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Rolex Waiting List: How to Get Your Dream Watch and Beat the Queue (2024)

Table of Contents

The length of the waitlist for a Rolex watch is a nuanced affair, influenced by a tapestry of factors including model popularity, meticulous production processes, and the inventory of individual authorized dealers. Particularly sought-after popular models like the Daytona, GMT Master II, and Rolex Submariner waitlist frequently have stretching from months to several years.

The prospect of purchasing a Rolex directly from a store is a variable experience, hinging predominantly on the coveted model in question and the existing stock at authorized dealers.

While certain new model such as the Rolex Oyster Perpetual and Rolex Datejust might grace the display cases, ready for immediate acquisition, others like the Daytona and Submariner are often elusive due to their high demand and limited production capacity.

Understanding the Rolex Waiting List

Understanding the nuances of the Rolex waiting list offers insight into the world of luxury timepieces and their exclusive market dynamics.

The concept of a Rolex waiting list is somewhat of a misnomer. It’s more accurately described as an “interest list” and is managed at the discretion of individual authorized dealers, not by Rolex as a corporation.

• This list is not strictly first-come-first-served; instead, it’s influenced by factors such as customer loyalty. Those who have a history of purchases with a specific dealer may find themselves favorably positioned. 
• This system emerged as a response to the overwhelming demand that has, particularly in recent years, outpaced supply.
•  While some hot Rolex models remain elusive, there’s a hint of normalcy returning in 2023, making the process slightly more accessible than before.

The Rolex waitlist issue primarily stems from supply not meeting the increasing demand. Luxury watches , particularly Rolexes, have gained immense popularity over the past decade. Rolex’s production is estimated to be around 1 million units annually, a figure that’s not officially confirmed by Rolex itself. Morgan Stanley’s estimate, as per The New York Times, suggests that Rolex’s output might have reached about 1.2 million in 2022. Even so, this number falls short of the ever-growing global demand. 

The production gap between Rolex and other luxury Swiss manufacturers accentuates Rolex’s struggle to satisfy the high demand, leading to extended waiting lists at individual dealers. Industry discussions and expert insights commonly reflect on this supply-demand mismatch, with anecdotal accounts from enthusiasts and collectors further highlighting the long waits and challenges in acquiring specific Rolex models.

When considering the waitlist at a Rolex boutique versus a regular dealer, the experience may vary but the fundamental situation remains similar. 

• Boutiques, which exclusively sell Rolex watches , might offer a marginally better chance due to larger inventories and a more personalized approach to customer relationships.
• Regular dealers, handling multiple brands, may not have the same level of influence or exclusivity. 
• However, the difference isn’t vast, and ultimately, both types of dealers operate under the same market constraints of high demand and limited supply.

Joining the Rolex Waiting List

Embarking on the quest to acquire a coveted Rolex watch requires strategic planning, cultivating relationships, and a measure of patience. Here’s a streamlined guide to navigate this exclusive terrain:

Your journey begins with a visit to an Authorized Rolex Dealer (AD). It’s crucial to establish a personal connection, as most dealings are not conducted over the phone unless you’re a known customer. When you visit, express your interest in a specific Rolex model. Remember, Rolex encourages dealers to give preference to local customers, so starting with the AD nearest to you is a wise choice.

Fostering a meaningful relationship with a Rolex Authorized Dealer (AD) can be a pivotal step in securing your desired Rolex watch. Here’s a guide to nurturing this important connection:

• Visit Regularly: Repeat customers, perhaps every few months, can significantly impact your rapport with the sales staff. Personal interaction is key; remember, salespeople are more likely to recall faces they see often. Phone calls, while useful, don’t have the same impact as face-to-face meetings.
• Share Personal Celebrations: Inform your sales associate about significant personal events, such as anniversaries or milestones. Rolex dealers often prioritize clients who are commemorating special occasions, so letting them know about such events could work in your favor.
• Be Specific in Your Request: When expressing interest in a Rolex model, be specific whether it is an iconic models or vintage models. Requesting any available model may make you appear less serious about your interest. It’s more effective to focus on one or two specific models. For instance, consistently inquiring about the availability of a particular model, like the Explorer II, helps sales staff remember your preference.
• Demonstrate Your Knowledge: Show that you have a genuine interest and understanding of the model you desire. While you don’t need to know every technical detail, demonstrating knowledge about the watch’s features signifies that you’re a serious buyer.
• Engage in Other Purchases: If possible, consider making other purchases at the same AD, especially if they deal in other jewelry or watch brands. This not only shows your commitment to the store but also positions you as a valued customer, which can be beneficial in the long run.

Remember, the rapport you build with the entire staff of a local dealer, from junior sales rep assistants to senior members, can greatly influence your success in acquiring your desired Rolex watch.

Specific Rolex Models and Their Waiting Lists

To better navigate the Rolex waiting landscape, it’s helpful to understand the estimated wait times for various popular models. However, it’s crucial to remember that these durations can fluctuate based on factors like geographic location, dealer allocation, and overall demand.

These waiting periods are approximate and can vary. Danny Milton of Hodinkee observed that while popular models with flashy dials attract most attention, lesser-known but equally impressive Rolex models often have shorter waitlists. This indicates that opting for less obvious choices in the Rolex range can sometimes lead to quicker acquisition, avoiding the lengthy waiting game.

Skip the Queue and Own Your Rolex Today!

Waiting list for Rolex Models

Here are some of the most popular Rolex sports models you may encounter a waiting list for:

1. Rolex Explorer II ref. 216570

Market Price

• Retail Price: SGD $11,200
• Pre Owned Price: SGD $12,500

With its robust design and dual-time functionality, the Rolex Explorer II reference 216570 has garnered a notable following, placing it on a lengthy waiting list. This model’s appeal lies in its versatile style and the heritage of the Explorer series, making it a sought-after piece for collectors and enthusiasts. The demand for this particular reference often exceeds supply, leading to extended wait times for prospective buyers.

2. Rolex Yacht-Master ref. 126622

• Retail Price: SGD $17,150
• Pre Owned Price: SGD $20,300

Boasting a blend of luxury and nautical spirit, the Rolex Yacht-Master ref. 126622 often finds itself on waiting lists due to its unique appeal among sailing enthusiasts and luxury watch collectors. Its distinctive design, featuring a platinum bezel and a versatile aesthetic, makes it a sought-after piece. The combination of robust functionality and elegance ensures it remains in high demand, often leading to extended wait times for potential buyers.

3. Rolex Milgauss ref. 116400GV

• Retail Price: SGD $13,050
• Pre Owned Price: SGD $16,900

Marked by its distinct ability to withstand magnetic fields, the Rolex Milgauss ref. 116400GV is a marvel of engineering that often finds itself on waiting lists. Its unique green sapphire crystal and lightning bolt second hand make it a sought-after piece for collectors and professionals alike. The blend of technical prowess and aesthetic appeal keeps demand high, often resulting in a substantial wait for acquisition.

5. Rolex GMT-Master II “Pepsi” ref. 126710BLRO

• Retail Price: SGD $14,950
• Pre Owned Price: SGD $27,400

The striking red and blue ceramic bezel of the Rolex GMT-Master II “Pepsi” ref. 126710BLRO sets it apart, making it a highly sought-after timepiece since its 2018 Baselworld relaunch. Its rarity is compounded by the complex process of creating the bi-color ceramic bezel, a challenge unique to this model. This, coupled with its iconic status and limited production, has resulted in exceptionally long waitlists. The demand for the “Pepsi” far exceeds its supply, elevating it to a coveted status among Rolex enthusiasts.

6. Rolex Daytona Cosmograph “Panda” ref. 116500LN

• Retail Price: SGD $20,650
• Pre Owned Price: SGD $42,600

Steeped in a rich horological legacy, the Rolex Cosmograph Daytona Panda 116500LN stands as a symbol of luxury, its prolonged waiting list mirroring its high desirability. The watch’s allure is magnified by its unique black and white “Panda” dial and its connection to Paul Newman’s own Daytona, which famously set auction records by selling for $17 million, marking it the most expensive watch sale at the time. This Rolex Daytona waitlist storied background transforms acquiring this timepiece into a lengthy endeavor, often spanning up to a decade for enthusiasts eager to own a part of this distinguished legacy.

7. Rolex Submariner Date “Starbucks” ref. 126610LV

• Retail Price: SGD $15,050
• Pre Owned Price: SGD $20,800

The green-bezeled Rolex Submariner Date, affectionately nicknamed “Starbucks” or “ Kermit ” for its distinctive coloring, is a piece that commands attention and has a significant waiting list. Its unique ceramic bezel and the legacy of its predecessors contribute to its high demand. Although more accessible now than at its initial release, enthusiasts typically face a multi-year wait, with market values remaining well above the retail list price.

7. Rolex GMT-Master II “Batman” ref. 116710BLNR

• Retail Price: SGD $12,400
• Pre Owned Price: SGD $19,617

With its iconic black and blue bezel, the Rolex Batman GMT-Master II is a sought-after timepiece that often sees a waiting period of three to four years due to its steady demand and consistent value in the secondary market. The watch, sometimes referred to as “ Batgirl ” when paired with a Jubilee bracelet, is especially coveted for its unique color scheme, contributing to its status as a collector’s item and prolonged wait times.

8. Rolex Cosmograph Daytona “LeMans” ref. 126529

• Retail Price: SGD $68,724
• Pre Owned Price: SGD $549,305

Elevating its status to an icon, the Rolex Cosmograph Daytona “LeMans” 126529 captivates collectors with its unique design commemorating the 100th anniversary of the LeMans race. Its exceptional features, including vintage-inspired subdials and a distinctive red “100” on the bezel, make it highly sought-after. Acquiring this model involves a prolonged wait, even for VIP customers of authorized dealers, underscoring its exclusivity and desirability in the luxury watch market.

9. Rolex Sky-Dweller ref. 336934

• Retail Price: SGD $21,850
• Pre Owned Price: SGD $30,800

The allure of the Rolex Sky-Dweller, particularly in its stainless steel sports model and blue dial configuration, places it high on the waiting list due to its striking design and exceptional demand. Introduced with a mint green dial in 2023, this model quickly became a sought-after piece, leading to an estimated wait time of 3-4 years. Its popularity challenges even Rolex’s top models, making steel Sky-Dwellers a coveted choice among watch enthusiasts.

10. Rolex Oyster Perpetual 41 ref. 124300

• Retail Price: SGD $8,900
• Pre Owned Price: SGD $29,700

Revamped in 2020 with a vibrant palette, the Rolex Oyster Perpetual 41 has transformed from an accessible option to a sought-after treasure, especially in unique colorful dials like turquoise, green, and pink. Discontinuation of certain hues and the rarity of the “Celebration Dial” have escalated demand, leading to lengthy waiting periods. While some variations like silver and green dials might be more attainable, the more colorful versions, particularly the coveted “Celebration Dial,” often entail multi-year waits and selective waiting list acceptance.

Rolex Models with Minimal Waitlists

Certain Rolex models do tend to have shorter Rolex waiting lists or are occasionally available in fine line. Particularly,

• The new Rolex two-tone Datejusts, often in mid-size or ladies’ versions, are more likely to be found readily available at authorized dealers. 
• You might also find some solid gold models, particularly those adorned with diamonds, without the usual waiting period.

However, it’s important to note that Rolex’s extensive catalog includes over 1,300 variations, and the majority of these watches usually come with a waiting list, especially the ones in high demand. Among the sports models, watches like the Air-King, Rolex Explorer, Yacht-Master, and Sea-Dweller are known to have relatively shorter wait times compared to others.

The availability can also vary based on the size of the watch. 

• smaller sizes like the Yacht-Master 37 might be easier to find than its larger counterpart, the Yacht-Master 40. 
• Interestingly, preferences for larger watch sizes do have their limits. Watches like the 44mm Deepsea, for example, are often available without much wait.
• When Rolex released the Deepsea Challenge in Titanium in November 2022, its large 50mm size led to an unexpected availability, as its daunting size deterred many potential buyers, leaving it more accessible than anticipated.

