kitchen Storage and Org
• Kitchen Islands & Carts
• Food Containers & Canisters
• Pantry & Cabinet Organizers
• Kitchen Appliances
• Gas & Electric Ranges
• Range Hoods & Vents
• Beer & Wine Refrigerators
• Small Kitchen Appliances
• Cookware & Bakeware
• Tools & Gadgets
• Kitchen & Tabletop Sale
• Trending in Kitchen & Tabletop
• View All Kitchen & Tabletop
• Storage & Organization
• Baby & Kids

• View all photos
• Dining Room
• Breakfast Nook
• Family Room
• Bed & Bath
• Powder Room
• Storage & Closet
• Outdoor Kitchen
• Bar & Wine
• Wine Cellar
• Home Office
• Popular Design Ideas
• Kitchen Backsplash
• Deck Railing
• Privacy Fence
• Small Closet
• Stories and Guides
• Popular Stories
• Renovation Cost Guides
• Fence Installation Cost Guide
• Window Installation Cost Guide
• Discussions
• Design Dilemmas
• Before & After
• Houzz Research
• View all pros
• View all services
• View all products
• View all sales
• Living Room Chairs
• Dining Room Furniture
• Coffee Tables
• Home Office Furniture
• Join as a Pro
• Interior Design Software
• Project Management
• Custom Website
• Lead Generation
• Invoicing & Billing
• Landscape Contractor Software
• General Contractor Software
• Remodeler Software
• Builder Software
• Roofer Software
• Architect Software
• Takeoff Software
• Lumber & Framing Takeoffs
• Steel Takeoffs
• Concrete Takeoffs
• Drywall Takeoffs
• Insulation Takeoffs
• Stories & Guides
• LATEST FROM HOUZZ
• HOUZZ DISCUSSIONS
• SHOP KITCHEN & DINING
• Kitchen & Dining Furniture
• Sinks & Faucets
• Kitchen Cabinets & Storage
• Knobs & Pulls
• Kitchen Knives
• KITCHEN PHOTOS
• FIND KITCHEN PROS
• Bath Accessories
• Bath Linens
• BATH PHOTOS
• FIND BATH PROS
• SHOP BEDROOM
• Beds & Headboards
• Bedroom Decor
• Closet Storage
• Bedroom Vanities
• BEDROOM PHOTOS
• Kids' Room
• FIND DESIGN PROS
• SHOP LIVING
• Fireplaces & Accessories
• LIVING PHOTOS
• SHOP OUTDOOR
• Pool & Spa
• Backyard Play
• OUTDOOR PHOTOS
• FIND LANDSCAPING PROS
• SHOP LIGHTING
• Bathroom & Vanity
• Flush Mounts
• Kitchen & Cabinet
• Outdoor Wall Lights
• Outdoor Hanging Lights
• Kids' Lighting
• Decorative Accents
• Artificial Flowers & Plants
• Decorative Objects
• Screens & Room Dividers
• Wall Shelves
• About Houzz
• Houzz Credit Cards
• Privacy & Notice
• Cookie Policy
• Your Privacy Choices
• Mobile Apps
• Copyright & Trademark
• For Professionals
• Houzz vs. Houzz Pro
• Houzz Pro vs. Ivy
• Houzz Pro Advertising Reviews
• Houzz Pro 3D Floor Planner Reviews
• Trade Program
• Buttons & Badges
• Your Orders
• Shipping & Delivery
• Return Policy
• Houzz Canada
• Review Professionals
• Suggested Professionals
• Accessibility
• Houzz Support
• COUNTRY COUNTRY

New & Custom Home Builders in Elektrostal'

Location (1).

• Use My Current Location

Popular Locations

• Albuquerque
• Cedar Rapids
• Grand Rapids
• Indianapolis
• Jacksonville
• Kansas City
• Little Rock
• Los Angeles
• Minneapolis
• New Orleans
• Oklahoma City
• Orange County
• Philadelphia
• Portland Maine
• Salt Lake City
• San Francisco
• San Luis Obispo
• Santa Barbara
• Washington D.C.
• Elektrostal', Moscow Oblast, Russia

Featured Reviews for New & Custom Home Builders in Elektrostal'

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Home Builder that perfectly fits your project and budget limits.

Before choosing a Builder for your residential home project in Elektrostal', there are a few important steps to take:

• Define your project: Outline your desired home type, features, and layout. Provide specific details and preferences to help the builder understand your vision.
• Establish a budget: Develop a comprehensive budget, including construction expenses and material costs. Communicate your budgetary constraints to the builder from the beginning.
• Timeline: Share your estimated timeline or desired completion date.
• Site conditions: Inform the builder about any unique site conditions or challenges.
• Local regulations: Make the builder aware of any building regulations or permits required.
• Custom Homes
• Floor Plans
• House Framing
• Land Surveying
• Site Planning

What do new home building contractors do?

Questions to ask a prospective custom home builder in elektrostal', moscow oblast, russia:.

If you search for Home Builders near me you'll be sure to find a business that knows about modern design concepts and innovative technologies to meet the evolving needs of homeowners. With their expertise, Home Builders ensure that renovation projects align with clients' preferences and aspirations, delivering personalized and contemporary living spaces.

BUSINESS SERVICES

Connect with us.