Navigating the Rolex Waiting List

Navigating the Rolex waiting list can feel like an elite sport, with its own set of unwritten rules and strategies. While it’s generally challenging to bypass the waitlist for a Rolex, here are ten strategies to enhance your chances of moving up the Rolex waiting list:

1. Present Yourself Well: Ensure you are well-dressed when visiting the Rolex authorized dealer, as appearances can make a positive impression.

2. Be Friendly and Engaging: Cultivate a pleasant and friendly demeanor when interacting with the dealer staff.

3. Foster Authentic Connections: Strive to develop a real and sincere relationship with the dealer, beyond just business transactions.

4. Demonstrate Rolex Savvy: Show that you have a good understanding of Rolex watches, their history, and models.

5. Wear a Rolex: If you already own a Rolex, wearing it to the dealer can signify your loyalty to the brand.

6. Express Your Commitment: Make it clear to the dealer that your interest in purchasing a Rolex is serious and long-term.

7. Stay Consistent in Your Preferences: Avoid frequently changing your mind about the model you’re interested in, as this can indicate indecision.

8. Be a Regular Visitor: Make an effort to visit the dealer regularly, helping to keep you top of mind for the sales staff.

9. Establish a History of Purchases: If possible, build a purchase history at the dealer, even if they’re not necessarily Rolex brand but other new luxury watch brands .

10. Convey Genuine Intentions: Assure the dealer that you are not intending to resell the watch for profit, showing that your interest is in the value of the watch itself or merely a watch collection, not its resale potential.

When it comes to timing your purchase attempt, Fridays might just be your lucky day. 

• It’s said that this is when shipments often arrive at local AD, giving you a slightly better chance of that serendipitous moment when the Rolex you desire has just become available. 

Successfully navigating the Rolex long wait list involves a mix of strategic actions and patience. Key tactics includes:

• visiting multiple authorized dealers to increase your chances and gain insight into their inventory
• engaging with the Rolex community through events and forums for insider tips, 
• and staying updated on new model releases which might have shorter initial wait times.
• Utilizing social proof through referrals, exploring certified pre-owned collections, maintaining a positive and persistent approach, and considering less hyped but equally impressive models can also enhance your prospects. 

This comprehensive approach, blending specific strategies with general practices like presenting oneself well and building genuine dealer relationships, significantly improves your position in the competitive Rolex acquisition process.

Skipping the line and buying from a Grey Market Dealer

But, as with all things Rolex, a dash of luck is still a requirement.

The grey market offers this exact opportunity. Due to the high demand and limited supply of the most coveted models, prices on the secondary market can be significantly higher than retail. However, the trade-off is immediate availability—no waitlists, no uncertainty. 

Grey market dealers can provide a level of service comparable to Rolex ADs, including a Rolex list range of new, pre-owned, not needing to wait long, and even discontinued or vintage Rolex watches , all with the promise of authenticity and customer satisfaction.

While the Rolex waiting time for their waiting list models can be a test of patience, there are pathways to potentially expedite the process, including building relationships with Authorized Dealers and timing your inquiries. 

Key Takeaways

• Navigating the Rolex waiting list involves patience and strategy, with better chances linked to being a repeat customer or having personal connections at an Authorized Dealer.
• Fridays might offer a strategic advantage for purchase attempts due to potential new shipments arriving at Rolex ADs.
• The grey market presents an alternative route to immediate ownership, bypassing the wait but possibly at a premium.

Looking to buy or sell your luxury watches? Watch Exchange is your one-stop destination for trading Rolex , Patek Philippe , Tissot, Sinn, Zenith, and other luxury timepieces. Find your next watch today or list your item for free!

• Andrew Neita
• March 3, 2024
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2024 Rolex Waitlist: Is This The Year We See Watches In The Stores

What is the rolex waitlist.

If you have tried to purchase a Rolex new at an authorized dealer over the last couple years, you have undoubtably been introduced to the Rolex waitlist . In simple terms, the Rolex waitlist is a arbitrary method, that is handled differently at individual authorized dealers, that controls the order in which buyers are allowed to purchased new Rolex watches. Buyers with a more established purchase history or relationship tend to wait less than new customers. Watches that are in high demand tend to have longer waitlists while other models that are less desirable have a shorter waitlist or none at all.

Why does the Rolex waitlist exist

With a bit over 30% market share , Rolex is the largest luxury watch manufacture in the industry with an estimated 1-1.3 million watches sold per year. That may sound like a lot of watches, and trust me it is, but that isn’t enough to keep up with demand. The Rolex waitlist is relatively new and simply exists because demand for their luxury watches has now exceeded the brands manufacturing capabilities.

Factors that influence the incredible demand for Rolex watches are that they are technically perfect and they have always done well at retaining their value. Rolex is well known for engineering durable and accurate watches that have all gone through a rigorous testing process to pass quality control standards . Each watch approved for sale is of the highest quality and worthy of wearing the crown. With that being said, Rolex watches will work well for many decades, therefore retaining their value for many years to come. Both of these factors make buying a Rolex a quality purchase.

How long is the waitlist for Rolex

The length of the Rolex waitlist varies for the desired watch, the authorized dealer business practices, and how strong of a relationship the buyer has with the dealer. It is not uncommon for buyers to wait multiple years for high in-demand models like the Daytona or GMT Master II or as short as a couple months for Datejust or Oyster Perpetual models. Below, we have ranked the level of difficulty the average buyer should expect acquiring a watch on the Rolex waitlist will be per collection from hardest to easiest.

• Rolex Daytona
• Rolex GMT Master II
• Rolex Submariner
• Rolex Day Date
• Rolex Sky Dweller
• Rolex Explorer
• Rolex Sea Dweller
• Rolex Yacht Master
• Rolex Datejust
• Rolex Deep Sea
• Rolex Oyster Perpetual
• Rolex Air King

2024 Rolex waitlist analysis based on economical and operational signals

In 2024 the Rolex waitlist still exists and is an obstacle to buying a new Rolex at retail but there are economic and operational forces this year that will likely reduce wait times.

As early as last year, Rolex authorized dealers were starting to receive more watches to sell to their customers. This is because Rolex opened up a new manufacturing facility that was rumored to improve their manufacturing capability from 1 million watches per year to 1.3 million watches per year. Rolex already was the largest luxury watch producer in the world and they just increased production because they still can’t meet global demand. Over time, with 300k more annual new Rolex watches in circulation, finding these watches at retail locations should be easier.

Next we need to analyze the luxury watch market. In the past year, and it has continued into 2024, the secondary prices for used Rolex watches has steadily declined. It is likely that increased production and global economic factors played a large role in the decline. Why this matters to the 2024 Rolex waitlist is because it is now much harder for watch flippers to make a profit on buying a Rolex at retail. If the opportunity to flip a Rolex for a couple thousand dollars is becoming more scarce, so will the people willing to do it. With the absence of flippers trying to acquire new Rolex watches , it will alleviate the number of buyers on waitlists, therefore making it easier to buy a new Rolex at retail in 2024.

So now we have to ask ourselves, “Will the Rolex waitlist still exist by the end of 2024”. The answer to this question is complicated because the answer could be both yes or no and it all has to do with illusions. Before we forecast the future lets take a look at the past.

Pre 2018, Rolex authorized dealers had plenty of inventory and they all were available for sale in the case. Rolex was popular but there was still enough to go around. Then things started to heat up for certain models and retail sellers started to keep those watches in the back room for preferred clients rather than putting them in the case for anyone to buy. After that, in 2020, things really started heating up and retail sellers could no longer hide certain models because they needed to sell everything due to high demand.

The way I view the Rolex 2024 waitlist is like the pendulum of a clock. The pendulum started at one end with plenty of watches being available and ended at the other end with extremely long waitlists. I believe that pendulum is swinging back but before we start to see an abundance of Rolex watches in the case, retail sellers will revert to withholding certain models if not all watches in the back rooms to maintain the illusion of scarcity. Our expectations are that it wont be until the end of 2025 that we see plenty, if not all Rolex inventory, available for sale in the retail cases.

So what are realistic expectations for the Rolex waitlist this year?

• The waitlists will shrink for most models
• By years end, there will be more watches available in the retail case
• It will be easier for new clients to buy from authorized dealers
• Some dealers, not all, will withhold certain models creating the illusion of a waitlist

How to beat the Rolex waitlist in 2024

Navigating the 2024 waitlist will be difficult but it should be easier than it has been in the past. Our first suggestion is be sincere when talking with your sales associate. They are motivated to sell watches to passionate brand enthusiasts. Second, be honest about your standing with the authorized dealer. Not everyone will get the stainless steel Daytona, the most in-demand Rolex. Figure out through honest conversation what is obtainable and realistic, which will lead to the best results. Third, be understanding and patient about the process. Trust me, dealers want to sell as many watches as possible and they face a tremendous amount of pressure from clients to deliver. They want to sell you the watch! Be patient with them and avoid being an annoying customer.

Those 3 simple tips should help you beat the Rolex waitlist in 2024. For more information on buying a Rolex, check out our Rolex buyers guide .

Frequently Asked Questions

Which rolex has the longest waitlist.

The Rolex watch with the longest waitlist is the stainless steel Rolex Daytona. This reference 126500LN, with either a black or white dial, are made in very limited quantities and often trade 2x on the pre-owned market.

Which Rolex has the largest waitlist?

The Rolex Submariner has the largest waitlist in 2024. This is because the Submariner collection is the most popular and there very few references to choose from, which makes the waitlist for a given model even longer. Expect to wait at least a year ordering any of the Submariner variations.

Is the Rolex waitlist real?

Yes, the Rolex waitlist is real. Some claim that it doesn’t exist because preferred clients get preferential treatment but those clients still have to wait too. The Rolex waitlist is handled differently by each dealer, even though they aren’t supposed to acknowledge it. At the end of the day, dealers have limited inventory to sell and when shipments come in, the buyers walking in the store to pick up their new Rolex had to wait to get it.

How do you get on the Rolex waitlist?

All you have to do to get on the Rolex waitlist in 2024 is appear in-person at an authorized dealer and make an order. That doesn’t guarantee that you’ll ever get the call to purchase one but you’ll have your name on the waitlist. There are ways to improve your odds of getting a Rolex that we have mentioned earlier in this article that will help in your journey.

Do all Rolex authorized dealers handle the waitlist the same?

It is at the discretion of the Rolex authorized dealer to determine how they handle the Rolex waitlist. Some are more ethical and fair while others cater only to the ultra elite. The best way to figure out which Rolex authorized dealers are ethical is to visit the store to feel them out and to read 1st party customer reviews.

How do I skip the Rolex waitlist?

It never hurts to have a great relationship with your sales associate or purchase history at store. Both of those go a long way to becoming a preferred client but that isn’t always exclusive to monetary relationships. Walking in a store with a compelling reason to buy a Rolex like buying your wedding watch, retirement watch, or graduation watch are all special occasions that people want to help people with. Be a genuine person who is enthusiastic about the product and most people will want to help you. If all else fails, you could always fall into the trap of buying extra jewelry or unwanted watches to gain favor but that just isn’t good for a consumers buying habits and should be avoided at all costs.

Are Rolex waitlists getting shorter?

In 2024, the Rolex waitlists are getting shorter because of the increase in the supply of watches from Rolex and the exit of flippers profiting from the luxury watch industry .

Can I walk in and buy a Rolex?

Yes you can! There have been plenty of sighting of Rolex watches available for sale in the case in 2024. The available models are not the most desirable ones, often either being ladies or solid gold watches.

• Rolex , rolex datejust , rolex daytona , rolex explorer , Rolex GMT Master II , rolex submariner , Rolex Waitlist

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Rolex Waitlists & How Long You'll Wait | Wrist Advisor (2024)

The rolex waitlist explained: what is a rolex waitlist.

If you’re new to Rolex it may shock you that you can’t just walk in a store and buy what you want. Demand has exceeded supply by so much that there are waitlists for Rolex watches that can last years. Once you come to grips that you’ll have to hold onto your $10,000 and wait, you’ll soon start to wonder how to play the waitlist game at Rolex authorized dealers.

The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store. Some stores are honest and acknowledge Rolex waitlists exist and other pretend they aren’t a thing. At the end of the day Rolex dealers are thrilled they sell all their Rolex inventory before it comes into the store but they have a daunting task of managing the expectations of consumers who are willing to spend thousands on a product they can’t have.

What sets a quality authorized Rolex dealer from the others is how professional they handle their waitlists. We’ve all read about the stories where a sales associate tells their customer they need to buy $50,000 worth of watches they don’t want to have the opportunity to be put on a waitlist for a stainless steel sports model. That’s not even a guarantee that they’ll even get one. These types of experiences are what is ruining the Rolex buying experience more than empty cases. Buyers get turned off and often disappointed. A good dealer will be honest with their buyers and set proper expectations without demanding purchases to “qualify”.

Check out our Tips On Buying Rolex article if you need help acquiring the Rolex you desire.

Rolex Waitlist Size & Wait Times

We’ve collected information across forums, Youtube, watch blogs, and dealers and have compiled a short estimate of the general size of Rolex waitlists and approximately how long different buyers will have to wait.

• Submariner Waitlist
• GMT Master II Waitlist
• Datejust Waitlist
• Daytona Waitlist
• Sky Dweller Waitlist
• Oyster Perpetual Waitlist
• Explorer Waitlist
• Day Date Waitlist
• Sea Dweller Waitlist

What Factors Play A Role For The Rolex Waitlists

Each dealer handles their waitlists a little differently but for the most part they are very similar. It all comes down to relationships and purchase history. For some moving up the waitlist is quicker and for others it is a slower process. If you want to improve your odds of acquiring the model you want, you’ll have to improve your standing in either or both of those factors.

The best Rolex authorized dealers are the ones who acknowledge there is a waitlist and the criteria is solely based on the relationship between the buyer and seller. If the seller 100% believes that the buyer has a passion for watches, passion for Rolex, and buying the watch to wear and not to flip, that will open up many doors to many popular Rolex models.

Let’s first talk about how relationships play a factor into improving your position on a Rolex waitlist. For starters, buyers need to realize that dealers are selecting who they sell the hot Rolex models to. That means that you need to put yourself into a favorable position with the sales associate and the watch manager. Find common ground outside of watches with these people and remember that they are just people too. You’ll be surprised what you might find out about someone and create a real connection. Just remember, don’t fake it. These dealers have probably seen it all which includes people being disingenuous.

The second factor that plays into the Rolex waitlist is purchase history. Now this one tends to get people upset but everyone should put themselves into the shoes of the dealers. They are not unlike every other business in the way that they take care of their best customers. With that being said there is a fine line between taking care of customers and neglecting other current or potential customers and this is where some dealers have ruined the Rolex buying experience.

I’ve always suggested to people to be honest with your sales associate and be appreciative of them if they give you honest responses. If you tell them “I really want to get into a Rolex stainless steel sports model, which one do I have the best chances of obtaining” a good dealer will help you in your journey. If your purchase history is low they will set expectations accordingly and tell you to be patient.

If you’re not willing to go down the purchase history route to get what you want, be prepared to be patient and over that time improve your relationship to increase your odds of moving up the Rolex waitlist. Who knows you may get surprised one day!

How To Improve Your Chances Of Getting The Rolex You Want

To increase your odds of receiving the exact Rolex you’ll need to put in time and effort. If it was easy to get these watches everyone would have them. With that being said, below are 3 things that you can do to helps your odds on the Rolex waitlist.

If you want to improve your odds of buying the Rolex that you want at an authorized dealer you should try one of these three methods or a combination of them all. Remember, if it was easy to get these watches everyone would have them. You’ll have to put time and effort into the buying process to get whatyou truly want.

Meet With Multiple Dealers

Not every Rolex dealer is the same. Some value purchase history and some value relationships. To increase your odds of getting the watch you want, set up appointments at multiple locations and discuss your desires and gaugewhich locations the Rolex waitlist is best for you. Odds are that after you visit a couple you’ll instantly recognize which store you have the best luck with. See Also Why You Do Not Want To Buy Directly From Rolex Right Now The Best Countries To Score Rolex's Hard To Find Models 10 things every Rolex owner should know The Rolex Boom: Why Are Rolex Watches So Hard to Find?

Work Your Way Up

Rolex creates many amazing watches that most would love to own. At the moment you may not be in a position to get on the Rolex waitlist that you want but that doesn’t mean you can’t enjoy the brand and work your way up all while adding purchase history. Considering there isn’t a single Rolex that sells under MSRP pre-owned, this seems like a great way to try out a couple Rolex models before you acquire the one of your dreams. I want to add an important note to this method. Only buy what you love and don’t fall for dealer tricks. If you love Rolex, stick with buying Rolex available to you until you can work your way up all while not losing value in your current purchases.

Continue To Grow The Relationship

This method should always be in play if your ultimate goal is to purchase a rare Rolex or any Rolex for that matter. Like I mentioned earlier in our Rolex Waitlist article, dealers have the luxury of choosing who they sell these watches too. Be the person that they want to call and not the person who they can and will forget.

Rolex Submariner Waitlist

The Rolex Submariner is the most popular Rolex therefore the waitlist for the Submariner is long. If you have a positive relationship and purchase history with an authorized dealer, you can expect to receive a Submariner within 6-12 months. For those who don’t have a relationship or purchase history it is highly doubtful you’ll receive the Submariner.

View All Submariner Models

Rolex GMT Master II Waitlist

One of the hardest Rolex watches to purchase is the GMT Master II. Both the Pepsi and Batman references have large waitlists of hopeful buyers. Even clients with great relationships and purchase history have difficulty acquiring the GMT Master II. For most, the wait time on these watches can last 1-2+ years

View All GMT Master II Models

See Also ¿Cómo funciona la lista de espera de Rolex? ¿Se puede evitar?

Rolex Datejust Waitlist

The most accessible Rolex is the Datejust but even those are now on a waitlist. If you’re interested in two tone Datejusts you won’t have to wait long. The stainless steel with fluted bezel references with either the blue dial or Wimbledon dial are the hardest to get but you shouldn’t have to wait longer than 3-6 months to receive one.

View All Datejust Models

Rolex Daytona Waitlist

The hardest to get stainless steel sports watch is the Rolex Daytona. Not only do you need to have a stellar relationship with a dealer, you also need to have an large purchase history to receive this watch. We’ll be honest, that is what it takes. Even for precious metal references the wait is extremely long. For most qualifying clients, the waitlist for the Rolex Daytona is 1-3 years.

View All Daytona Models

Rolex Sky Dweller Waitlist

One of the most saught after GMT watches is the Rolex Sky Dweller. Just like many other Rolex models, the Sky Dweller has a lengthly waitlist and is extremely difficult to receive. These watches haven’t been seen in authorized dealer cases in years and we don’t expect them to anytime soon. Expect to wait 8-24 months to receive a Rolex Sky Dweller if you have a positive relationship.

View All Sky Dweller Models

Rolex Oyster Perpetual Waitlist

Before Rolex introduced the colorful dials in 2019 you could find Oyster Perpetual watches in the cases easily. In today’s environment demand has increased so much that not only you can’t find these watches in cases but the waitlist has grown to years. This is the least produced watch by Rolex so that adds to the complication but that doesn’t take away from this watches current raving demand.

View All Oyster Perpetual Models

Rolex Explorer Waitlist

The Rolex Explorer collection was the easiest staineless steel sports model to receive a couple years ago. Now with the 2021 releases these watches have become extremely difficult to find and the Rolex waitlists have grown. Expect to wait 6-18 months to receive either the Explorer I or Explorer II.

View All Explorer Models

Rolex Day Date Waitlist

Atop the highest echelons of Rolex buyers, the Rolex Day Date is the crown jewel. Even though this group is small in numbers, their purchase power is strong. Waitlists on the Rolex Day Date is long and one can expect to wait 6-36 months. Expect to have a strong relationship and excellent purchase history to receive this watch from an authorized dealer.

View All Day Date Models

Rolex Sea Dweller Waitlist

With a water resistance rating of 3,900 meters, the Rolex Sea Dweller is the strongest dive watch Rolex offers. Great strength comes with long waitlists. Although not as popular as the Submariner, you can expect the Sea Dweller to command waitlist times of 3-18 months for buyers with either strong relationships or decent purchase history.

View All Sea Dweller Models

How long is the current Rolex waiting list? ›

They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...

Waiting lists for Rolex watches, as one would normally expect, do not exist at all. Instead, if you are lucky, you will land on a so-called "prospective buyer list" . This means that the respective retailer has only noted that you are interested in a specific Rolex.

• Dress smart when visiting the Rolex authorised dealer.
• Be personable and nice with the Rolex authorised dealer.
• Build a genuine relationship with the Rolex authorised dealer.
• Be knowledgable about Rolex.
• Go into the Rolex authorised dealer wearing a Rolex.

The Rolex waitlist is an arbitrary order in which clients are ranked to receive new Rolex watches as they come into the store. Some stores are honest and acknowledge Rolex waitlists exist and other pretend they aren't a thing.

Rolex waiting lists 200-times longer than Patek Philippe's and even royals can't jump the queue. Seddiqi runs the largest Rolex boutique in the world in Dubai Mall.

The Daytona is very expensive because it's been one of the most difficult watches to get at Rolex for years.

Availability. Walk into any authorized Rolex dealer , and you're going to see a lot of Datejusts, Day-Dates, Oyster Perpetuals, perhaps a Milgaus, maybe an Air-King, and usually a fresh batch of Cellini dress watches in a wide range of sizes and colors. You'll always see a swath of women's models.

• Rolex Oyster Perpetual Ref. 124300-0003. Case material: Oystersteel. ...
• Rolex Air-King Ref. 116900. ...
• Rolex Explorer Ref. 124273. ...
• Rolex Explorer II Ref. 226570. ...
• Rolex Datejust Ref. 126331. ...
• Rolex Sea-Dweller Ref. 126600-0001. ...
• Rolex Milgauss Ref. 116400GV. ...
• Rolex Day-Date Ref. 228239.

It is typically 6-12 weeks for a Rolex service center to complete all maintenance and potential repairs. Factors that play a role in the time it takes to get a Rolex serviced is the condition of the watch, waiting on replacement parts, complexity of the movement, and how busy the Rolex service center is.

If you happen to want a less desirable watch that an AD just happens to have on hand and unallocated when you walk in, you might get lucky. That said, there is a waiting list for most Rolex watches, whether it's one month or five years.

What is the easiest Rolex to get from ad? ›

Rolex Cellini This is definitely the easiest model you can find at a Rolex AD, and if they don't have the model you are looking for, they'll likely be more than happy to order it for you.

A Rolex watch typically needs around 650 TPD (turns per day) in order to remain 100% wound for the day. A standard setting for a watch winder is considered to be around 750 TPD as this is generally what most modern watches require.

Waiting lists are still getting longer , according to the Watches of Switzerland Group, as it announced another quarter of solid growth.

Rolex has said, officially, that the shortage is purely due to unprecedented demand .

Rolex Authorized Dealer Supply Will Be Improved With Rolex reducing their authorized dealer network and with their increased investment into production, the supply of Rolex watches at their retail locations will be improved in 2023 .

Only some Rolex watches are scarce Rolex steel sport (or "Professional") watches are the most visible examples — think Submariners, GMT Master IIs, Explorers and, of course, Daytonas . But even some Rolex Oyster Perpetuals are hard to get and selling for way above retail.

Clearly, divergent supply and demand is what's driving the scarcity of Rolexes available for purchase. Demand is astronomically high, and even a supply of one million new watches per year can't meet it. It comes down to a numbers game, and there's no sign that this will be changing any time soon.

In general, Rolex retailers get shipments with Rolex watches from Rolex once a month . This usually happens towards the end of the month. Rolex retailers in the same country tend to receive shipments at about the same time or at least within a few days from each other.

Rolex Submariner Arguably the most popular Rolex watch of all time, and one which appears at the top of every list, the Submariner is designed as a diving watch – having been first launched in 1953 as the world's first fully waterproof watch which could withstand the water pressure up to 100m below surface level.

Patek Philippe arguably owns the top-tier of high-horology. Once, the most expensive watch ever sold was a Patek Philippe with many complications and sold for over 11 million dollars, second only to a Rolex that was worn by Paul Newman.

What is a poor mans Rolex? ›

Back in the days, Tudor solely used off-the-shelf movements with Rolex parts. This gave the Tudor watches the label “poor man's Rolex”. But as Tudor has developed and innovated new and unique models, as well as its own in-house calibers, it is now a high-end watchmaker in its own right.

4. Is the best place to buy a Rolex at the airport? Many international airports now feature official Rolex stores , and some have authorised sellers dealing in all manner of luxury watches and jewellery.

The cost of a Rolex can range anywhere between $6,500 all the way up to $75,000 MSRP . Factors that affect pricing are materials, new movements, collection popularity, and complications. The average price for most Rolex watches falls between $7,000 – $12,000 MSRP.

To demonstrate this drop in prices, indexes of the financial performance of watches on the secondary market by WatchCharts show that popular models like the Rolex Daytona have fallen by about 23 percent from its highest in March 2022 .

Rolex Daytona stainless steel watches are some of the hardest to come by. Demand is so large for the stainless steel references that they sell for more than some precious metal references pre-owned. New Rolex Daytona stainless steel watches in either the white or black dial can be purchased for $14,550.

As you can read, there is an entry-level Rolex for all tastes, so your choice will depend on what you want and of course your wallet, in the case of the first model you can get an Oyster Perpetual from 4,300 to 29 thousand dollars .

As a general rule, steel Rolex sports watches reliably hold or appreciate in value. This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

Rolex is a tool watch. That is how they made their name. It is totally appropriate to wear it every day, or as often as you wish . It is meant to stand up to everyday use.

3. Cleaning Your Rolex. Depending on how often you wear your Rolex watch, keep it fresh with regular cleaning. For instance, if you wear it every day, we would recommend a weekly wash .

Battery Change It's a fairly simple process — and one that will inevitably need to be done several times throughout the watch's lifetime — so the cost is relatively low. Depending on the type of watch, it tends to cost anywhere from $10 to $90 .

Should I wear my Rolex to a job interview? ›

If you're attending an interview and you already own a Rolex, for example, one individual on the forum suggested that you're probably best-off putting it on . “Wear your Rolex on your interviews. It would be way more uncomfortable if they didn't see it until after you started a new position,” he said.

A complete overhaul takes a minimum of four to six weeks depending on the condition of your watch. Before carrying out a service, a highly-skilled Rolex-trained watchmaker conducts a thorough diagnostic examination of your watch.

When the Rolex isn't worn, it will slow down and eventually stop . You will need to wind the Rolex so that it continues to run as you wear it. Keep in mind that the less you wear your Rolex, the quicker it will stop running and require winding. Each Rolex has its own power reserve time.

From our own observations and data, most Rolex buyers are between 35 and 55 years old .

In the majority of cases, a Rolex timepiece can last a lifetime , especially if it's serviced regularly. While Rolex recommends service every ten years, it's a good idea to have your watch looked at every 5 to 7 years to ensure optimal performance.

Rolex, like many other companies that have retailers, set a so-called recommended retail price, also known as MSRP (minimum suggested retail price) or RRP (recommended retail price).

Prices came down in Q3 2022 compared to the previous quarter The watches that came down the most in price were often also those that appreciated the most in recent years. The Rolex Daytona 116500LN is the example given in the report. At its peak, this reference changed hands for $47,400. In Q3 2022, it was at $32,600.

Rolex is known for taking their time and making small incremental changes over time to address larger issues. We predict that in 2022, after years of optimizing their manufacturing process and adjusting their skus, we are primed to see Rolex 2022 production increase and many more new watches into the market.

• Rolex Daytona. We believe that in 2023, not just one Daytona model, but the entire series will be overhauled. ...
• Rolex Milgauss. ...
• Rolex Oyster Perpetual 36 Turquoise. ...
• Patek Philippe Nautilus. ...
• Omega Seamaster Professional Diver 300M 007 Edition.

Will Rolex increase price in 2023? ›

And let us be clear from the beginning, on a year-to-date basis, by comparing January 2022 and January 2023, we're looking at a significant increase in all prices, ranging from about 7 to 11% depending mainly on the materials – two-tone Rolesor models being the most impacted in 2023.

• Rolex Oyster Perpetual 36.
• Rolex Datejust 41 'Mint Green'
• Rolex Submariner 'No Date'
• Rolex GMT-Master II 'Pepsi'
• Rolex Cosmograph Daytona 'Panda'
• Rolex Day-Date 40 'President'
• Rolex Explorer II 'Polar'
• Rolex Yacht-Master II.

Rolex watches are not only more popular than ever, and now harder to obtain due to a combination of factors . In many cases, Rolex fans must place their name on a waitlist to purchase one of these exquisite timepieces. These waitlists can last several years, and often they aren't based on chronological order.

Rolex watches are mass-produced, and they manufacture about 1 million watches per year. In other words, there are tons of watches on the secondhand market. It's just that in recent years, the demand for them far exceeds the supply , and this naturally leads to a shortage – regardless of how many exist.

The pandemic affected supply, but that's not the whole story And even simple, time-only mechanical watches contain over a hundred tiny parts. Like everything else in 2020, the Rolex factory shut down for a number of months due to COVID-19 , so there was at least some impact on supply.

• Rolex Explorer. The Rolex Explorer is a more uncontroversial and globally palatable option. ...
• Rolex Oyster Perpetual 36. Rolex introduced the Oyster Perpetual as an entry-level watch for men. ...
• Rolex Air-King.

The most popular Rolex models saw their prices falling 21% since the peak last April . For Patek Philippe, prices of the most popular references plunged 19%.

As a general rule, steel Rolex sports watches reliably hold or appreciate in value . This includes, in particular, the GMT-Master II with its famous two-coloured bezel, the Cosmograph Daytona, and the ever-popular Submariner 16610.

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How I beat the Rolex Waiting List

• Rolex , Society
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After just 2 and a half weeks of waiting, I got a call from my Rolex Authorised dealer (AD) happily telling me that my chosen Rolex watch, the Yacht-Master II was in stock, and asking would I like to come and purchase it. I said yes. I’d only reached out to that dealer 2 and a half weeks before, with no previous purchase history, and they made a watch available for me.

I did not want to buy the Rolex from a reseller/grey market/flipper. I wanted to buy my Rolex from a Rolex Authorised Dealer for the Rolex price, which is generally much cheaper than the flipper/reseller price. Not to mention, transferring the Rolex warranty with resellers is dubious and difficult. I’ve seen it in some of the Rolex ADs, people trying to get their watch serviced or adjusted without a warranty card and it isn’t possible.

Isn’t there a long Rolex Waiting List?

Yes and No I think. I circumvented the Rolex waiting list. Rolex watches are popular, hence stock is an issue. Plus, there are a lot of resellers on the list.

I failed with the first few Rolex Authorised Dealers I spoke to. I think walking in and asking for a popular model, such as a Rolex Daytona or Submariner doesn’t work. Being do direct I think makes them think you want one specific model to resell.

Next time, I spoke to another dealer and told them I was not buying to resell. That didn’t work, because I think they thought I was buying to resell by saying that I wasn’t. Opps.

So how did I beat the Rolex Waiting List?

I was polite with the third Rolex Authorised Dealer that I spoke to. After an initial email stating I was interested in a Yacht-Master II, I got a call from their sales rep. I was polite. I was not pushy. I engaged in a nice conversation about the different Rolex models. I explained what I liked specifically about the Rolex Yacht-Master II. She said that she’d get back to me as soon as she had stock. I wasn’t sure what to think. I’d almost given up on being able to buy a Yacht-Master II. But then, just 2 and a half weeks later I got the call. The Rolex Yacht-Master II was in stock.

Upon meeting the sales representative she explained that the conversation we’d had about the watch, and that I wasn’t pushy kept me front of mind for when my desired model came in. And then it arrived, and I got the call.

You don’t need a purchase history

At least, with the Rolex Authorised Dealer I dealt with, I didn’t.

It isn’t purchase history that counts. It isn’t flashing a lot of money or dressing up. In other Rolex ADs I’ve seen some people having a meltdown about not getting a phone call that their chosen Rolex watch is in stock yet after 5 years. It wasn’t great behaviour.

The way I skipped the Rolex waiting list? By being polite with the sales staff at the Authorised Dealer. And it was a pleasant experience. In store, they were great. Welcoming, engaged in conversation. Happy to help. Who would have thought, that it was just the simple human trait of being kind and polite that got me to the top of the list, or to skip it all together.

• December 11, 2022

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Rolex Waiting List

Whether Rolex Submariner, Rolex GMT-Master II, Rolex Daytona or another coveted model from the Swiss brand: If you want to purchase a Rolex directly from the concessionaire and thus at the list price, you have to expect waiting times. The first step towards owning your own luxury watch is to join the Rolex waiting list. We explain what these lists are all about, how long the waiting time is for various models and the importance of authorized Rolex dealers in this regard.

Why are Rolex watches so sought-after?

The fact that there are waiting times if you want to buy a Rolex watch is due to the great popularity of the legendary Rolex models. Rolex only produces comparatively small quantities per year, which do not even come close to saturating the market. In other words, demand is chronically much higher than supply.

But why are the Swiss manufacturer's luxurious watches so popular? Over the decades, Rolex has built up an almost incomparably good reputation. The renowned brand's watches are regarded worldwide as being of incredibly high quality, technically flawless and with a strong design. In addition, they have proven to be extremely stable in value, which also makes Rolex products interesting for investors.

A Rolex on the wrist acts as a meaningful status symbol whose value often far exceeds the purchase price for the wearer. Wearing a Rolex Daytona, Rolex Submariner or Rolex GMT-Master II is an unmistakable sign of success, style and good taste. This is why many buyers choose a Rolex not "just" because of its technical features, but above all because of its expressiveness and image.

Watch connoisseurs know this: The name Rolex alone instantly makes many hearts beat faster. The brand stands for pure luxury and is so well-known and sought-after all over the world that the brand name is also paid for with Rolex models. If it says "Rolex" on it, many people are willing to pay large sums without hesitation - because the name speaks for itself.

Rolex has also built up a wide-ranging marketing network full of well-known cooperation partners. The stars from the worlds of sport, art, culture and entertainment who wear Rolex models also drive up the popularity of the watches and arouse interest even among people who have little interest in timepieces.

In addition, the "scarcity" of the timepieces themselves also stimulates buying interest among many customers. The fact that certain Rolex models are so hard to come by also drives the desire to own such an exclusive watch among many collectors.

All of these factors add up to a popularity that few other watch brands enjoy. Depending on the model, this results in long waiting times, which customers should be aware of. Because you can't get your hands on an exclusive Rolex "just like that".

What is the Rolex waiting list?

The Rolex waiting list is a list on which Rolex dealers can enter interested parties for the individual models. If the watch in demand is not currently available for immediate purchase - which is usually the case - the concessionaire can put the customer on this list and thus note that the respective watch fan would like to buy this watch in due course.

But beware: A "place" on the waiting list does not mean that you are guaranteed to receive a Rolex watch. Under certain circumstances, you may remain on the list for years without ever having had a real chance of getting the model you want - in this case, all the waiting time was for nothing.

To avoid disappointment, it is therefore important to familiarize yourself with exactly how the Rolex waiting list works. Interested parties should know that inclusion on the waiting list does not constitute a commitment to sell the watch at a later date. After all, who ultimately has the privilege of buying a Rolex watch is determined by various factors, which we will of course examine in more detail later in this article.

The process of joining the Rolex waiting list

If you have never dealt with the subject before, you might imagine the Rolex waiting list as follows: You register your interest in a Rolex of a certain reference with a concessionaire, who gives you a precise waiting time, puts the customer on a fixed place on the list and delivers the watch as soon as it is the customer's turn. Unfortunately, this is not how it works in reality.

Dealers are more or less free to choose the customers who receive their desired Rolex watch. The "Konzi" decides for himself to whom he sells a rare watch. It is therefore not necessarily a case of "first come, first served".

Nevertheless, if you don't put your name on the waiting list in the first place, your chances of getting the Rolex model of your dreams are zero from the outset. Therefore, it is definitely a sensible step to ask your trusted concessionaire to add your name to the waiting list. The process is simple: you visit one or, ideally, several Rolex dealers and simply register your interest in one or more watches.

Most dealers will provide information on their estimate of the expected waiting time on request. If the dealer states a few months, this is initially a good sign and good news. It shows that the probability of a purchase actually being made is comparatively high. However, if the stated waiting time is many years, it is more or less written in the stars whether and when you will actually be able to hold your dream Rolex watch in your hands.

Figures of ten years or more often indicate that the dealer is trying to politely put the prospective buyer off rather than a serious intention to sell. This is especially true if the watch in question can usually be obtained in a shorter period of time - for example, in "only" two years. It therefore also depends on the exact model as to what waiting times are realistic.

Since dealers are usually relatively well informed about when and how often the various Rolex models are delivered to them, even extremely inaccurate or non-existent information on waiting times tends to be a bad sign. A "Konzi" who makes no statement at all about how long you will have to wait is probably not planning to help the customer in front of him to get the watch he wants.

The waiting time for a Rolex: How long does it really take?

As already mentioned, the waiting time for a Rolex watch is determined by various factors, including the relationship with the retailer and the customer's purchase history, but also the number of watches produced by the respective reference per year. We will look at these influencing factors in detail later in this article. In the following, we will first look at the average waiting list times for some of the best-known and most sought-after Rolex watches.

Current waiting times for important models

Rolex submariner.

The Rolex Submariner, which was first introduced in 1953, is clearly one of the most iconic Rolex watches and is correspondingly popular with collectors and investors. The watch, which received its latest "update" in 2021 and has since been produced with a 41 mm diameter, is particularly sought-after in the steel version and is available with or without a date display.

A Submariner "No Date" - i.e. without a date display - is often a little easier to come by than its equivalents with a date display. Why is that? Quite simply, most customers prefer the version with a date. As retailers receive between ten and twenty of the "No Date" each year, depending on the size of their business, the waiting time is usually a maximum of six months. Occasionally, you can even get really lucky and find a "Konzi" that has the "No Date" in stock and sells it with (almost) no waiting time.

The steel Submariner "Date" with the reference 126610LN is produced in higher quantities, but is also in much greater demand. This results in an average waiting time of between three and six months.

You may have to wait considerably longer for the Rolex Submariner "Hulk", "Starbucks" or "Bluesy" in steel or steel and yellow gold. If you want to buy one of these watches, you have to be prepared for waiting times of at least six to a full 18 months. The retailer only receives five to ten of these models per year, which are of course requested much more frequently during the same period.

And that's not the tip of the iceberg! The wait for Submariner models in white gold or yellow gold can be as long as three years. After all, only one or two examples of the white gold "Smurf" with a blue dial are delivered to the "Konzi" each year. As a new customer, the chances of getting hold of one of these rare models are therefore pretty slim.

Rolex Datejust

Released in 1945 as the first automatic wristwatch with a date display, the Rolex Datejust is now available in three sizes ranging from 31 mm to 36 mm and 41 mm in diameter. Depending on the size, the stylish watch for men and women is equipped with the caliber 3235 or 2236, which is a proven manufacture movement.

The 31 mm Datejust watch is actually worn exclusively by women, so there is comparatively little demand for it and some retailers issue it without any waiting time at all. If you want to get your hands on a Rolex as quickly as possible and are flexible when it comes to the exact model, the Datejust with a 31 mm diameter is an attractive option.

The Datejust model with a 36 mm diameter is much more sought-after, but is also one of the Rolex watches that end up in relatively large numbers at the "Konzi". On average, the most popular references in steel, steel and yellow gold or steel and rose gold with a smooth or fluted bezel take a maximum of six months to arrive - sometimes just a few weeks.

Probably the most popular Datejust watches are those with a 41 mm diameter. Thanks to deliveries of up to 60 pieces per year in some cases, the waiting time here is nevertheless limited. Unless the retailer finds the customer completely unappealing, the waiting time for a 41 mm Datejust is usually less than six months. And there is another piece of good news: you don't necessarily have to be an existing customer to be able to purchase one of the Datejust models from the retailer.

Rolex Daytona

If one had to decide which Rolex watch to award the title of legend, the Rolex Daytona would certainly be a serious contender. It is therefore hardly surprising that the watch is one of the Rolex models for which prospective buyers have to wait the longest. However, experience shows that this prospect does not deter customers from joining the waiting list.

We start with the Rolex Daytona, which is the second to third most difficult to obtain: the yellow gold watch with a green dial and the reference 116508. The model nicknamed the "John Mayer Daytona" often takes more than three years to arrive and is actually unattainable for new customers.

The waiting time for the Rolex Daytona "Panda" in steel is almost as long, especially in the version with a white dial and black totalizers. The expected waiting time is one and a half to three years for around ten watches that are sold to dealers every year. Incidentally, this is exactly the same waiting time as for a reference 116509 in white gold and the Oysterflex watches from the famous collection.

The waiting times for Everose gold and steel-gold watches are somewhat shorter, with a minimum of six months and a maximum of 18 months. If you want to buy a Rolex Daytona watch and have not yet decided on a particular reference, these models are a good choice, at least in view of the shorter waiting time.

We previously talked about the "John Mayer Daytona" and described it as the Daytona with the second worst availability. So there must be a watch that is even harder to come by: the Rolex Daytona Ref. 116506 in the finest platinum. Only one of this watch, which costs just over €70,000 or just under €77,000 depending on the dial, ends up at the dealer every year, which explains the average waiting time of over five years. It goes without saying that only well-known customers with an excellent purchase history are considered when it comes to who is allowed to buy such a watch.

In fact, there is another Rolex Daytona model that can compete with the platinum watch just presented in terms of availability. We are talking about the Daytona with a meteorite dial. Whether in white, rose or yellow gold, it is not really possible to predict how long it will take to get hold of one of these Rolex watches. This is because the timepiece is produced in such small quantities that not even every concessionaire receives one such watch per year. It is therefore clear that you can only get your hands on a Meteorite Daytona with a lot of luck, good connections and staying power.

Rolex GMT-Master II

There is hardly a watch enthusiast who has not dreamed of adding a Rolex GMT-Master II to their collection. The Rolex watches, which first appeared as a reference in 1954, today house a caliber 3285 movement and are available in numerous versions, some of which differ significantly in terms of production volume, popularity and waiting time.

One of the GMT-Maste II models that has received the most coverage is the Rolex GMT-Master II "Pepsi". The steel watch with a two-tone bezel in blue and red is sold around 12 to 25 times a year and may also be available to new customers within 18 months. The same applies to the all-gold "Rootbeer" version with a brown and black bezel, which is produced in smaller numbers but is also in much lower demand.

If you opt for the bicolor "Rootbeer" instead, the waiting time is reduced to a maximum of one year. The same amount of time is required for a "Batman" watch, which can be recognized by its blue and black bezel.

A longer waiting time is to be expected for the "Sprite" version. This watch has a bezel in black and green, which will take at least a year, more likely two. "Sprite" models are (still) reserved for existing customers, although it cannot be ruled out that new customers will also be able to purchase the watch if luck is on their side.

If you put yourself on the Rolex waiting list for a white gold "Pepsi", the waiting times are on a completely different scale. Dealers only receive one or two watches of this type per year, which means that the average waiting time is over three years.

You need even more patience if you want to buy the "Pepsi" with a meteorite dial. This watch is such a rarity that some dealers only see it once every few years. The model in fine white gold is therefore only for those who can live with indefinite waiting lists of five years or more.

Rolex Oyster Perpetual

People who are specifically looking for an affordable Rolex are often advised to buy a Rolex Oyster Perpetual. In fact, these models - depending on their size and exact design - are among the Rolex watches with the lowest price. At least if you can buy them from a dealer at the list price. The watches, which were released in a first reference in 1931, are available in a total of five sizes from 26 mm to 41 mm.

The Oyster Perpetual timepieces in the three smaller sizes - 26 mm, 28 mm and 34 mm - are listed as ladies' watches and are therefore in comparatively low demand. This means that their availability is generally above average. It is quite possible that the filigree Rolex watch is in stock at your trusted concessionaire and can be purchased - without a waiting list. This watch is therefore also an interesting option for new customers who would like to "get to know" the retailer through an initial uncomplicated purchase.

With quantities of five to ten watches arriving at the retailer each year, the 36 mm Oyster Perpetual is not available in abundance. However, it is also less popular than the 41 mm model, which we will come to in a moment. If you put your name on the waiting list for the 36 mm version, you will usually get the opportunity to buy it within six to twelve months. At least if you don't prefer a model with a Tiffany blue dial. This color has always been the most difficult to obtain.

In direct comparison to the Rolex Submariner, Datejust and GMT-Master II, the waiting lists for the Yacht-Master seem almost empty. This is particularly true for the 37 mm watches, which are available in steel, rose gold or as a bicolor model. In most cases, no more than five of each reference can be found at the retailer, but the generally low demand reduces the waiting time so that it usually does not significantly exceed the 6-month mark. If you catch a favorable time, you may be able to buy the watch directly without a waiting list, even as a new customer.

Such an immediate purchase without waiting lists is rather unlikely with the 40 series model of the Rolex Yacht-Master. After all, the mid-size models are much more in demand. Nevertheless, all in all, they are still bought much less frequently than the Rolex Submariner, for example. For prospective buyers, this means that the Rolex Yacht-Master dream watch is on the waiting list for an average of six to twelve months, regardless of whether they prefer a steel or rose gold model. Both material variants are also usually offered to new customers without a purchase history by the respective retailer.

In addition to the models on precious metal bracelets, the Yacht-Master collection also includes some references with Oysterflex bracelets. The annual quantities sold to dealers and the waiting times for these models differ again. Both the 40 and the 42 Oysterflex watches are sold one to three times a year to concessionaires. With limited demand, the waiting list for such a watch - whether with a rose gold, yellow gold or white gold case - is between six and 18 months. Depending on the level of demand, not every retailer will be prepared to sell to a new customer immediately. A purchase is possible in principle, but not necessarily exclusively for existing customers who have already invested a small or large fortune in the dealer's goods.

Rolex Yacht-Master II

When talking about the Yacht-Master series, the Rolex Yacht-Master II watches should of course not be forgotten. These timepieces were presented to the public for the first time in 2007 and were initially made of yellow gold, later rose gold and finally even steel. At its heart is the caliber 4161, which equips the chronograph with an adjustable countdown with flyback function. This makes the movement one of the more complex Rolex calibers, which amazes watch fans with its functionality.

In the case of the Yacht-Master II, technical sophistication does not lead to huge demand. If you look at the figures, the Yacht-Master II tends to fall into the category of unpopular Rolex models. This is because customers who are interested in this particular watch rarely show up at the dealer. Rolex has also noticed this, which has led to only a few of these watches still being produced. Some concessionaires do not even receive a single one of the sporty Rolex watches per year.

However, if a customer has decided to buy exactly this watch, it is still advisable to ask the dealers. If a Yacht-Master II in yellow, white or rose gold happens to be in stock, even new customers may be able to take it home immediately. If, on the other hand, the dealer does not have a model in stock, it is doubtful whether he will be able or willing to order one. On the one hand, there is no guarantee that the timepieces are even in stock at Rolex, and on the other hand, the retailer will obtain more detailed information about the commitment of the prospective customer. After all, if he orders and receives the watch, he wants to be sure that it will be sold and thus rule out the possibility of getting a sinfully expensive "slow seller".

So whether you can get a Yacht-Master II from the dealers in your individual area is ultimately a matter of chance. Dealers who have one in stock will probably be more than happy to sell it - whether to new or existing customers. However, due to the small production quantity, it makes sense not to commit to one material in any case - this improves the chances.

Rolex Sky-Dweller

As the latest collection from Rolex, the Sky-Dweller naturally attracted a lot of attention. The function-packed watch with its classic look has a month, date and 24-hour time display, which is made possible by the complex manufacture caliber 9001.

If you have no particular preferences regarding the material and want to wait as little as possible, you should ask for a Sky-Dweller in "Rolesor yellow gold". In this version, the watch is more readily available than in steel, for example, which in this case means that the waiting time is three to six months.

Compared to this, the wait for a steel version is quite long. Here, the waiting time is up to three years, which is similar to the waiting time for a Sky-Dweller in pure yellow gold. For both models, requests from new customers are not considered by the majority of dealers. So you have to be an existing customer - and have the necessary patience - to secure one of these watches.

As far as the waiting time is concerned, the Everosegold specimens are in the middle of the field. As an existing customer, you can get one within twelve to 18 months, although even as a new customer it is not hopeless to be put on the waiting list.

Just like the Yacht-Master, the Rolex Sky-Dweller is also available on an optional Oysterflex bracelet, with a yellow or rose gold bezel and dial. The watches have only been produced with this bracelet since 2021, but regular customers rarely wait more than a year and a half for it.

Rolex Explorer

There is a story behind the Rolex Explorer that has been told many times: Sir Edmund Hillary had a very special watch with him on the first ascent of Mount Everest. His timepiece was specially made by Rolex for this important event. Today, Hillary's watch is known as the "original Explorer" because it was the foundation on which the later Rolex Explorer models for everyone were built. To this day, the Explorer products are known as timepieces for mountaineers and explorers on expeditions that can withstand adverse conditions and provide reliable service.

Even though the size of these Rolex models is small at just 36 mm in diameter, the Explorer is also popular with men. However, when compared to other Rolex steel models, it is noticeable that the popularity of Explorer watches is not as great as one might expect. This is probably also the reason why Rolex is now releasing fewer watches - a maximum of twelve to be precise - to dealers each year. Nevertheless, customers still have the opportunity to obtain a Rolex Explorer within a maximum of one year, even if they are not regular customers of the dealers they visit.

The role of authorized Rolex dealers in waiting list management

Let's take a closer look at the role of Rolex dealers in the management of waiting lists. As briefly mentioned at the beginning of this article, authorized dealers are not obliged to sell a newly delivered watch to the first person on the waiting list. Instead, it is largely up to the retailers themselves to decide to whom they offer a coveted model. As a result, you may not be sold a Rolex, even if you have been on all the waiting lists for a very long time.

What's more, a "Konzi" is not even obliged to add every interested party to the waiting list. Even if this does not happen very often, he could decide at any time not to include a potential customer as an interested party or to remove them from the list. This is because the lists are not kept and managed by Rolex itself - all of this is the responsibility of the retailer.

This also explains why the term "interested party list" would actually be the correct one. After all, a waiting list is based on the assumption that deliveries will be made in the order in which the names appear on the list. And this is precisely not the case with the "Rolex waiting list".

Against this background, it is obvious how valuable a good relationship with Rolex dealers can be. Let's imagine the following situation: After a year of waiting, the dealer finally receives five Rolex watches of a certain reference. A glance at his list reveals that there are currently 25 people waiting for exactly this watch. He has to make a decision and choose who to sell a watch to. If there are both new and existing customers on the list, he will of course first address his offer to the people he already knows and values as customers.

If there are not enough copies to cover all interested existing customers, the retailer will most likely look at the extent to which they have benefited from the individual candidates in the past. This is where the customer history comes into play. The retailer checks how regularly the prospective customers have shopped with them and how much they have spent. In all likelihood, the watch enthusiast who has invested the largest sums in jewelry and watches from this jeweler to date will win the race.

It may be somewhat more difficult for the salesperson to make a choice if the list is full of new customers. He is probably less able to assess these customers and also finds it difficult to predict whether they will only buy from him once or whether they will come back to him again and again if they are satisfied. In this case, the sympathy factor is likely to be significant. The concessionaire will remember the conversations with the interested parties and assess what impression they made on him.

If he is unsure whether a candidate would potentially want to resell the watch quickly, he will almost certainly cross out the corresponding name. This is because reselling a rare Rolex watch at a profit immediately after purchasing it is unacceptable and can lead to a rare Rolex not being offered for sale for a long time. Anyone who does not want to jeopardize their reputation with dealers should therefore steer clear of quick resales.

A hotly debated topic surrounding the Rolex waiting list and ways to obtain a rare Rolex relates to so-called add-on purchases. This refers to the purchase of other products, which should then lead to an increase in favor with the concessionaire and a better chance of obtaining the desired Rolex model. It is no longer a secret that such additional purchases can actually have the desired effect under certain circumstances and are even a fairly common method of obtaining a Rolex that is not readily available. Nevertheless, not every retailer takes additional purchases into account to the same extent and it is not always necessary to make an additional purchase in order to get a little closer to the Rolex you desire. However, it is certainly a fact that additional purchases have helped one or two lucky Rolex owners to buy their dream watch.

The question of what role dealers play with regard to the Rolex waiting list can therefore be answered quite clearly: a huge one. Even if they sell according to the basic requirements specified by Rolex, they decide for themselves to whom they sell what and when. A long-standing, valued customer will therefore almost always be preferred to a new customer - regardless of which of the two was first on the waiting list.

Reasons for the high demand for Rolex watches

Rolex produces around 1.3 million watches every year. A figure that does not initially suggest a long waiting time. With 1.3 million, everyone should be able to get exactly the model they want - right? If you consider the worldwide reputation of the Rolex brand, it becomes clear why this is not the case. Although Rolex produces a considerable number of watches, these are still nowhere near enough to meet demand. Quite simply, demand is many times higher - this was the case years ago and is unlikely to change in the foreseeable future.

This is due to various factors that have already been mentioned in this article. These include the incomparably good reputation of the brand, its worldwide renown, the symbolic power of a Rolex watch, the clever marketing strategy and the waiting time for Rolex watches themselves.

Let's be honest: a watch that is immediately available doesn't have to be bad. But a model that is sold out for months and for which you have to wait a year or longer due to its desirability - well, a watch like that simply has to be above average. It is precisely this consideration that takes place consciously or subconsciously in the minds of watch fans when they are confronted with a waiting period. And of course, this principle applies not only in the watch industry, but virtually everywhere. Most of us automatically assume that a product for which we have to wait is certainly worth the wait.

In the case of Rolex, this conclusion is certainly not wrong. Anyone who has spent even a cursory amount of time with watches knows that Rolex timepieces are hard to beat in terms of quality. For decades, Rolex has been producing watches that convince both watch enthusiasts without specialist knowledge and experts alike. When you buy a Rolex watch, you don't have to wonder whether it is of high quality, functional and durable - you know for sure. Accordingly, the well-heeled customer will always go for a Rolex if he does not want to compromise on quality.

Then there is the product selection. At Rolex, almost everyone who appreciates the luxury of a technically sophisticated, exclusive watch will get their money's worth. From classic models, such as the Day Date and Datejust, to pilot's watches and models with calendars, through to the sporty perennial favorites, of which the Submariner is an excellent example, the Rolex product portfolio is characterized by a pleasantly wide range. Whether you are looking for an elegant watch to wear with an evening dress, a functional watch for everyday use or a technical masterpiece for your display case: You will generally find what you are looking for at Rolex.

Rolex combines exclusivity, design diversity and product quality with effective marketing, influential cooperation partners and the long-established positioning of its timepieces as status symbols. As we have already mentioned all these aspects in this article, we will not go into them again explicitly at this point. However, it should be emphasized that it is probably the ingenious interplay of various factors that ensures that Rolex models continue to attract a lot of attention and are actually always in demand.

The impact of waiting lists on the price of Rolex watches

After discussing in detail how the long wait for Rolex watches comes about, we can't help but take a look at the effects of waiting lists on the market. To what extent does the sometimes poor availability of sought-after Rolex models influence prices on the secondary market?

Before we dive into this topic, we would like to briefly clarify a few terms. When it comes to the prices of watches, we are talking about the list price and the price on the secondary market. It is important to know the difference here. The list price is the price that Rolex sets for individual watches. The price on the secondary market deviates from this in the vast majority of cases. It is rarely lower - often significantly higher - than the list price and indicates the price that sellers ask for their Rolex on the open market.

The pricing follows a simple principle: what is desired by many and difficult to obtain becomes more expensive, while products that are available in abundance and unpopular are offered very cheaply. So you can put one and one together and you have a rough idea of the prices at which sought-after Rolex watches are currently being traded on the secondary market.

It is basically completely logical that a rare, popular Rolex, for which you have to wait several months to several years at the dealer, is sinfully expensive on the secondary market. So you pay a price that is sometimes significantly higher, but on the other hand you save yourself the waiting time in a very simple - albeit expensive - way.

The price situation on the secondary market also means that in many cases a Rolex increases significantly in value from the moment it passes from the dealer into the hands of the buyer. But beware: concessionaires are extremely reluctant to see the jewelry they sell to a carefully selected clientele being sold at a high price on the secondary market shortly afterwards. As we have already mentioned, this kind of behavior can be sufficient reason to ensure that you will never again be sold a Rolex watch by this "concessionaire".

The controversy surrounding the Rolex waiting list

The Rolex waiting list is a controversial topic that is a recurring subject of discussion and is the subject of one or two myths. If you look around online, you will constantly find posts claiming that Rolex and the authorized concessionaires maintain a regular waiting list. Sometimes it is even claimed that there is a kind of "VIP waiting list" managed by Rolex itself and reserved for customers with a particularly large budget and network of contacts. As far as we know, this is simply wrong.

So we repeat once again: if you want to buy a Rolex that is not immediately available, you can be put on a waiting list, but this is more like a list of interested parties. It merely serves the dealer to note who is interested in the model in question. Contrary to what many people think, a place on the waiting list is no guarantee of receiving the desired Rolex. This is because it is not the time of the request but the number of pieces delivered, the number of interested parties and their purchase histories as well as their relationships with the concessionaire that determine to whom a model is offered.

Of course, putting your name on the list is the first step towards your dream watch, without which it simply won't happen. However, it is important that interested parties know exactly what being put on the waiting list really means for them, how the procedure works and what they need to be prepared for. In plain language, this means that anyone who wants to be put on the list without a purchase history or an established relationship with the concessionaire must expect to wait months or even years, depending on the model - always without absolute certainty that the waiting time will pay off in the end.

Whether it's the Rolex GMT-Master II, Rolex Submariner, Rolex Daytona or Rolex Sky-Dweller: watch enthusiasts have to wait a year or more for many coveted Rolex references. This is primarily due to the fact that Rolex watches are in high demand and the Swiss company produces significantly fewer watches each year than there are potential buyers. While some less popular models can sometimes be purchased directly from the retailer without having to wait, there is usually a long wait for the really sought-after timepieces. These can only be avoided by buying on the secondary market, which in turn leads to much higher prices.

The Rolex waiting lists, about which there are numerous myths and theories, are ultimately nothing more than lists of interested parties kept by the concessionaires. The dealer makes a note of who has expressed interest in a reference and uses this information when new Rolex goods are received. He is not bound to a specific order of delivery and can decide for himself and in principle arbitrarily to whom he sells. This decision is usually based on several factors - such as purchase history and the relationship with the customer - which is why new customers often have a difficult time. However, even if the Rolex waiting list is not a guarantee of a purchase offer, it is an important tool for the concessionaire and it is essential to be placed on such a list in order to have a chance of buying a Rolex watch at the list price.

About the author

During my school days I worked in the warehouse of an auction house and that was when I first came into contact with exclusive, mechanical watches. The fascination was born from that moment and has not let go of me to this day. So it was clear to me very early on that I wanted to learn more about the history and price development of watches - and of course I wanted to own an automatic watch at some point. (My absolute dream, unfortunately far away, was a Rolex GMT Master with the blue and red Pepsi bezel). During my studies, I took my first steps in trading used watches via various online marketplaces and was then able to afford a used Breitling Colt.

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The Rolex “Cotton Candy” Yacht-Master from 2022

Glamorous gem-covered watches entered the Rolex lineup in a big way in the 1980’s, in the form of the Crown Collection. That collection was gone by the early 2000s, but Rolex continued to make rare models set with sapphires, rubies, diamonds and occasionally emeralds. And I’m not just talking about diamond hour markers or bezels. Since about 2019 in particular, Rolex has been annually releasing exotic “off-catalog” watches that only last about one year in production. The “Cotton-Candy” Rolex Yacht-Master 40 from 2022, with pastel-hue trapezoidal sapphires on the bezel, is one of the most interesting of these off-catalog releases.

Cotton Candy Rolex Yacht-Master Overview

Rolex is usually secretive about their ultra-expensive off-catalog offerings, like the 2023 Icy Coke GMT and 2024 Rainbow Daytona , but surprisingly there was a press release announcing the Rolex Cotton Candy in 2022. “Cotton Candy” is one of many unofficial Rolex nicknames used by collectors. Here are all the details:

Cotton Candy Yacht-Master 40 Specs

Pricing and Availability

The Cotton Candy Rolex Yacht-Master 40, ref. 126679 SABR, was only produced from 2022-2023 in limited numbers (although I have seen one listing with 2024 papers). It now sells secondhand for around $150,000 with a black dial–almost double its 2022 suggested retail price. The pave diamond dial version is closer to $180,000.

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The Cotton Candy Rolex Bezel

The bezel is really what the Cotton Candy Rolex is all about. It features a repeating sequence of five trapezoidal gemstones: diamond, purple sapphire, dark blue sapphire, pink sapphire, and light blue sapphire. Rolex bezels with multi-color gemstones like this are exceedingly rare.

If the gems were rectangular, when arranged in a circle there would be gaps between each one. So Rolex uses trapezoidal diamonds and sapphires, which have the precise taper needed to form a perfect circle together. Angular gems thus require more labor than round ones (with round ones you just need to match the size/shape/clarity and start setting) and command higher price tags.

The blue sapphires on the Cotton Candy Yacht-Master look rather purple in Rolex press photos but real-life pics tend to look more blue. There can be some variance in coloration between examples, because Rolex uses natural stones , but on any given watch there will be no color variance. The pinks will all be the same pink, etc.

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With coloured gemstones – rubies, sapphires and emeralds – Rolex takes particular care in ensuring that all the stones on a given watch are of the same hue. This requirement is met through a careful sorting process carried out by hand, stone by stone, in the Rolex workshops. – Rolex.com

Although gem-set rare Rolex watches trickle out each year, not all of them pique collector interest like the 126679 SABR has. Blingy off-catalog Day-Dates can languish in display cases for years. The most comparable off-catalog Yacht-Master–the colorful Haribo Yacht-Master –sells for about $25,000 less than the Cotton Candy Rolex. There’s something special about the colors of that bezel.

More on Rolex: What is the Best Entry-Level Rolex? How to Spot a Fake Rolex: The Ultimate Guide The Most Popular Rolex Watches The Rolex v. Beckertime Lawsuit Implications Guide To Rolex Wimbledon Watches

Grey Market Magazine’s Managing Editor, Powerfunk is a Boston-based watch collector, an expert enthusiast, and head moderator of the very popular r/rolex subreddit.

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How to beat the Rolex waiting list (2022) – 10 tips

The 10 ways you can beat the rolex waiting list include.

1. Dress smart when visiting the Rolex authorised dealer

2. Be personable and nice with the Rolex authorised dealer

3. Build a genuine relationship with the Rolex authorised dealer

4. Be knowledgable about Rolex

5. go into the rolex authorised dealer wearing a rolex.

6. Let the Rolex authorised dealer know you are serious

7. Don’t keep changing your mind on the Rolex model you want

8. Show your face regularly at the Rolex authorised dealer

9. Try to have a purchase history with the Rolex authorised dealer

10. Make sure the Rolex authorised dealer doesn’t think you are going to flip the watch for profit

If you want to read the ways to beat the Rolex waiting list in more detail carry on reading below….

So although there are no guarantees to beat any Rolex waiting list if you are looking to buy a Rolex and you combine as many of these tips below to help you beat the waiting list as you physically can. You will increase your chances of getting the Rolex you want a hell of a lot quicker than you would by not implementing any of these tips.

I’m pretty sure that if you decided to ignore all of the tips below for beating the Rolex waiting list then you would stand a near ZERO chance of getting that stainless steel Rolex sports mode you have always wanted, so even implementing 1 or 2 of these tips it will greatly increase your chances.

So here are my personal top 10 tips for beating the Rolex waiting list. If you read to the end of the blog post as a thank you there are an additional 2 bonus tips which may just tip the balance for you and get you that Rolex sports model at retail price.

If you are interested in learning more about Rolex to educate yourself before visiting a Rolex authorized dealer please check out this  book

1. Dress smart when you go into the Rolex authorised dealer

Although in today’s world you can’t always tell a man (or woman’s for that matter) worth from what he or she is wearing. I think first impressions count, and people still make a judgement on how you look, no matter how shallow you think this is. It’s just the way of the world, unfortunately. No matter how much  money  you have, the Rolex authorised dealer would rather be selling a watch to a smart-looking person which they would rather see in the store and the kind of person that fits in with the brand image, rather than someone in dirty clothes selling like he has been at a bar all day. I’m not saying you have to wear a tuxedo to go watch shopping, far from it. But the absolute minimum dress down wear I would recommend would be a nice new pair of trainers, some nice jeans (not ripped) and a nice polo shirt. If you have a job where you are already wearing a suit consider popping into the authorised dealer on your lunch break or after work when you are already dressed for the occasion. Business casual is the perfect attire to go watch shopping and gives the right impression. As long as you look smart in terms of dress, clean and wearing your favourite cologne/perfume this will go a long way on the first impressions.

This goes without saying in life as well as trying to beat the Rolex waiting list, just be nice. You are not going to get to the top of any Rolex waiting list if you are a jerk, that is a fact. The Rolex authorised dealers have the power to give anyone they want that Rolex sports model and they sure as hell aren’t going to give it to someone they don’t like. Would you? On the other hand, they are more likely to want to sell a watch to someone who they like, who they can relate to and in some ways are like themselves. Depending on how desperate you are to get your hands on a new Rolex at retail price you could look into some basic principles on body language and behavior to get people to like you more. Try and choose a Rolex sales representative who you feel you have the most in common with or feel you could build the best relationship with, and this leads us nicely onto tip 3 for beating the Rolex waiting list.

3. Build a relationship with the Rolex authorized dealer

This goes hand in hand with tip 2 about being nice. But make sure you do your best to build a great relationship with one of the sales reps at the Rolex authorized dealer. When you frequent the store make sure you go to the same guy or girl every time, have a coffee with them in the store and talk about different subjects, not just watches. Of course, at first you will only be discussing watches but as time goes by try to discuss other things. Talk about families and hobbies and interests and hopefully, you will have some things in common. Don’t get creepy on this though, let the relationship flourish into discussing these things, don’t jump straight in asking about their family, or they will think you are weird. The more you get to know the sales rep the better friends you will become and the sales rep will then be more inclined to get you the watch you want in a reasonable amount of time. I know a guy who has bought (at retail) a ceramic Daytona, Pepsi GMT and new Yachtmaster in the past 12 months, all because he is good friends with a Rolex authorised dealer. Building a relationship will take some time, but once it’s there and you get your first Rolex from them the others will be a lot faster behind. Rome wasn’t built in a day. So build that relationship with the Rolex dealer and beat the waiting list.

If you are knowledgable about Rolex it will stand you in good stead to beat the Rolex waiting list. I’m not saying you have to be an absolute expert but having some knowledge about the brand, it’s history, the core models and a bit of technical knowledge will not only give you a lot to talk about with your dealer but will also show that you are serious about Rolex the brand and its values. This will put you in a better position to be chosen to get one of the next Rolex sports models on their next delivery. Also on this point, try to find out when the deliveries are and time your visits in the store to coincide with them this way you may get lucky and they may have just taken delivery of that model you have had your name on, the sales rep is in a good mood and likes you and all the stars align and you walk out with that Rolex Daytona you have always wanted.

This is obviously not for everyone, if you are looking to buy your first Rolex then you won’t have a Rolex to go into the store with. But if you currently have a Rolex wear it every time you go into the authorised dealer to discuss getting your new model. Not only will it be a great talking point for you with the Rolex authorised dealer but it will also show that you have a previous purchase history with Rolex and that you may have a high  net worth . And if you continue to frequent the store wearing the same watch it will give the Rolex authorised dealer a level of confidence that you are not just after that Submariner or Daytona to flip for a profit. If you don’t own a Rolex currently then, by all means, wear any other luxury watch you own, this shows you are serious about watches and are serious about dropping the cash on that new Rolex, and actually getting s Rolex sports model at the retail price.

6. Let them know you are serious

Let the Rolex authorised dealer know you are serious and that when you get the call you will come in within 24 hours and pay for the watch and you have the means to do so. Make it known that you will leave your wife’s birthday party, anniversary meal or birth of your first child to come and collect it, well maybe don’t go that far or your wife may break the arm you were planning on wearing that lovely new Rolex on :) But keep making it known to the Rolex authorised dealer that you are serious and come with a card ready to swipe as soon as that call comes in. There are many people who put their name on the Rolex waiting list who either can’t really afford the piece or are not serious about buying it for one reason or another. The authorised dealers can see these people from a mile off and if you come across in any way which makes them believe you are not serious, they probably won’t have even put you on the Rolex waiting list you think you are on. The dealers keep a list of people that they know they can call on and they are reliable and within 24 hours they will come with the cash to make the purchase. It’s also a good idea to inform the dealer of any holidays you have planned so they know you are genuinely out of town if anything comes in and you cannot get to the store. Obviously you can probably pay by card over the phone but it’s good to go in with your card as you buy it there and then to examine the watch etc before you hand over the cash. Not that there will be anything wrong with it, it is a Rolex after all, but this is the normal process when buying. So it’s good to just keep the AD informed and again shows just how serious you are about the purchase.

7. Don’t keep changing your mind

Don’t keep changing your mind on which Rolex sports model you want. Choose the one you really want and stick to it until you buy it. So make sure you do your homework on the Rolex you want, there are plenty of blogs and YouTube videos to help you decide on which Rolex is right for you, ours included. So make sure you decide on the one which is right for you and stay with it. Don’t keep changing your mind, one week you want a Submariner the next week you want a GMT Master II. If you do this the authorised dealer will not take you seriously. Also with this said I would refrain from putting your name down for multiple Rolex models. Ie don’t put your name down for a Submariner, a Daytona and a GMT for example, this just says I’m ready to flip any watch I get. Have a story about why you want a particular watch what it means to you and why it would be so special for you to get this watch you have always wanted. I tell you now this will shoot you right up the list and make the authorised dealer want to make your dream come true and complete the story for you.

8. Show your face regularly

It’s a good idea to show your face as regular as possible to your authorised dealer so they know you are serious about the watch. I would recommend turning up in-store at an absolute minimum of at least every 2 weeks. A couple of times a month is just enough to show that you are serious about the purchase you are going to make. If you put your name on the Rolex waiting list then never show your face again then the likelihood is that you are not going to be the first person on the mind of the dealer when the watch comes in. If you are in the Rolex store every Friday after work without fail, guess who is going to be at the forefront of the authorised dealer’s mind when the watch you have your name down for comes in, that’s right YOU. So popping into the Rolex store every week or every other week (minimum) will massively increase the chances of you getting the watch you want quickly. Plus how else are you going to build a relationship with the authorised dealer and beat the Rolex waiting list if you are not in the store every week working on implementing all of these tips?

9. Try to have some purchase history

It always helps if you have a purchase history with a Rolex authorised dealer it doesn’t have to be massive, and doesn’t have to be on Rolex, it doesn’t even have to be on watches if the authorised dealer is part of jewellers who sell other jewellery such as rings or bracelets etc. It does help if you have a history of purchasing less desirable Rolex models like many of the bi-metal 2 tone models such as the Datejust for example, there are rumours going around that you will not be able to get your hands on any stainless steel sports model unless you have previously bought a Rolex Datejust, but I don’t believe this is entirely true, but I do believe it would help in a big way. But many people only want one watch and for that matter can only afford 1 luxury watch in their lifetime so buying a number of other Rolex watches to get to the stainless steel version they want is just not a viable option, and I think the Rolex authorised dealers know this is the case, so I don’t think it’s wholly true. But having previously spent some sort of  cash  with the authorised dealer definitely helps in combination with all of these other tips.

10. Make sure they don’t think you are going to flip the watch

This goes hand in hand with tip number 5, anything you can do to make sure the Rolex authorised dealer doesn’t think you are going to flip the watch for a profit. Rolex authorised dealers put people to the top of the Rolex waiting list who they think is going to keep the watch for a long time, so if you have a great story about why you want a watch as in tip 7 this will put you in good form for getting a Rolex at retail. I am not condoning manufacturing any story to get yourself bumped up the waiting list but for example, I know a couple of people who have inherited money from their father and want to buy a Rolex with the money. In this case, the Rolex authorised dealer knows that you are never going to sell this watch because it means too much to you. So if you have a story like this make sure you tell the authorised dealer about it so that they know you aren’t just going to flip the watch to make a quick profit. As a thank you for reading this far here are a couple of bonus tips which you can also try beat the Rolex waiting list.

11. Leverage a social media following

Ok here is a bonus tip for you, when you are building a relationship with your Rolex authorised dealer and trying to beat the Rolex waiting list. If you have a great social media following with great engagement then leverage this. I mean every time you go into Your Rolex authorised dealer to write a post about it on Instagram and Facebook and do stories on these platforms too, tag the Rolex authorised dealer in these posts. It’s the law of reciprocation, if you help someone they will feel the need to help you back. So if you are getting them more engagement on their socials and more customers into the store they will want to thank you for it and will bump you up the list. Talk about your social media following to the AD and this can only help the situation, it certainly won’t do you any harm.

12. Go to the Rolex authorised dealer just after Baselworld

Rolex announces all of their new watches at the Baselworld fair in Switzerland every year. People go mad on these watches and people may transfer their names from one waiting list to another because of a new model that has been announced, and when new movements are announced for a watch the watches with the old movements may not be as desirable as the new ones and Rolex may want to move the old movement watches out of the door a bit quicker. This making it easier for you to get the Rolex you want. And that’s it guys and girls, if you use any of these tips and manage to beat the Rolex waiting list then please let me know. But please guys don’t just use these tips to jump the Rolex waiting list then flip the watch you get. Doing this creates a false price bubble and means that collectors and watch enthusiasts like me and so many others have to pay over the odds for watches we just can’t wait for. Many collectors buy these watches and wear them every day with pride, we don’t keep them locked in our safes for years to flip at a later date for a profit, we wear them with pride and give them the life they were meant to have. Watches are meant to be worn and enjoyed, they are meant to be talked about and compared, they are meant to start a conversation with a stranger and are meant to tell a story. As the Rolex strapline goes “every Rolex tells a story” and it’s not a great story to say “I just bought this Rolex to flip it for profit” now is it :)

Thanks for reading everyone, I really appreciate your support, please feel free to reach out if there is anything I can help you with via email or social through the brand.

Please be sure to follow us on all the social channels and sign up to our regular mailing list  here .

All the best and see you next time

Lee Scott Founder

Vulcan Watch Straps

Related posts

• Guide to buying your first Rolex Part 2
• Guide to buying your first Rolex Part 1
• Baselworld 2018, first visit first impressions
• How do I buy my first luxury watch?
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Unlocking the Vault: Mastering the Rolex Waiting List

• Christine Ye
• June 20, 2024

For watch enthusiasts, the allure of owning a Rolex timepiece is undeniable. Yet, the path to acquisition often entails navigating the notorious waiting list. In this comprehensive guide, we’ll explore proven strategies to help you secure your dream Rolex among high demand and limited availability.

Understanding Rolex Wait Times

Before embarking on your Rolex journey, it’s essential to grasp typical wait times associated with popular models:

• Rolex Submariner: With its iconic design and versatile functionality, the Submariner typically commands a wait time ranging from 6 months to 3 year.
• Rolex Daytona: As one of the most sought-after chronographs in the world, the Daytona often boasts wait times spanning from 1 to 5 years.
• Rolex Oyster Perpetual: Known for its timeless elegance and understated sophistication, the Oyster Perpetual may require a wait of 3 to 18 months.
• Rolex Sea-Dweller: Engineered for the depths of the ocean, the Sea-Dweller typically carries a wait time of 6 to 12 months.
• Rolex GMT-Master II: Celebrated for its dual time zone functionality, the GMT-Master II commands a wait time of 1 to 5 years.
• Rolex Datejust: As one of the most popular model, the Datejust has a lot of variety of choices, it makes a shorter wait time ranging from 3 months to 1 year.

These wait times underscore the desirability and exclusivity of Rolex watches. However, with the right approach and perseverance, you can enhance your chances of success.

Strategies for Success

1. cultivate relationships.

Building genuine connections with authorized Rolex dealers is crucial. Regular visits to their stores, showing genuine interest in the brand, and having thoughtful conversations can help establish rapport. Dealers are more likely to consider you favorably if they recognize you as a serious and respectful customer.

2. Showcase Knowledge

Impressing dealers with your understanding of Rolex watches, including their history, technical specifications, and unique features, can set you apart as a discerning collector. Dealers appreciate customers who are well-informed and passionate about the brand. This shows that you’re not just looking for a status symbol, but that you genuinely appreciate the craftsmanship and heritage behind the timepiece.

3. Leverage Loyalty

If you’ve previously purchased watches from a particular dealer, leverage your purchasing history to strengthen your position. Dealers often reward loyal customers with preferential treatment and access to sought-after models. This loyalty can be demonstrated through consistent purchases, participation in store events, and regular engagement with the dealership.

4. Stay Informed

Keep abreast of Rolex news, releases, and events through reputable sources such as watch forums, social media channels, and industry publications. Being well-informed enables you to seize opportunities as they arise. You might discover limited releases, special editions, or promotional events that offer a chance to acquire a Rolex more quickly.

5. Remain Flexible

While you may have your heart set on a specific Rolex model, consider exploring alternative options or configurations. Remaining open-minded broadens your possibilities and may expedite the acquisition process. For example, if you’re fixated on a specific color or material, being flexible on these aspects could help you obtain a similar model more readily.

Engage with fellow watch enthusiasts and collectors to exchange insights, tips, and experiences. Networking within the watch community can provide valuable connections and access to exclusive opportunities. Attend watch shows, join online forums, and participate in local watch club meetings to expand your network.

7. Explore Markets

Expand your search beyond your local area, exploring authorized Rolex dealerships in other regions or countries where wait times may be shorter. Different markets may have varying levels of demand and supply, which can influence waiting times. International travel or even a short trip to a neighboring city could reveal new opportunities.

8. Consider Pre-Owned

Explore the pre-owned market for quality Rolex watches that meet your standards and preferences. Reputable sellers offer meticulously curated timepieces with the added advantage of bypassing the waiting list. Pre-owned Rolex watches are often in excellent condition and can come with significant savings compared to new models.

9. Persistence is Key

Don’t be discouraged by initial setbacks or extended wait times. Stay proactive in your communication with dealers, follow up regularly, and maintain a positive attitude throughout the process. Persistence often pays off, and dealers may eventually reward your determination.

10. Exercise Patience

Recognize that acquiring a Rolex is a journey that requires perseverance and resilience. While the waiting list may test your patience, maintaining a long-term perspective will ultimately lead you to the coveted timepiece you desire. Patience ensures that you don’t make hasty decisions that you might later regret.

In-Depth Look at Popular Rolex Models

Let’s delve deeper into the unique features and appeal of the most sought-after Rolex models, which contribute to their extended wait times.

• Rolex Submariner: Known for its robust construction and water resistance, the Submariner is a favorite among divers and watch enthusiasts alike. Its classic design and enduring appeal make it a staple in the Rolex lineup. The Submariner’s versatility, whether in professional diving or as a stylish accessory, contributes to its high demand.
• Rolex Daytona: The Daytona is renowned for its association with motor racing and its chronograph functionality. Its intricate design and historical significance make it a highly coveted model. The Daytona’s limited production further adds to its exclusivity and desirability, resulting in longer wait times.
• Rolex Oyster Perpetual: As a quintessential Rolex model, the Oyster Perpetual offers timeless elegance and simplicity. Its clean design and reliable performance make it an attractive option for both new and seasoned collectors. The variety of sizes and dial colors available in the Oyster Perpetual line ensures broad appeal.
• Rolex Sea-Dweller: Designed for deep-sea exploration, the Sea-Dweller features advanced waterproof technology and a rugged build. Its niche appeal to professional divers and adventure enthusiasts adds to its mystique. The Sea-Dweller’s technical prowess and unique features, such as the helium escape valve, set it apart from other models.
• Rolex GMT-Master II: With its dual time zone functionality, the GMT-Master II is a favorite among frequent travelers. Its distinctive bezel and robust design make it instantly recognizable. The ability to track multiple time zones simultaneously makes the GMT-Master II both practical and stylish.
• Rolex Datejust: The Datejust is celebrated for its classic design and innovative features, such as the date display and the Cyclops lens. Its timeless elegance and versatility make it suitable for any occasion, whether formal or casual. Available in various sizes, materials, and dial options, the Datejust is a favorite among collectors and watch enthusiasts for its reliability and aesthetic appeal.

Building and Maintaining Dealer Relationships

Establishing and nurturing relationships with authorized Rolex dealers is essential. Here are some tips to help you build a strong rapport:

• Regular Visits: Make frequent visits to your local authorized dealer. Even if you’re not making a purchase, showing up regularly keeps you on the dealer’s radar.
• Engage Respectfully: Treat the staff with respect and courtesy. Building a genuine, respectful relationship can make a significant difference in your chances of being considered for a sought-after model.
• Participate in Events: Many dealers host events, such as watch exhibitions, launch parties, and private viewings. Attend these events to demonstrate your genuine interest and passion for the brand.
• Provide Feedback: Share your experiences and feedback with the dealer. Constructive feedback shows that you care about the brand and its representation, further solidifying your standing with the dealer.

The Role of Social Media and Online Communities

In today’s digital age, social media and online communities play a crucial role in the watch-collecting world. Leveraging these platforms can provide additional avenues for acquiring a Rolex:

• Follow Dealers and Influencers: Stay updated by following authorized dealers, watch influencers, and Rolex enthusiasts on platforms like Instagram, YouTube, and Facebook. They often share insights about new releases, availability, and market trends.
• Join Forums: Participate in watch forums such as Watchuseek, Rolex Forums, and others. These communities are treasure troves of information and can connect you with fellow enthusiasts and potential opportunities.
• Engage with Content: Actively engage with content by commenting, liking, and sharing. This not only increases your visibility within the community but also helps you stay informed about the latest developments.

Considerations for the Pre-Owned Market

The pre-owned market offers an excellent alternative for those looking to bypass the waiting list. Here’s what you should consider:

• Reputable Sellers: Ensure that you’re dealing with reputable sellers who offer authenticated and quality-checked watches. Look for sellers with positive reviews and a strong reputation in the industry.
• Condition and Documentation: Verify the condition of the watch and ensure it comes with the necessary documentation, such as warranty papers and service records. This adds to the watch’s value and authenticity.
• Market Trends: Stay informed about market trends and prices. The pre-owned market can fluctuate, and understanding these trends helps you make informed purchasing decisions.

Tiger River Watches: Your Trusted Partner

If you find yourself growing weary of the waiting game at authorized dealerships, there is another avenue to explore. Consider reaching out to trusted luxury watch sellers like Tiger River Watches. Located in the heart of Arcadia, California, and with a robust online presence at www.tigerriverwatches.com, Tiger River Watches specializes in connecting enthusiasts with their desired timepieces.

With a vast network of over 10,000 watch users, Tiger River Watches offers a personalized approach to finding your perfect Rolex watch. Whether you’re in the market for a brand-new model, a gently used piece, or a meticulously curated pre-owned gem, Tiger River Watches is dedicated to fulfilling your horological aspirations.

Don’t let the waiting list dampen your enthusiasm. Explore the possibilities with Tiger River Watches and embark on a journey to acquire the Rolex watch of your dreams today.

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